Are conferences worth it for marketing


While it may seem obvious, a conference is one of the best places to grow your professional network. Meeting with people and vendors from all over who are experienced in digital marketing may give your team the insights they need to accelerate growth for your business.

Are marketing events worth it?

According to a Bizzabo survey conducted in 2017, the majority of marketers (80%) believe live events are critical to their company’s success, and 63% plan on investing more in live events in the future – both in budget and number of events.

Are conferences worth the money?

Are scientific conferences truly worth this time and money? The answer is yes, according to a new Northwestern University study. Scientists who interact with others during assigned sessions at conferences are more likely to form productive collaborations than scientists who do not, researchers found.

What are the benefits of attending a conference?

The 5 benefits of attending conferencesMeet the best influencers. … Gain irreplaceable knowledge and apply it to your business. … Know what your competitors are doing and how to set your company apart. … Take networking opportunities to gain new customers.

What is a conference in marketing?

We think of a conference as an opportunity for a brand to start and own the industry conversation – a chance to gather customers, partners, employees, media, analysts and others together under one umbrella. It’s your opportunity to make sure every interaction brings the brand to life in ways both large and small.

How can I attend a conference for free?

6 Ways to Attend Awesome Conferences for FreeCover it for the press. … Look for contests. … Volunteer your services. … Ask your boss to send you. … Present at the conference. … Ask for a scholarship.

How do you attend a professional conference?

Don’t passively attend the conference use it to advance your career objectives!Attend the Orientation for New Attendees. … Use the mobile conference apps (at NACADA use Guidebook) … Focus on Variety. … Read the Conference Materials and Do Some Preliminary Planning Before You Attend.More items…

What are the disadvantages of conference?

Disadvantages:Time-consuming: Meetings require a number of people to come together at the same time and place. … Inability to arrive at a decision: … Lack of seriousness: … Inexpert chairing: … Expensive: … Open to disruption:

How do conferences help professional development?

Conferences can help you to develop your ideas by allowing you to attend different presentations by experts in your field. Most often these presentations are cutting edge and give you access to ideas that haven’t even been published yet.

Why do companies have conferences?

Conferences make your staff ambassadors. They become your ambassadors and proudly share information about what your business does and who you are. This leads to brand awareness and new business opportunities. The investment in sending employees to a conference can be expensive, but the efforts can also be rewarding.

How do you do conference marketing?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…•

Why are events the most important marketing tool?

An event facilitates face-to-face discussion with your consumers, helping them to establish a much more personal and intimate relationship with your brand than what is possible in the digital space.

Why do we need event planning in marketing?

An Event Marketing Plan is your event’s goals and what your event marketing plan is founded on. Effective and efficient event marketing, when done properly can take the product or service directly to groups of prospects while keeping the company focused on its goals.

Why is a conference important?

A conference is an excellent place to get insights into the latest innovations and trends. Most conferences have a robust speaker lineup that will bring multiple chances for your employees to grow their knowledge and skill set. To get the most out of the break out sessions and keynotes, have your team make a personal list of areas they would like to grow, both personally and professionally, before they head out to the conference.

How long does a conference last?

Conferences typically last 2 to 4 days, so you’ll want to get your money’s worth, for sure. But you’ll have to think about how many total days you will be out of office. Add in travel distance and time, as well as exhaustion from travel, especially in different time zones. A 3-day conference can easily turn into a 5-day time loss.

What is the best way to grow your professional network?

While it may seem obvious, a conference is one of the best places to grow your professional network. Meeting with people and vendors from all over who are experienced in digital marketing may give your team the insights they need to accelerate growth for your business.

Why are employers reluctant to send employees to conferences?

Some employers may be reluctant to send employees to conferences because they offer the possibility of introducing employees to opportunistic recruiters looking for top talent.

Is it ok to attend a conference?

Yes, while attending a conference is still work time, it is definitely a break from the daily routine. While there probably won’t be much time for vacation-style activities, it’s still an amazing way to reward your team for a job well done and give them a chance recharge their batteries. And the scenery is great perk too, with conferences often taking place in large popular cities like New York, Las Vegas, San Francisco, Austin, etc.


Nearly every conference ever conceived has sponsors – official media partners, official energy drinks and operating systems. If you have a marketing budget, ask and ask early about sponsoring.

Written By

Derek Newton is a communications expert and writer based in New York City. He has been working in nonprofit, political and policy communications for more than 20 years and helped launch several startups.


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