Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment.
Why do people attend B2B conferences?
Knowledge sharing is a critical part of why people attend B2B conferences. The ability to share and gain knowledge from peers at other companies in the same industry is invaluable. Vendors attend these conferences to show attendees that they are thought leaders and can help companies overcome business challenges with their solutions or products.
What will B2B marketing look like in 2022?
As we sit in early 2022, the situation remains pretty similar to 2021. Many B2B marketing events and conferences have yet to announce dates, and with good reason. The pandemic is still with us, bathing another year in uncertainty.
What are the best B2B marketing events to attend?
The B2B marketing events are typically held in March so keep an eye out for the next event. Tickets are snapped up quickly. Awards are also handed out for the most innovative suppliers and contributors to the digital marketing industry. DMWF Expo is a must-attend for B2B marketers.
What is the B2B summit?
B2B Summit is the only event to leverage the insights, analysis, and experience of the brightest B2B minds to spark your curiosity, shape your strategy, and fuel double-digit business growth.
Are business conferences worth it?
Conferences are a great way to receive feedback from experts on your work, build new professional relationships, find new marketing opportunities, and check out your competitors. So don’t be afraid to reach out to the people you meet there because experience shows that most of them are open to help.
What is a B2B conference?
B2B event marketing is defined as an offline marketing channel that is designed to promote a product, brand, or service through in-person interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness.
Are marketing events worth it?
According to a Bizzabo survey conducted in 2017, the majority of marketers (80%) believe live events are critical to their company’s success, and 63% plan on investing more in live events in the future – both in budget and number of events.
What is the purpose of business conferences and why they are held?
A business conference is held for people working in the same company or industry. They come together to discuss new trends and opportunities pertaining to the business. A trade conference takes place on a larger scale.
What is the difference between B2B and B2C events?
With B2B events, you’re setting up conferences, networking sessions, or seminars to get business representatives to interact with each other and gain access to updated industry insights. B2C events, on the other hand, are designed to enchant the customers or future clients of a brand, for example.
What are company Firmographics?
Firmographics are a collection of descriptive attributes used by B2B organizations to segment their target market and discover their ideal customers. Such data helps categorize companies according to geographic location, industry, customer base, type of organization, technologies used, etc.
How do you decide if you should attend a conference?
Here’s how…Budget. Decide how much you can spend. … Set goals. What do you most want to learn? … Evaluate speakers. If you are going to learn something from a conference (big or small) you want to make sure the speakers are in line with your industry. … Find out who is attending. … Assess the logistics.
How do you find out who is attending a conference?
Finding the attendees’ list on the official conference websiteGo to the official website of the conference you are attending.Find the page that has all the attendees listed.Go through the list.See who the attendees are.Copy and paste the names and information of the people that are interesting to you.
What are the 6 types of meetings?
6 most common meeting typesStatus update meetings. Also known as progress checks, these meetings are intended to bring all parties involved up-to-date with the pertinent information surrounding a project. … Decision-making meetings. … Problem-solving meetings. … Team-building meetings. … Info-sharing meetings. … Innovation meetings.
What is the difference between a meeting and a conference?
While a meeting is less formal, it is important for a conference to be more formal. This is because a conference is on a larger scale and pre-planned to allow the maximum number of people to attend. The reason for this is usually that a conference is based around a specific subject.
What are the advantages of conference?
Attending conferences and seminars is also a great way to get inspired by success stories. Most of these events will have keynote speakers who will share their stories of how they became successful in their industry. This is a great way to learn from others and motivate yourself to achieve your own professional goals.
How many sessions are there in B2B?
Experience 50 sessions from leading executives in B2B — sharing perspectives from sales, marketing and operations. Hear from thought leaders in ABM (Account-Based Marketing), Revenue Marketing and Demand Generation.
Why do people attend marketing conferences?
One of the primary reasons people attend conferences is to meet like-minded people and industry peers. After all, for both marketing speakers and attendees, marketing conferences bring together people from all over the world who share a common focus around the marketing field and its discipline.
What is a topo virtual conference?
TOPO Virtual Summit is a three day virtual conference for sales, sales development, and marketing practitioners. The content is based around TOPO’s new framework for revenue growth: Stabilize. Reinvent. Grow, with a focus on the growth stage. Content will cover topics for sales, sales development, and marketing practitioners across all three days. Each day runs from 8:00am – 2:00pm PST with a mix of sessions from TOPO Analysts and practitioners.
How many sessions are there at Content Marketing World?
Entering its tenth year, at Content Marketing World you will experience over 125 sessions and workshops presented by the leading brand marketers and experts from around the world are customized to you, our attendees. We have tracks covering every aspect of content marketing so your agenda can be built for you.
What is the importance of attending conferences?
