How to cover a press conference


6 Tips for Reporters Covering Press Conferences.

  • 1. Come Armed With Questions. As we said, press conferences move quickly, so you’ll need to have your questions ready ahead of time. Arrive with some …
  • 2. Ask Your Best Questions.
  • 3. Be Aggressive If Necessary.
  • 4. Forget the PR Speak – Focus on the News.
  • 5. Press the Speaker.


What are some tips for covering press conference?

Press conferences tend to move quickly and often don’t last very long, so you may have very little time to get the information you need. Another challenge for the beginning reporter is figuring out the lede of a press conference story. So here are six tips for covering press conferences. 1. Come Armed With Questions

When is a press conference a good idea?

But here are some cases when a press conference might be a good idea: When the event includes a prominent individual to whom the media should have access. When you have significant announcements to make, such as a campaign start-up or a lobbying victory.

How do you host a press conference?

Have the moderator welcome the press, and introduce the issue and participants. Each participant should present for no more than 3-5 minutes, making his/her 3-5 key points. After all the presentations, the moderator should entertain any questions from the press, and direct questions to the appropriate participants.

How can I make my press conference run smoothly?

Have coffee, tea,water, and any other refreshments set up. When the big day finally arrives, there are a number of things you and your group can do to help your press conference run as smoothly as possible. We will go through these, step by step: Welcome members of the press as they arrive.


How do you present a press conference?

How do you hold a press conference?Before the press conference: As we’ve discussed, you may have to schedule a press conference on short notice. … Define the message. … Schedule the date and time. … Pick the site. … Select and train your participants. … Contact the media. … Follow up with the media. … Develop a press kit.More items…

What should you not do in a press conference?

DON’T. BODY LANGUAGE: Don’t hide behind the podium or use negative or closed gestures such as folded arms, bad posture or a blank facial expression. SPEECH: Don’t talk too fast — your audience won’t retain the message.

How do you cover an event?

Tips on covering eventsPrepare. Before the event, learn what you can about what’s going to happen. … Cover events live. I’ve written about live coverage multiple times, so I’ll just link to it here, rather than repeating: … Take good notes. … Take a 360-degree view. … Watch for the surprise. … Visual content. … Write. … Follow up.More items…•

How do you answer a press conference question?

How to Answer Killer Questions in Press ConferencesFocus on the Core Message. Before even attempting to talk to the media, it’s crucial to prepare your core messages. … Bridging is Indispensable. … Question the Questioner when Necessary. … Reframing is a Lifesaver. … Keep Your Guard Up. … Work with Experts.

How do you start a press conference speech?

Introduce yourself, welcome all those in the room, thank them for attending, and begin the statements. Let a limited number of people speak. Designate only a few spokespeople—these will be the only people who can make statements and answer questions. Keep speeches brief and to the point.

What is the difference between a press release and a press conference?

Most press conferences are announced through a press release, which is a well-crafted written statement outlining the nature of the conference. Press conferences are usually conducted by a company’s executive management, press liaison, or communications officer.

How do you cover a virtual event?

10 Tips for Covering a Virtual EventKeep up with communications. … Make an agenda. … Test your equipment. … Consider live coverage. … Use social media. … Explore new topics and companies. … Take good notes. … Get creative with visuals.More items…•

What is event coverage?

Event coverage is the act of recording life happenings using equipments such as camcorder, camera, voice recorder, public address systems. Events include marriages, birthday party, end of the year party, church programme, school programme etc.

How do you cover an event on social media?

Create your own hashtag for the event. Use the hashtag on Twitter, Facebook, and Instagram. Share the hashtag with visitors (if possible show the hashtag on a projector), remind speakers to share it, put it in signs and lead by example. Use the hashtag for all (or almost all) of your posts during the event.

How do you respond to a reporter?

Take notes. Be polite. Do not say more than you need to. You should respond only to the questions asked, and try not to invite follow-up questions by mentioning things that the journalist may not have thought about.

How do you talk to a reporter?

10 Terrific Tips for Talking to ReportersProceed with Caution. … Know the Rules of Engagement. … Speaking On-the-Record. … Speaking Off-the-Record. … Speaking on Background. … Be Responsive. … Tell the truth. … Don’t Comment on Everything.More items…

How do you respond to a reporter question?

A reporter will appreciate your candor if you don’t know the answer to a question. If that happens, the appropriate response is “I can’t answer that question for you.” Then, if possible, explain why you can’t, so there’s no mystery. Not explaining can only lead to speculation.

What is the point of press conference?

A press conference serves to communicate important news (e.g. launch the campaign) connected with an organisation or company and involves the participation of journalists and representatives of the company/organisation. The event offers journalists an interactive forum to find out about your organisation and campaign.

When should you hold a press conference?

When to hold the event: Try to hold the news conference Tuesday, Wednesday or Thursday. Avoid Mondays and Fridays. If at all possible, hold the event between 10:00 am and 2:00 pm. Earlier than 10:00 am is hard for reporters to make.

