How to design conference booth


Here are five conference booth design tips to share with your sponsors or exhibitors to help them stand out. Conference Booth Tip #1: Keep branding clear, concise, and uncluttered People are drawn to booths that either pique their curiosity or speak directly to something they are interested in.

8 Design Tips for Event Booths, Exhibits and Displays
  1. 1) Make it Interactive.
  2. 3) Don’t Forego Empty and Negative Space.
  3. 4) Ensure Proper Formatting and Resolution for Images.
  4. 5) Keep Your Brand On-point from Top to Bottom.
  5. 6) Try the Element of Surprise.
  6. 7) Understand Graphical “Real Estate”
  7. 8) Use the Right Colors.


What makes a booth stand out at a conference?

Here are five conference booth design tips to share with your sponsors or exhibitors to help them stand out. People are drawn to booths that either pique their curiosity or speak directly to something they are interested in. In other words, trying to be too abstract or quirky can backfire.

How to design your trade show booth design?

A simple way you can design your booth so that you stand out from the other businesses around you is by having a different kind of flooring from the rest. For example, use carpet that will give your trade show booth design an edge over other ones using the regular flooring of the expo.

How can I Make my booth design the best in the room?

Let’s take a look at a few of the ways to make your booth design the best in the room! 1. Stand Out The first suggestion is a pretty obvious one: STAND OUT! You are in a room with lots of other companies using their booths to try and win over the same business that you are trying to win.

How can I promote my booth at a trade fair?

Create your own prizes and deals attendees can spin to win and get everyone who visits your booth to participate. This is a good idea if you have a lot of prizes to give out or if you want to do something interactive with customers rather than just handing them promotional products.


How do you build an effective booth?

Ten Tips for an Effective Trade Show BoothSet Your Trade Show Goals and Identify Your Target. … Make a grand entrance. … Solutions for a small staff. … Let your booth breathe. … Simple designs are the most inviting. … Create the right atmosphere. … Consider your geography. … Engage people with activities.More items…

How do you attract people to your booth at a conference?

7 Ways to Attract Attendees to Your Booth at #ATA2019Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media. … Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge. … Offer Something Unique.

How do I make my stand stand out at a conference?

Techniques that will make your conference stand out1) Have a welcome team. … 2) Goodie bags. … 3) Ensure that everything is well-signposted. … 4) Make your staff easy to spot. … 5) Make a special effort with first time attendees. … 6) Ensure that your wi-fi details are easy to find. … 7) Provide plenty of charging points.More items…

How do you get your booth to stand out at a festival?


How do you attract people to your stall?

15 Clever Ways to Attract More People to Your Exhibition StandPreparation Is Key. … Create an Experience. … Engage Engage Engage. … Be Social. … Have Fun with Snapshots. … Take Advantage of Technology. … Offer Refreshments. … Create the Right Environment.More items…

Home Floor Coating

The final product area was the Rust-Oleum Home floor coating. This is a relatively newer product so we wanted to give it a little more attention. We built cutie 1×2 shelves on site made to fit the product exactly. In this instance having the product visible really helps attendees know what to look for in store.

Work Tables

Last but not least we built two large workbench style tables for demonstrations. They are extremely simple, sturdy and provide counter space for product demonstrations. I will put together plans for these specific workbenches very soon!


I created all the signage for this conference booth at home in New York on my scroll saw prior to the event.

Booth Building On Site

Amy and I flew in to Atlanta two days ahead of the conference and stayed off site. We rented a truck, found a sports complex and built everything we could prior to arriving at the conference.

Tools We Packed

You can travel with almost any tool ( check the FAA website for specifics) that will fit in your luggage with the exception of BATTERIES!! You must carry on the batteries. So we each brought the following:

Why do you need a booth at a tradeshow?

That’s why a booth that provides a relaxing activity or comfortable space to escape and recharge (branded, of course) can be a big draw for exhausted attendees or busy professionals looking for a quiet place to get some work done.

How to attract crowds to a booth?

Another way to attract crowds to a booth is by offering an activity that breaks up the monotony of business card exchanges. For instance, sponsors can provide a photo booth, run a contest, host a social media wall, or set up a game or challenge – from trivia to a putting green.

What happens if every booth looks identical?

But if every booth looks identical, it’s uninspiring at best. That results in a low energy vibe, bored exhibitors or sponsors, and less-than-stellar media coverage.

What is white space in design?

Design experts often say that white space is a very effective way to help your graphics and logo really pop. Don’t try to include too many images or feel you have to go crazy with big screens. A simple, clean look with a few striking graphics will be more inviting.

1. Stand Out

The first suggestion is a pretty obvious one: STAND OUT! You are in a room with lots of other companies using their booths to try and win over the same business that you are trying to win. You need to figure out a way to make your booth catch their eye.

