How to design a conference booth


How to Design your Conference Booth for Optimal Social Media Usage

  1. Reliable Web Access. This is the single most basic and important tool you need to rely on; your WiFi connection. …
  2. Integrate your Booth with the Trade Shows Social Media Pages. …
  3. Set yourself up as a News Hub. …
  4. Offer Promotions for Publicity. …
  5. The Power of Foursquare. …
  6. Create Convenience. …
8 Design Tips for Event Booths, Exhibits and Displays
  1. 1) Make it Interactive.
  2. 3) Don’t Forego Empty and Negative Space.
  3. 4) Ensure Proper Formatting and Resolution for Images.
  4. 5) Keep Your Brand On-point from Top to Bottom.
  5. 6) Try the Element of Surprise.
  6. 7) Understand Graphical “Real Estate”
  7. 8) Use the Right Colors.


What makes a booth stand out at a conference?

Here are five conference booth design tips to share with your sponsors or exhibitors to help them stand out. People are drawn to booths that either pique their curiosity or speak directly to something they are interested in. In other words, trying to be too abstract or quirky can backfire.

What makes a good exhibit booth design?

A vibrant color scheme that matches the brand colors can help draw eyes toward a booth, but beware of bright color overload. You don’t want to distract from your message with crazy patterns or a rainbow of neon colors. Whether it’s a charging station, free Wi-Fi, or a unique piece of swag, incentivize people to walk over to your exhibit booth.

What is booth design for sponsorships?

Of course, booth design is just one element of creating an engaging sponsor experience at your conference or tradeshow. For more on how to improve the sponsor experience at your events, check out The 2017 Guide to Event Sponsorship. Was this article helpful?

How to make your booth stand out from the crowd?

You need to figure out a way to make your booth catch their eye. Whether that means using unique lighting, sound, visuals, or a full on custom booth structure, make sure that you don’t get lost in the sea of booths. The ultimate goal of an eye-catching booth is to tie in your unique design with what your company offers.


How do you build a conference booth?

1:3511:32DIY Trade Show Booth Design – YouTubeYouTubeStart of suggested clipEnd of suggested clipSo here’s the plans for the booth we got to keep it really simple so I’m just gonna use 10-foot twoMoreSo here’s the plans for the booth we got to keep it really simple so I’m just gonna use 10-foot two by fours on the top. And then all stud like two by fours to frame out some walls.

How do you attract people to your booth at a conference?

7 Ways to Attract Attendees to Your Booth at #ATA2019Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media. … Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge. … Offer Something Unique.

What makes a great booth?

Open Space Having an open, inviting space makes your exhibit, company and brand stand out from the crowd. Eliminating barriers that stop people from coming in or leaving is a great way to attract potential customers. You want attendees to feel free to walk in and out of the exhibit.

How do you set up a 10×10 booth?

5 Ways to Maximize Your 10×10 Booth Design1) Request a corner booth location. … 2) Keep the front of your booth open. … 3) Place larger and taller items toward the back of your booth space. … 4) Keep your booth free of clutter. … 5) If you use furniture, choose it wisely.

How do I make my stand stand out at a conference?

Techniques that will make your conference stand out1) Have a welcome team. … 2) Goodie bags. … 3) Ensure that everything is well-signposted. … 4) Make your staff easy to spot. … 5) Make a special effort with first time attendees. … 6) Ensure that your wi-fi details are easy to find. … 7) Provide plenty of charging points.More items…

How can I make my stand stand out?

15 Clever Ways to Attract More People to Your Exhibition StandAttract a crowd with our top tips. … Create an immersive experience. … Interactive safari experience. … Get an adrenaline rush with driving simulator experiences. … Get creative with selfie frames. … Giant iTabs are a great interaction tool. … Hand out samples at events.More items…

What makes a booth stand out?

Be persistent: Consistently remind your attendees where they can find your booth. Boast booth highlights: Highlight any special components of your booth, like games, giveaways or stand-out swag attendees can expect when they stop by. Share the knowledge: Consider live-tweeting the more popular sessions.

How do you build an effective booth?

Ten Tips for an Effective Trade Show BoothSet Your Trade Show Goals and Identify Your Target. … Make a grand entrance. … Solutions for a small staff. … Let your booth breathe. … Simple designs are the most inviting. … Create the right atmosphere. … Consider your geography. … Engage people with activities.More items…

How do you start a successful booth?


How many square feet is a 10×10 booth?

100 square feetIn a ten-foot by ten-foot booth (100 square feet), your exhibit will cover approximately thirty square feet.

How big is a 10×10 booth?

100 square feet1. Standard/Linear. The standard configuration at trade shows, these booths are usually 10′ x 10′ (100 square feet) at trade shows in the USA. While they may be wider (20′, 30′ and up), they always remain 10′ deep.

How do you set up a craft fair booth?

7:0128:16Craft Fair Booth Examples, vendor table ideas, craft show ideas tips …YouTubeStart of suggested clipEnd of suggested clipThey put the art stacked on it and hung from it. So it’s a nice shelving unit. And because it’s aMoreThey put the art stacked on it and hung from it. So it’s a nice shelving unit. And because it’s a ladder it can just be folded up and put in the back of your car. So that’s really handy.

How do you make an impact at a trade show?

7 Strategies to Create a Lasting Impact at Your Next Trade ShowQuantifying Your Goals.Finding the Perfect Event.Generating Pre-Show Buzz.Planning the Perfect Booth Space.Getting the Design Pros Involved.Preparing to Amaze.Thinking about Follow-up.

How do conference booths work?