What Is A Press Conference?

You and your group members have probably seen them on television before or after a major local or national event,. On the evening news there’s a sh…

Why Should You Hold A Press Conference?

Press releases, interviews, and informal media contacts are excellent ways of getting your message across. They are the bread and butter of your me…

When Should You Hold A Press Conference?

You and your organization could hold a press conference whenever there is an event your organization wants to inform the community about. However,…

How Do You Hold A Press Conference?

As we’ve discussed, you may have to schedule a press conference on short notice. If you do have lead time, however, you and your group will want to…

Why is a press conference important?

Because: You can give more information than in a press release. A press conference is interactive; you can answer questions from the press, and emphasize points you might not otherwise have a chance to make. You can announce an important development, and explain its significant local and wider implications.

What is press conference?

A press conference is a tool designed to generate news – in particular, hard news that can advance the cause of your organization. Hard news is defined as a story in the print or electronic media which is timely, significant, prominent, and relevant. Imagine a flock of media reporters coming to an event that you have organized.

What is a press kit?

A press kit is a folder of information to give reporters background information about your issue or program. Press kits are very useful, if your group can afford it. If a press kit is beyond your budget, a press advisory will do. Your press kit should contain the following:

How far ahead should you send a press advisory?

You will also want to have a press advisory prepared and mailed about one week ahead of time to inform the media about the press conference. A press advisory is similar to a press release, with the difference being that press advisories can be used for background information to your media contacts.

What is the best time to have a press conference?

Tuesdays, Wednesdays and Thursdays are the best days for press conferences, as they are considered slower news days. Try to have your press conference on one of these days if at all possible. The best time to schedule your press conference is between 10:00 a.m. and 11:00 a.m, to ensure maximum coverage by the media.

How long should a participant present?

Each participant should present for no more than 3-5 minutes, making his/her 3-5 key points. After all the presentations, the moderator should entertain any questions from the press, and direct questions to the appropriate participants. After about 45 minutes, bring the formal conference to an end.

Why do we use press conferences?

Press conferences are typically used for political campaigns, emergencies and promotional purposes , such as the launch of a new product. Presidents have been using press conferences since the Wilson administration to alert the country to their stance on issues or to calm public fears.

What are the advantages of a press conference?

Promotional press conferences offer several advantages, such as the ability to reach all media outlets at the same time while controlling the message. A press conference also can build excitement or anticipation about an event.

What is the role of emergency press conferences?

Emergency press conferences serve a dual role as both public service and public relations, since those responsible for the crisis can use the press conference to regain public trust. Promotional press conferences are among the most common.

What should be included in a press kit?

Give journalists any additional pertinent information in a press kit, which should include: A press release summarizing the story, important facts and key players. Bios and photos of the key players. Fact sheets including copies of any graphs or charts presented during the press conference.

How do media advisories work?

Shorter than a press release, media advisories function as an invitation, detailing the date, time, location and other logistical information for attendees. Press releases and media advisories can be sent by e-mail or fax, depending on the journalist’s preference.

Why do political activists hold press conferences?

Political activists hold press conferences to state opinion on proposed legislation, and candidates use them to communicate their stance on important issues. ­. Emergency press conferences are held in response to a crisis or disaster. During the aftermath of Hurricane Katrina, the mayor of New Orleans, the governor of Louisiana and …

What is a journalist’s beat?

Journalists are typically assigned a “beat”, or particular news area to cover. Target press conference invitations to journalists and publications that have a proven interest in your news or event announcement.

How do newspaper reporters work?

They need plenty of lead time in order to fit your event into a busy schedule. Immediately after your event, send out photos and video and follow up .

How can journalists use information?

Journalists can use the information in your emails or on social media to help shape their story, so always be mindful of the tone and content. Have a designated central person on your team who is handling media enquiries, and make sure press know how to reach them. Read More. Less.

How many reporters does a radio station have?

Like a TV station, a radio station may dispatch different people to cover your events on different days. Like newspapers, radio stations often have one or two reporters that cover politics and may follow political developments over a longer time frame.

What is a media advisory?

A media advisory is essentially an invitation for members of the press to attend your event. It’s shorter than a press release (one-two paragraphs) and covers the basics of your event: Who, What, Where, When and Why. Examples here. Send your media advisory to your media list—then, follow up.

Do TV crews have a deep context?

The TV crew that comes out to your event on a given day may or may not have a deep context about your MoC and their history. In fact, as local TV stations tighten their budgets, they often send novice reporters to events solo, asking them to also operate the camera. This may make your job easier.

How to get a copy of agenda for a meeting?

You can usually do this by calling or visiting your local town hall or school board office, or by checking their website. Knowing what they plan to discuss is always better than walking into the meeting cold.​

What is the goal of a meeting reporter?

The goal of your reporting is to understand what exactly happened at the meeting. Too often, beginner reporters will cover a town hall hearing or school board meeting, dutifully taking notes throughout.


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