What is a white paper?
Authored by respected thought leaders, consultants and other experts, white papers bring you reliable and informed perspectives on matters that can impact your organization and career success.
What are the new formats for white papers?
For the kind of content usually included in a white paper, these new formats include: Other mediums on the horizon include 3D immersive experiences (aka the metaverse) and virtual trade shows. Surely other new mediums will be invented over time.
How to promote a white paper?
In fact, the best way to promote a white paper is to handle it as a mini-product launch. Do everything you would do to launch a new product, and your white paper will be on the road to success.
When did white papers become so popular?
Ever since then, white papers have been popular in the IT industry. And in the 1990s, the Web provided an inexpensive distribution channel that sparked the explosion of white papers over the past 30 years. Where are white papers today?
What is a white paper?
Authored by respected thought leaders, consultants and other experts, white papers bring you reliable and informed perspectives on matters that can impact your organization and career success.
How many employees are in the AMA study?
In a worldwide study of 11,624 employees, AMA examined the confidence these employees have in specific areas of knowledge, skills and experience that are critical for business success in the digital age.