2. Prominently Display Your Name and What You Do

This next one should be fairly obvious too, but for some reason it doesn’t seem to be. I have walked by a countless number of booths where the name and type of company represented by the booth were not readily displayed. Why would I come to your booth if I don’t know who you are and what you do? That makes absolutely no sense to me.

3. Give Them a Reason to Approach

Since you are surrounded by other booths, it is your job to give attendees a reason to come over to your booth. Whether it’s signage for giveaways, an area for interactive entertainment, or a different incentive program, you need to show attendees why your booth is a must-see while at the conference.

4. Make it Easily Accessible

Most large booths have an interactive area that allows attendees to enter the booth area to participate in an activity or learn more about the product or the company.

5. Have Something for Attendees to Take Away

Ultimately, you want conference attendees to remember your booth, why it was important, and possibly bring business to your company in the future. There’s just one small problem: each attendee saw so many booths and talked to so many people that it can be hard to remember each one without a takeaway.

Trade Show Booth Design Best Practices

It goes without saying that conferences are important platforms for your business to reach a wider audience. Because many different companies attend these events, it is important for your business to stand out in its own unique way. Conference booths are excellent starting points for making your business stand out from the competition.

Important factors to consider

When designing a conference booth, there are several important factors to consider. It’s always wise to plan for these factors before you start the actual work on the booth itself.

What makes your booth stand out?

Now that you know what you need to consider when designing your booth, you can proceed to begin the actual work. There are several important factors that will make or break your booth. Paying attention to these design elements will ensure that you create an attractive booth to benefit your business goals.

Trade Show Booth Design Ideas

Do you have a brand that you can tie in with decorations? If you sell food, find food shaped adornments. If you sell clothing include mannequins. If you have a landscaping service, include fake grass in your booth. Chances are, you can find some sort of decoration idea that ties specifically into your brand.

DIY Vendor Display Ideas

Personalize your own custom banners to include in your trade show booth and have a printing company produce it. Customizing a banner is easy, even for those who are unfamiliar with professional design.

Vendor Booth Ideas

Add your logo to whatever you can so that customers walk away remembering it, and thus remembering your brand. If you are customizing some promotional materials for giveaways, such as mousepads or drinkware, include your logo on those, as well.

Virtual Trade Show Booth Ideas

When attending a virtual tradeshow, your product lines should be available online for customers to view. Present your products in an appealing way to generate interest, because customers won’t have the benefit of seeing them in person.

Trade Show Booth Ideas and Gimmicks to Attract Visitors

One of the key factors to getting customers to visit your booth is to get their attention and keep it. How can you do this? By making a great first impression.

Creative Trade Show Booth Ideas

Instead of using the usual decorations like plants and drapes, think of setting up artwork that will make your booth different from all the others. Some more unique centerpieces can be branded with your logo, but you can also use sculptures and accents that relate to your brand.

Fun Trade Show Booth Ideas

When customers leave your booth, give them something to remember your brand other than just a business card. Hand out special promotional items personalized with your logo, mascot, slogan, or a witty saying. Common giveaways for trade shows include magnets and stickers, mouse pads, tote bags, custom coolers, and t-shirts.

What can I use for a trade show booth?

Fabric is among the most practical materials you can use in your trade show booth. Lightweight, flexible, and durable, it can make set-up and break-down a breeze. Plus, fabric can be used to create complex, elaborate architectural structures that would be dangerous or impossible to engineer with rigid materials.

How to make a Formica booth look bigger?

One of the best ways to make your booth look instantly larger is to draw attention upwards with vertical hangings. Formica Laminate’s little bit of floor space instantly feels three times as big with overhead hangings. But overhead hangings can do a lot more than just make your booth feel bigger.

What are the three things that trade show attendees are constantly on the lookout for?

3. Dynamic Seating. There are three things all savvy trade show attendees are constantly on the lookout for: snacks, giveaways, and a place to sit. Seating that is as attractive as it is comfortable is the ultimate way to lure trade show attendees to your booth.

Is repeating product walls good for trade show booths?

Repeating product walls play off human psychology in a number of ways, all of which can be beneficial to your trade show booth.

Can you use a vintage car in a trade show?

Vintage vehicles are also a versatile trade show booth design option. You can opt to either use the vehicle purely decoratively by simply parking it in your booth, or to use it as a functional space. By renovating the interior, you can transform a vintage vehicle into a dynamic part of your booth.

What is an engaging booth experience?

Having an engaging in-person booth experience is one of the best ways to turn an attendee who’s just passing by into a solid, qualified lead. Your booth should clearly show your brand to attendees.

How to be an exhibitor at a conference?

You’re spending a lot of money to be an exhibitor or a sponsor at a conference. Make the most of it by making your company as memorable as possible. Be fun, have a plan, strategically make a lot of noise, and most importantly, be personable and outgoing.


Leave a Comment