How do conferences make money


How it works: Conferences are paid out based on total number of “units,” which is what the NCAA calls its tally of wins, automatic qualifiers and at-large bids. Each distribution year is assigned a value for a single “unit,” which is then applied to units earned by conferences over the previous six tournaments.

Usually, 30–40% of your tickets will sell in the last 30 days. Ticket sales for one of our conferences. Part of the reason organizers stress so much about ticket sales is because it looks like sales are slow right up until the month before the event. Usually that’s when ticket sales pick up.Apr 28, 2016


How to make extra money when hosting an event?

5 Ways to Make Extra Money When Hosting an Event. 1 1. Sell sponsorships. 2 2. Facilitate commerce between parties. 3 3. Put ads on your event website. 4 4. Sell premium attendee experiences. 5 5. Sell merchandise.

Can you really make money by hosting seminars and workshops?

Even if you have experience hosting seminars or in public speaking, you’ll probably find Marketing and Promoting Your Own Seminars and Workshops a good read. Gleeck says the business of providing seminars has the potential to earn an individual several hundred thousand dollars a year or even upwards of a million dollars a year.

How much money can you make from a seminar?

The Seminar Business. Gleeck says the business of providing seminars has the potential to earn an individual several hundred thousand dollars a year or even upwards of a million dollars a year. He says that the seminar business also provides the opportunity to learn new things, meet interesting people, travel, and be an onstage ham if you want.

How do event organizers make money from sponsorships?

Selling sponsorships is the most popular method event organizers rely on to generate additional income from their events. Sponsorship deals are also the most mis-executed.


How do you get revenue from a conference?

Virtual Event Monetization: 9 Ways to Make Money Hosting Online…Sell Premium Tickets. … Provide Sponsorship Opportunities. … Sell Digital Lead Capture to Event Exhibitors and Sponsors. … Sell Ad Spaces on Virtual Event Website. … Sell Merchandise and Event Swag. … Order Bumps and Upsells. … Networking Opportunities.More items…•

How do hosting networking events make money?

Selling relevant and valuable merchandise to attendees is a great way to make more money. If you have your own products, make sure to sell them. The organizer of an event has the power to be the most influential vendor. Another great idea is to offer tickets that include some merchandise in the price.

How can a conference be made successful and effective?

Friday Finds: 8 Foolproof Conference Planning Tips & a Checklist for SuccessMake sure the venue aligns with the event. … Give every attendee a leg up on networking. … Build a detailed content plan with unique takeaways. … Create your conference marketing tree. … Spare yourself the most common conference planning headaches.More items…

Why do companies host conferences?

The first reason why your company should host events is because they are a fantastic way to reach your target audience. Your target audience is already interested in your company so you can intensify that interest by hosting an event.

Can you make money from a conference?

Conferences or even smaller events like seminars and workshops can be a lot of work and it’s a lot to think about but do it right and you’ll be building an asset that pays off every single year. Start small and consider partnering with another blogger for your first event to make it as successful as possible.

How do events make profit?

Here are five proven ways to make money at an event.Sell sponsorships. Selling sponsorships is the most popular method organizers rely on to generate additional event income. … Facilitate commerce between parties. … Put ads on your event website. … Sell premium attendee experiences. … Sell merchandise.

What do you get out of a conference?

10 Ways to Make the Most Out of a ConferenceGain Visibility. … Build Stronger Relationships. … Get Briefed. … Choose the Right Sessions. … Remember What You Learn. … Connect With the Speakers. … Schmooze at the Social Events. … Put Away the Smartphone.More items…•

What are the elements for a good conference?

Key Elements of a Good MeetingKnowledge of Your Audience. … Valuable Subject Matter. … Room and Equipment Assessment. … Agenda Organization Planning. … Prepping the Speakers. … Communication With Attendees. … Use of Helpful Visuals. … Rehearsal of Your Presentation.More items…

How do you structure a conference?

How to Organise a Conference: Step-By-Step GuideStep 1: Decide on a theme. … Step 2: Assemble your A-team. … Step 3: Prepare a budget & business plan. … Step 4: Find sponsors & grants [optional] … Step 5: Settle on a date. … Step 6: Book the venue. … Step 7: Arrange catering & other vendors [optional] … Step 8: Line up your speakers.More items…

What are the benefits of attending conferences?

In summary, these are some of the benefits of attending a conference.Sharpen your knowledge.Gain and share new ideas and best practices.Learn about the latest innovations and insights.Meet influencers and industry experts face to face.Make new contacts and stay connected with friends and colleagues.Team building.More items…•

What is the purpose of business conference?

A business conference is held for people working in the same company or industry. They come together to discuss new trends and opportunities pertaining to the business.

What are the 3 types of events?

Events can be classified on the basis of their size, type and context (event education, 2013). There are three main categories which events go under. These events are private, corporate and charity which are explained below.

Land a whale – make it EASY for them to say YES

To make this event amazing we had to establish credibility. If we had credibility then everything would be easier…so this was our first step. Selling tickets, getting PR, landing other speakers…everything would be easier with credibility.

Stick out and land great speakers – our email template

Popular folks like Andrew and the rest of the speakers get asked to do stuff all the time – interview requests, coffee meetings, etc….so we had to stand out from the crowd.

The Venue

This was actually pretty freaking easy. Most offices LOVE hosting meetups. We cold emailed a few co-working spaces and they all said yes. I can’t emphasize this enough, but the key in these emails was to appeal to their interests. NO ONE CARES ABOUT YOU…THEY ONLY CARE ABOUT THEMSELVES. Remember this.

