Are conference sponsorships worth it

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But for some companies, it could be extremely advantageous not only to attend conferences but also to sponsor them. Conference sponsors get important exposure, network possibilities, and direct access to potential clients, but sponsoring conferences isn’t for everyone.

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Answer

What is conference sponsorship and how does it work?

The overall goal of conference sponsorship is to build experience and sell the story of your brand. It’s always a question of where to find event sponsors. Often times, sponsors start out in the field of seeking sponsorship and then go onto sponsoring events as their business grows.

What is event sponsorship and why does it matter in 2022?

Event sponsorship can make or break an event. This article shares best practices for finding and securing the right partnerships in 2022 and beyond. The numbers don’t lie: Businesses are increasingly invested in professional events. More than 41% of marketers believe event marketing is the most effective channel for driving business outcomes.

What are the benefits of event sponsorship?

Probably the biggest benefit of event sponsorship is brand awareness. At INBOUND, we learned that doing something a little different at a sponsor booth, even if it seems crazy at the time, can have a huge impact on your success at an event.

How do you Build conference sponsorship?

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. What companies do you know of that can join your event and be of added value?

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Why do companies combine sponsorships?

Many companies combine sponsorship when they have creative ideas that are out of their realm or they are not willing to buy-in alone. This is something you could offer to first-time sponsors so that they can get a feel for your event and hopefully be a returning sponsor. Lastly, invite future sponsors to your event.


Why is it important to remember your sponsors?

These two words are important to remember because you will want your event and your sponsors to stand out and make a lasting impact on your attendees by creating unique and personal experiences. For your current sponsors, come back with ideas on how they can add to the experience of the event.


What is platinum sponsorship?

Then a level down from premiere is platinum. Platinum sponsors are returning sponsors that put forth a lot of time and money.


What is sponsor park?

SponsorPark is another resource for future sponsorship. Through SponsorPark, sponsors are able to search by specific interests (category, location, and price range) and then review their matches. Similar to SponsorMyEvent, you would post a profile for your event in hopes to attract future sponsorship.


Why is it important to continue to aggressively push sponsorship?

In reality, it’s important to continue to aggressively push sponsorship because many times they see the email but don’t think anything of it. If you hold conference sponsorship meetings and present the value of their sponsorship many of the companies will begin to see why you were so interested in the first place.


Is sponsorship good for your brand?

Securing sponsorship is not only good for your brand, but the future success of the sponsor and it benefits your attendees. In the early stages of finding sponsors, it’s a good idea to create S.M.A.R.T. goals and think about the purpose of the event and the values of your company.


Can sponsors see upcoming events?

From there, the sponsors are able to view upcoming events that are needing sponsorship. Event planners are asked to create a profile for their event which is viewed by possible sponsors. If a sponsor finds an event they wish to join, they can contact the event planner and make secure payments through the website.


IMPACT Dives Into Sponsorships

We’ve been attending HubSpot’s INBOUND conference for a while, but two years ago, we decided to do more than attend and became a sponsor.


The Measurable Benefits of Event Sponsorships

Of course, the driving forces behind any initiative are the measurable benefits you can expect. That’s ultimately what will help you get early buy-in from the higher-ups and make everything “worth it,” right?


The Immeasurable Benefits of Event Sponsorships

Sure, we were seeing leads from the event, some of which turned into retainer clients that are still working with us, but there were many intangible benefits.


Take a Chance!

There are plenty of potential benefits, both measurable and not, to be gained through event sponsorships. Creating a unique experience, fully showing the value you present the user, and ultimately making great connections can yield amazing results. What ideas do you have for your next sponsorship?


What Event Sponsorships Are

Let’s start with the basics: what is event sponsorship? An event sponsor is a company that supports an event, usually by providing funds, in exchange for something valuable. Oftentimes this “something valuable” comes in the form of increased brand exposure, access to attendee data, speaking opportunities at the event, or discounted event tickets.


Why Event Sponsorships Are Valuable

We now know the “what” when it comes to event sponsorship. But what about the “why”? Why should you spend time and resources researching, contacting, and securing event sponsors? Is it really necessary?


How To Improve Your Event With Event Sponsorships

It’s time to get practical. How do you find potential event sponsors, convince them to partner with you, and create valuable sponsorship packages?


How To Find Event Sponsors

Finding event sponsors isn’t as challenging as it seems. To secure event sponsorships, you first have to find the right companies to partner with. We have three tips for you in this regard:


Pitching Event Sponsors

Now that you’ve created a list of potential event sponsors, it’s time to pitch them. Whether you’re emailing potential event sponsors or calling them on the phone doesn’t matter. These three tips are still essential to your success:


Tips for Better Event Sponsorship Packages

To really kick your event sponsorship efforts into high gear, you need to offer different sponsorship packages. As more events become virtual and hybrid, these packages will need to be even more impressive because it’s harder for your potential sponsors to visualize your event and the value they’d get out of it.


Great Event Sponsorship Package Examples

We’ve given you tips on how to create better event sponsorship packages. Now let’s look at a few examples of event sponsor promotion from brands who have taken these tips and used them well. Get ready to be inspired.


What is sponsorship in marketing?

Now is the time to sit down and listen. Sponsorship is a partnership between your event and your sponsors, and requires a sincere interest in their objectives and how you can help them achieve their goals. The more you listen to your sponsors, the better equipped you’ll be to create custom packages that unlock tremendous opportunities for you, …


Can sponsors help you?

Sponsors can help you take your conference to the next level. But finding the rights ones — and designing conference sponsorship packages they love — can be a serious challenge. One mistake event creators often make when approaching sponsors is to treat them as one-off transactions.

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Impact Dives Into Sponsorships


The Measurable Benefits of Event Sponsorships

  • Of course, the driving forces behind any initiative are the measurable benefits you can expect. That’s ultimately what will help you get early buy-in from the higher-ups and make everything “worth it,” right? For event and conference sponsorships, there are a bunch of measurable results you may see, but I’m going to focus on two typical results com…

See more on impactplus.com


The Immeasurable Benefits of Event Sponsorships

  • Sure, we were seeing leads from the event, some of which turned into retainer clients that are still working with us, but there were many intangible benefits. While they may not be as “sexy” as the measurable benefits, the qualitative perks of event sponsorship can be just as valuable. They focus more around expanding your reach, emotional connections, and getting a bit of a leg up o…

See more on impactplus.com


Take A Chance!

  • There are plenty of potential benefits, both measurable and not, to be gained through event sponsorships. Creating a unique experience, fully showing the value you present the user, and ultimately making great connections can yield amazing results. What ideas do you have for your next sponsorship?

See more on impactplus.com

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