Are conferences worth it for your business


Conferences offer you an opportunity to learn new tips, tricks, and ways of doing business. These insights can push your operations to the next level. You will also experience direct demonstrations during a conference, which will give you the confidence to try new products and services.May 29, 2020

Is it worth it to go to a conference?

You can go to the best conference in the world, meet the best contacts onsite, learn truly amazing things from the speakers, but if you go back to the office the following week having forgotten everything and bury yourself in your daily tasks and let everything you took from the conference disappear, it will have been a worthless experience.

What are the benefits of attending conferences?

But, if you’re in almost any other work arena, conferences are a great way to meet other similarly minded people, share information and ideas, solve common problems, and discover that others are just people like you. You also discover who the jerks in your field are, too!

What is a conferences Conference?

Conferences are ideal meeting places for Headhunters to meet potential placements face to face and get a fix on them with an eye for placing in another company at a future date. Also, they have jobs in hand and are usually looking over the talent to approach in order to get them to join another company so they might make a fat commission.


What is the purpose of a conference in a business?

A business conference is held for people working in the same company or industry. They come together to discuss new trends and opportunities pertaining to the business. A trade conference takes place on a larger scale.

Can you make money hosting conferences?

You can make money even after the event has concluded. Scheduling conflicts may prevent some attendees from making it to the event. Organizers can capture the entire virtual event or conference broadcast and sell it through on-demand access to those who could not attend it the first time around.

What are the benefits of attending a conference?

The 5 benefits of attending conferencesMeet the best influencers. … Gain irreplaceable knowledge and apply it to your business. … Know what your competitors are doing and how to set your company apart. … Take networking opportunities to gain new customers.

Why do companies host conferences?

A company event allows people to interact with everyone in the business, whether they’re higher-ups or they’re on the same level. People can also interact more often with people who are usually not in their department.

How do you monetize a virtual event?

How to monetize a virtual eventRegistrations: When attendees sign up and pay for an event in exchange for access to the event.Exhibitions: When exhibitors pay for a booth at the event, in order to display their product and services.More items…•

How do events make profit?

Here are five proven ways to make money at an event.Sell sponsorships. Selling sponsorships is the most popular method organizers rely on to generate additional event income. … Facilitate commerce between parties. … Put ads on your event website. … Sell premium attendee experiences. … Sell merchandise.

What are the disadvantages of conference?

Disadvantages:Time-consuming: Meetings require a number of people to come together at the same time and place. … Inability to arrive at a decision: … Lack of seriousness: … Inexpert chairing: … Expensive: … Open to disruption:

How do conferences help professional development?

Conferences can help you to develop your ideas by allowing you to attend different presentations by experts in your field. Most often these presentations are cutting edge and give you access to ideas that haven’t even been published yet.

How seminars and conferences can benefit a business organization?

Another advantage of attending conferences and seminars is that it’s an effective way for you to meet new people who can potentially become your future clients or partners. It doesn’t matter what type of business you’re in, because you can find potential clients or partners at these types of events.

How events can help your business?

However, businesses of any size can organize an event that will increase brand awareness, improve sales, and grow their customer base….Here are seven benefits of hosting an event for your small business.Build Brand Awareness. … Interact with Customers. … Open Up Networking Opportunities. … Increase in Revenue. … Generate Publicity.More items…•

What are the 3 types of events?

Events can be classified on the basis of their size, type and context (event education, 2013). There are three main categories which events go under. These events are private, corporate and charity which are explained below.

Why companies should participate in events?

Live events allow businesses to address their entire target audience at once, delivering their message with maximum impact. In today’s virtual world, participating in a live event helps solidify customer interest, heightens trust, and strengthens loyalty.

1. Meet Experts and Influencers In-Person

Learn from experts who are already successful and have 6 and 7-figure businesses. They’ve already been there and can share what worked and what didn’t work. Following their tips can shorten your time to success and decrease your costs of failure!

2. Learn New Tools, Techniques, and Products

It’s impossible to be the expert on all things, so go to these business conferences to learn about new tools, changes in your industry, and upcoming new products.

3. Network, Network, Network

Entrepreneurship can get lonely, especially if you have an online business. Going to small business conferences can make this world feel a little smaller.

4. Find a Business Mentor

The business conference may have a formal mentoring opportunity. If they do, take advantage of it and sign up before the deadline for a match!

5. Get Focused

Going out-of-town for a conference is a good break from your normal routine and juggling act to balance family and business. It will allow you to focus just on your business and not get distracted.

6. Be Inspired

Entrepreneurship is hard. When you get stuck or have been working a lot of late nights and weekends, it’s easy for your mind to question, “ Is owning my own business really worth it? ” or “ Is anyone really listening and reading to what I’m putting out there? ”

7. Take Action and Get Results

Don’t get overwhelmed and try to implement every single advice that you got from the business conference. Chasing the shiny objects is not sustainable, or focused.

Understand the attendee profile

When looking at upcoming industry events, make sure they align with your customer profile and venture needs. Depending on the stage of your venture, you’ll be interested in networking with different attendee audiences. One important distinction to make is to determine if you need a B2C or B2B audience.

Look at the numbers

Many conferences advertise awesome stats and attendee numbers. And getting your ideas in front of 30,000 people may seem like too good of an opportunity to pass up. But these numbers can be deceiving if you don’t look into them with a deeper lens.

Study the conference set-up and schedule

Even when you find a conference that connects you with the right market influencers and has a proven track record of good turnout (with the numbers to back it up), the results you are looking for aren’t always guaranteed.

Written By

Kelly Lovell is a 15 time award-winning entrepreneur & 3-time TEDx speaker who specializes in social innovation, generation gaps, marketing, entrepreneurship & youth mobilization. Her companies include & You can follow her at @kellyalovell

So Why is Online Learning so Popular?

For one, it’s generally cheaper than attending a conference. The online course creator typically has low overhead and doesn’t need to charge a lot to recover costs. The course is also easier to scale.

So Just Forget About Attending Conferences?

Conferences require travel, a defined time commitment, and a more significant cash outlay. They just seem so inconvenient to both schedules and budgets.

What About the Cost?

Yes, attending a professional conference is going to be more expensive in both time and money than taking, say, a Udemy course. But the return on investment has the potential to be exponentially higher.

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