Attending conferences is one a key component you should add to your annual marketing activities and events.
How many peers are there in marketing?
Join over 1,600 marketing executive peers for an unparalleled program designed for Chief Marketing Officers and their leadership teams. You’ll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy.
When is the Sales Enablement Summit?
In 2020 , Sales Enablement Summit will assemble the largest gathering of Sales Enablement leaders from the world’s largest companies and most exciting startups to share Sales Enablement success stories, experiences and challenges of those who drive consistent and predictable interactions across the customer journey.
How to improve B2B marketing skills?
Reading helpful blogs and participating in industry communities are two great ways to hone your B2B marketing skills. But if you really want to take your professional development to another level, consider attending a marketing conference in person.
Who produces B2B marketing exchanges?
The B2B Marketing Exchange event is produced by Demand Gen – and even if you don’t know who that is, chances are you’ve come across their industry-leading research in your work as a B2B marketer. Work directly with their team while enjoying a trip to sunny Arizona at this event.
How many marketing execs attend XPO?
More than 1,600 marketing execs attend Gartner’s Marketing Symposium and Xpo, where sessions focus on preparing marketers to establish and execute their visions amidst changing political and socioeconomic environments. Even better? The event lets you get up close and personal with Gartner leaders.
What is the best conference for content marketing?
CMI is hands-down the best conference for those who focus on content marketing, and it regularly draws top content specialists to lead sessions for both B2B and B2C marketers. Since we’re more than a year out from the 2020 event, not much is known yet about future lineups. However, if you want to be included in the mix as a speaker, sign up early. The Content Marketing Institute is known for closing down speaker applications as early as 10 months before the year’s event.
What makes a virtual event successful?
But there are two things that make the investment worthwhile. First, there’s the hands-on learning. Hearing an inspiring speaker share cutting-edge tactics and techniques can be 10x more impactful than reading similar material on your own. Keynote speakers and panelists are one of the most important aspects of a successful virtual event. Know how to acquire the best talent for your virtual event.
Why is it important for sales and marketing to break down silos?
I’m a big believer in the importance of sales and marketing breaking down silos in order to work more closely together. Turns out, the folks at TOPO agree, which is why they’ve filled their agenda with sessions designed to support these two disciplines as they work together to drive scalable revenue growth.
Will there be a growth hackers conference in 2020?
Although the 2019 Growth Hackers Conference has come and gone, there’s been no word on 2020 dates yet. Keep this one on your radar, though. The 2019 event attracted speakers like Sean Ellis of Growth Hackers and Steli Efti of close.io – and there’s no reason to think it won’t draw a similar caliber of speakers the next time around.
A recent conference
I recently attended a conference in Austin, Texas called EO Xcentric. It was put on by Entrepreneurs’ Organization, which I’ve written about, and only available to members, their key employees, and spouses.
Are conferences worthwhile?
So, are conferences worthwhile? I now think yes, conferences can be valuable. But it depends on the mindset, commitment, goals, and follow through of the person that attends.
Call to action
Don’t hesitate to plan a great B2B meeting at your next event. By doing so, you’ll not only improve the overall quality of your event, but delight your attendees with amazing opportunities to engage in worthwhile interactions with people who can positively contribute to their businesses, careers, or projects.
Click here to find out more about how B2B matchmaking can work at your events
Copywriter and marketing specialist who enjoys showing the world what can be done with the power of events and some good technology.
Why is it important to exhibit at a B2B event?
Exhibiting at events are great for generating new B2B marketing leads and generate new sales pipeline. On the contrary, VIP dinners are great for warming up existing leads and move them through the sales funnel faster.
Why is B2B event marketing important?
B2B event marketing is important because decision-makers are often very hard to reach through digital channels. B2B events offer a unique setting that brings together many decision-makers at the same location; A goldmine for the sales team.
What is B2B event marketing?
B2B event marketing is a proven method to accelerate pipeline generation and shorten sales cycles. The caveat is that you must have a well-defined B2B event marketing strategy because is not cheap!
How effective are roadshows?
Roadshows are extremely effective in immature or new markets. Basically, you bring the event to the people rather than people having to travel to attend your events. Note that similar to user conferences, roadshows are very resource-intensive to organize. You need a solid event marketing plan to make it a success.
Why is knowledge sharing important in B2B?
Knowledge sharing is a critical part of why people attend B2B conferences. The ability to share and gain knowledge from peers at other companies in the same industry is invaluable.
How many people should you invite to a conference?
You should probably invite no more than 10 people. It must be an exclusive setting and you’re ought to make attendees feel important.
What is a trade show?
A trade show is an exhibition at which businesses in a particular industry come together to promote their products, services, and network with peers.
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B2B Marketing Expo – London, UK
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