Here’s some simple steps to help you choose a theme that will bring your next corporate event to life and create a lasting impression.
- Define the event goals and purpose Establish the intent of your conference or overall message. …
- Ensure your theme is relevant to your target audience Identify your target audience – who do you want to attend your event, and why? How old are they? …
- Consider your budget and the event parameters Where is the conference being held? What is the duration of the event? How many attendees are you expecting? …
- Review your theme in relation to your company’s values, branding and purpose Company Values – Understand what your company stands for and choose a conference theme that reflects those values …
- Look to industry trends, topical news or popular culture Take inspiration from external sources to facilitate brainstorming and to gather ideas. …
- Keep it simple Remember less is more! A good conference theme should be inherent in every aspect of your conference – from the speakers and their topics, to the event …
- Integrate the theme into every touch point – before, during and after your event A simple theme, clearly communicated, aligned with your brand and with the conference’s purpose will inform …
- Define the event goals and purpose. …
- Ensure your theme is relevant to your target audience. …
- Consider your budget and the event parameters.
What are some good conference themes?
- A World of Opportunities
- A Whole New World
- A Celebration of Success
- A Spectrum of Opportunities
- Ain’t No Stopping Us Now
- All Systems Go
- Anything is Possible.
- Back to the Future
- Back on Top
- Becoming Agents of Change
How to select winning conference themes?
- Activate — Samsung
- All In — DJO Global and The Home Depot
- Game On — BriovaRx
- Grit & Passion — Intersect ENT
- If you build it, Sales will come — ITW Global Brands
- Ignite — Synnex
- In It To Win It — Quincy Compressor
- Maximum Velocity — Sherwin Williams – Performance Coatings Group
- Momentum In The Mountains (in Park City, Utah) — AIA Corporation
How to choose a theme for a business conference?
- Define the event goals and purpose
- Establish the intent of your conference or overall message. …
- Ensure your theme is relevant to your target audience. …
- Consider your budget and the event parameters. …
- Review your theme in relation to your company’s values, branding and purpose. …
- Look to industry trends, topical news or popular culture. …
- Keep it simple. …
What are some great TEDx theme Ideas?
- It should be abstract.
- It should be open to interpretation.
- It should be broad enough to leave room for a wide range of topics and speakers from diverse backgrounds.
- It should be comprehensive and should set the tone of the event with one overarching statemen
How can I make my conference more interesting?
10 Ways To Make Your Conferences InterestingIce Breaker Sessions. Most attendees feel awkward when they are in a room full of strangers. … Make it Interactive. … Emcee To The Rescue. … Storytelling To Grab Attention. … Breakout Sessions. … Video Montages. … World Cafe Discussions. … Props Over PowerPoint.More items…•
What are included in the event theme?
An event theme is the big idea behind the entire shindig. It often involves the overall tone, structure, and goals of the event. An event concept sounds similar but is distinctly unique. By definition, an event concept is the event details and elements that make up the practical aspects of the event itself.
What is a convention theme?
Your convention theme represents the core idea and message you want to convey. A good premise provides a focal point or centerpiece from which everything else builds including keynotes, breakout sessions, room décor, food, receptions as well as incentives and prizes for attendees.
What is the deciding factor for selecting a theme for a event?
Your choice of event theme will depend on many variables — including your strategy, budget, location and target audience.
What are example of themes?
Examples. Some common themes in literature are “love,” “war,” “revenge,” “betrayal,” “patriotism,” “grace,” “isolation,” “motherhood,” “forgiveness,” “wartime loss,” “treachery,” “rich versus poor,” “appearance versus reality,” and “help from other-worldly powers.”
What are some theme ideas?
32 Party theme ideas perfect for your next celebration!Alice in Wonderland Theme. … 70′s disco, 80′s retro, or 90′s pop theme. … Arabian Nights Theme. … Black and White Ball Theme. … Bond 007 Theme. … Bollywood Theme. … Burlesque Theme. … Casino & Vegas Theme.More items…•
How do you come up with a conference name?
5-Tips for creating unique Conference Business name ideasWord association. In the world of conference business, there is a range of words that can be associated with a conference business brand. … Limit the words. … Discuss the name. … Check it’s not in use! … Use the generator.
How do you choose a theme?
When choosing the most appropriate theme, consider these five simple things:Aim At Simplicity. … Give Priority To Responsiveness. … Direct Attention To Browser Compatibility. … Consider Plugins You’re Using. … Make Sure You Get Good Support. … Conclusion.
How does theme make an event unique?
A theme should reflect the objectives of an event and unify them. It must reflect the purpose of the event and embody the brand of its host. A theme directs the preparation of an event while allowing participants to identify a means of communication.
How do you design an event concept?
How to Design a Creative Event ConceptMake use of innovative design. … Provide a holistic approach. … Develop the theme of your event. … Make the stage construction more appealing and engaging. … Generate fully immersive attendee experiences.
How do you determine the theme of an event?
One of the first things you’ll have to decide is the theme you want for your event.Create and Review Your Event Goals. … Consider the Nature of the Event. … Consider Your Audience. … Develop a Tagline. … Get Inspiration. … Be Ready to Commit.
Why are themes important in events?
An event theme gives an event planner information about what type of decor they should invest in. Certain themes lend themselves very well to specific colors, patterns, and decorations. All of this ultimately simplifies the process of planning.
How do you choose a theme?
When choosing the most appropriate theme, consider these five simple things:Aim At Simplicity. … Give Priority To Responsiveness. … Direct Attention To Browser Compatibility. … Consider Plugins You’re Using. … Make Sure You Get Good Support. … Conclusion.
Why is having a theme important for an event?
A theme is not only the creative passion of an event agency. It allows to convey the objectives of an event in a playful way and ensures that participants gather around a common idea. A carefully chosen theme facilitates networking, learning and can even achieve the revenue you want for a fundraiser.
What is a theme for a conference?
A simple theme, clearly communicated, aligned with your brand and with the conference’s purpose will inform prospective attendees and reinforce your message. A theme unifies objectives and provides focus for the event, as well as setting the tone for presentations, speaker content, activations, etc.
What is a good conference theme?
A good conference theme can be carried throughout every touch point of the event including visual design elements, topics, and merchandise and can offer a sense of direction for your speakers. It must be aligned with your company or industry and be consistent with your brand image.
1. Keep it on brand
As we described in our recent article on writing the perfect event description, your event is a brand; both your event theme and description are opportunities to show what your brand stands for. Take the time to consider what you want your guests to feel about your brand.
2. Tailor it to your audience
In event planning, it’s always important to understand the demographics you’re working with. A room full of millennials will communicate differently and have different expectations than baby boomers. Or, perhaps you’ll be targeting a range that includes both. Knowing their interests, wants and behaviors will serve you well.