Selling tickets

This was the hardest part, but it really wasn’t even THAT hard as we sold out two days before the event even took place. Weeks before we even sold a ticket we sat down for a few hours and systematically wrote down everywhere we wanted to advertise.

What worked for us

Have a purpose: We had a very clear purpose: to learn about the early days of bootstrapped companies (specifically the first $150k in sales). Having a clear goal helped us make decisions regarding the flow and purpose of Bootstrap LIVE.

What to think about when doing an event?

Ultimately when doing your event you need to think about why you personally want to go and attend. Get that figured out, setup a budget, lock a few speakers down, get your core group and you are good to go!

What does “get to break even” mean?

Once I got there I was set. This means that people will start saying to each other “oh, you going.” “oh yea,” And ones who aren’t going will feel left out.

1. Social Proof the heck out of your website

Our first step was building a website and pushing it to our network as quickly as possible to validate it with real paying customers.

2. Create urgency and FOMO

While our regular tickets were $499, we launched with a limited-quantity Super Early Bird pricing at $299. Our assumption was that if we sold out Super Early Bird pricing within a day, the rest would follow. So we promoted it it aggressively across all channels and accomplished our first goal.

3. Leverage and grow your email list

I can’t say this enoug21`431`42qh, but dedicated emails were the biggest driver of revenue… they generated over 75% of the sales.

4. Leverage your speakers

Combined, our speakers had a social following of over 10 million. So getting them to promote us was huge.

5. Leverage your community

Create a list of all the local accelerators, incubators, coworking spaces, community organizations, meetup groups and influencers. Essentially, a list of everyone who has influence over your target audience.

6. Retargeting

While we didn’t have a blog of our own, we shared a ton of content across email, twitter, LinkedIn, and Facebook, related to our theme written by our speakers and other big influencers. But how do you capitalize on other people’s content?

7. Press

Getting press for your events can be tricky; however, our advantage was it was an event for a local non-profit plus the angle was relevant for local tech press. Simple email pitches to influencers and reporters got us some early coverage.

How do business events work?

Business events bring people together who have at least some expectation of doing business with each other. As a result, it’s not inappropriate to take a more active role in referring customers to businesses who are willing to pay for those leads. You’d be surprised how well received this kind of activity can be, since it may save people the trouble of having to find each other through networking alone. Allow customers and businesses to network in other creative ways, from virtual coffee breaks to speed dating-style networking events.

How does social media marketing help an event?

Social media marketing allows you to reach various businesses and showcase them to other attendees before your event. Use social media management tools to simplify this process, boost engagement, and generate interest.

What is selling sponsorships?

Selling sponsorships is the most popular method organizers rely on to generate additional income from events, and can work well especially for fundraising events, where some portion of proceeds goes to a charitable organization. Sponsors are often happy to bask in the glow of promoting a good cause. But sponsorship deals are also the most botched. So, where do organizers generally go wrong with sponsorships? They’ll commonly fail to provide prospective sponsors with detail and define targets prior to the event, which makes evaluating results after the event challenging.

How to make a virtual event more intimate?

For a virtual event, consider offering exclusive tickets to a Q&A livestream with the keynote speaker, which offers a more intimate experience for event-goers.

Why do we need an event website?

The purpose of an event website is to support the event, provide all the information prospective attendees may need to make a decision, and describe the event program in full detail. But, you can also easily turn your event website into one of your sources of event revenue, upping your event planning profit margin, with a few well-placed and thoughtfully chosen ads.

How to calculate total revenue from a seminar?

Gleeck expresses this as: TR = SR + PS + CB , which says that the total revenue generated by a seminar is the sum of the seminar registration fees plus the product sales generated during the seminar plus the consulting business generated by the seminar. (In fact, Gleeck point out that seminars are a great way to generate business if you are a consultant)

How many seminars has Gleeck held?

Drawing upon his vast experience in holding over 1,300 one-day seminars (and flying over two million miles to provide them) over the last fifteen years, Gleeck provides a readable introduction to getting started in the seminar business. Even if you have experience hosting seminars or in public speaking, you’ll probably find Marketing and Promoting Your Own Seminars and Workshops a good read.

How much does Gleeck sell seminar tapes?

Gleeck is also a strong supporter of recording your seminars to sell audio tapes to people who want to hear the seminar but were not be able to attend. At $197 a pop , it’s easy to see how selling seminar tapes can add to the bottom line.

What does Gleeck say about seminar products?

Gleeck also says that your seminar products must not only be good, they must be great (and, of course, he has a way to measure this–rates of return and rates of customer repeat business). Gleeck also points out that withholding valuable information in an attempt to upsell customers to higher-priced products is a failing strategy. Rather, Gleeck argues that you want to make your information so useful that customers want more.

What does Gleeck say about selling books?

Gleeck tells them to get over it. He says selling products is too profitable to pass up. Gleeck suggests creating products at many different price points and upselling to generate more revenue. Gleeck says leave your books at home–they just aren’t profitable enough.

Should you record your seminars?

Gleeck also says that you should record your seminars. In addition to allowing you to critique your performance, Gleeck writes:

How much money did the SEC give to its 14 members?

The news wasn’t all bad, though. The SEC announced just yesterday it distributed $23 million to its 14 members to plug budget leaks created by the pandemic. That’s kind of the overarching story here: the Big Ten and SEC are doing great and everyone else… much better than they used to, but not as good as those two.

Which leagues made less money in 2020?

Despite leading the pack, the Big Ten was actually one of the two leagues to earn less money in FY2020 than ’19. The Big 12 was the other.


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