Trade Show Booth Etiquette 101: Tips for Working a Booth (Part…Stand up, smile, and make eye contact. … Greet attendees inside and in front of the entrances of the booth. … Speak with attendees, not colleagues or on your phone. … Keep it short and simple and engage your prospects in conversation.

How do I become a trade show vendor?

When it comes to planning for an expo, you’ll need to do the following:Create an event strategy.Set specific, trackable goals.Know your inventory and decide what products or services you’ll highlight at the show.Decide on any sales or deals you should promote.Make sure you’re registered for the event.More items…

Home Floor Coating

The final product area was the Rust-Oleum Home floor coating. This is a relatively newer product so we wanted to give it a little more attention. We built cutie 1×2 shelves on site made to fit the product exactly. In this instance having the product visible really helps attendees know what to look for in store.

Work Tables

Last but not least we built two large workbench style tables for demonstrations. They are extremely simple, sturdy and provide counter space for product demonstrations. I will put together plans for these specific workbenches very soon!


I created all the signage for this conference booth at home in New York on my scroll saw prior to the event.

Booth Building On Site

Amy and I flew in to Atlanta two days ahead of the conference and stayed off site. We rented a truck, found a sports complex and built everything we could prior to arriving at the conference.

Tools We Packed

You can travel with almost any tool ( check the FAA website for specifics) that will fit in your luggage with the exception of BATTERIES!! You must carry on the batteries. So we each brought the following:

Why do you need a booth at a tradeshow?

That’s why a booth that provides a relaxing activity or comfortable space to escape and recharge (branded, of course) can be a big draw for exhausted attendees or busy professionals looking for a quiet place to get some work done.

How to attract crowds to a booth?

Another way to attract crowds to a booth is by offering an activity that breaks up the monotony of business card exchanges. For instance, sponsors can provide a photo booth, run a contest, host a social media wall, or set up a game or challenge – from trivia to a putting green.

What happens if every booth looks identical?

But if every booth looks identical, it’s uninspiring at best. That results in a low energy vibe, bored exhibitors or sponsors, and less-than-stellar media coverage.

What is white space in design?

Design experts often say that white space is a very effective way to help your graphics and logo really pop. Don’t try to include too many images or feel you have to go crazy with big screens. A simple, clean look with a few striking graphics will be more inviting.

1. Stand Out

The first suggestion is a pretty obvious one: STAND OUT! You are in a room with lots of other companies using their booths to try and win over the same business that you are trying to win. You need to figure out a way to make your booth catch their eye.

2. Prominently Display Your Name and What You Do

This next one should be fairly obvious too, but for some reason it doesn’t seem to be. I have walked by a countless number of booths where the name and type of company represented by the booth were not readily displayed. Why would I come to your booth if I don’t know who you are and what you do? That makes absolutely no sense to me.

3. Give Them a Reason to Approach

Since you are surrounded by other booths, it is your job to give attendees a reason to come over to your booth. Whether it’s signage for giveaways, an area for interactive entertainment, or a different incentive program, you need to show attendees why your booth is a must-see while at the conference.

4. Make it Easily Accessible

Most large booths have an interactive area that allows attendees to enter the booth area to participate in an activity or learn more about the product or the company.

5. Have Something for Attendees to Take Away

Ultimately, you want conference attendees to remember your booth, why it was important, and possibly bring business to your company in the future. There’s just one small problem: each attendee saw so many booths and talked to so many people that it can be hard to remember each one without a takeaway.

Trade Show Booth Design Best Practices

It goes without saying that conferences are important platforms for your business to reach a wider audience. Because many different companies attend these events, it is important for your business to stand out in its own unique way. Conference booths are excellent starting points for making your business stand out from the competition.

Important factors to consider

When designing a conference booth, there are several important factors to consider. It’s always wise to plan for these factors before you start the actual work on the booth itself.

What makes your booth stand out?

Now that you know what you need to consider when designing your booth, you can proceed to begin the actual work. There are several important factors that will make or break your booth. Paying attention to these design elements will ensure that you create an attractive booth to benefit your business goals.

What is an engaging booth experience?

Having an engaging in-person booth experience is one of the best ways to turn an attendee who’s just passing by into a solid, qualified lead. Your booth should clearly show your brand to attendees.

How to be an exhibitor at a conference?

You’re spending a lot of money to be an exhibitor or a sponsor at a conference. Make the most of it by making your company as memorable as possible. Be fun, have a plan, strategically make a lot of noise, and most importantly, be personable and outgoing.

What can I use for a trade show booth?

Fabric is among the most practical materials you can use in your trade show booth. Lightweight, flexible, and durable, it can make set-up and break-down a breeze. Plus, fabric can be used to create complex, elaborate architectural structures that would be dangerous or impossible to engineer with rigid materials.

How to make a Formica booth look bigger?

One of the best ways to make your booth look instantly larger is to draw attention upwards with vertical hangings. Formica Laminate’s little bit of floor space instantly feels three times as big with overhead hangings. But overhead hangings can do a lot more than just make your booth feel bigger.

What are the three things that trade show attendees are constantly on the lookout for?

3. Dynamic Seating. There are three things all savvy trade show attendees are constantly on the lookout for: snacks, giveaways, and a place to sit. Seating that is as attractive as it is comfortable is the ultimate way to lure trade show attendees to your booth.

Is repeating product walls good for trade show booths?

Repeating product walls play off human psychology in a number of ways, all of which can be beneficial to your trade show booth.

Can you use a vintage car in a trade show?

Vintage vehicles are also a versatile trade show booth design option. You can opt to either use the vehicle purely decoratively by simply parking it in your booth, or to use it as a functional space. By renovating the interior, you can transform a vintage vehicle into a dynamic part of your booth.


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