If you’ve secured a presenting sponsor for your event, then you’ll want to have them front and center on your website to recognize their large contribution. One way to do this is by creating a combined logo that appears in the header of your website.
Where can I display my sponsor’s logo?
Sponsors can display their logo in the event brochure, on the event app, or signage around the event. Wi-Fi network splash page is another great opportunity not only for branding, but also to link to the sponsor’s website.
What is conference sponsorship and how does it work?
The overall goal of conference sponsorship is to build experience and sell the story of your brand. It’s always a question of where to find event sponsors. Often times, sponsors start out in the field of seeking sponsorship and then go onto sponsoring events as their business grows.
Should you add sponsor recognition to your event website?
However, you can take it a step further by blending sponsor recognition into your site, rather than keeping it secluded on its own page. If your event features different exhibits, break-outs, or anything else that’s customizable, consider customizing the pages on your site to include a sponsor’s logo.
How can social media sponsorships help your event?
By offering a social media display as a sponsorship package, sponsors can control the flow of posts and add their brand’s call outs to a regular circuit. Did you know that 30% of people who watch a livestream will attend that same event the following year?
How do you show sponsors on a website?
The obvious – logo placement The most obvious choice for recognizing sponsors on your website is to include their corporate logo on your event page, or a dedicated “sponsor thank you” page. While this might seem like a no-brainer, it’s actually a little more tedious than most people think and not all that effective.
How do you show sponsorships?
7 Ideas for How to Display Sponsors at an EventOptimize Your Event App Content. … Create Sponsored Wi-Fi Network Names & Passwords. … Promote Sponsors Across All Venue Screens. … Encourage Sponsorship Beyond the Usual. … Offer Sponsored Charging Stations. … Provide Sponsored Photo Opportunities. … Create an Event Game.
How do you mention sponsors in an event?
Place the sponsor’s name or logo on event promotional banners and flyers. Mention the sponsor’s company in your blog posts, email newsletters, and social media posts.
How do you announce sponsors?
sponsors. Consider a photo with key staff members from your sponsor’s company, or a video interview. If they provide a branded banner or sign, you could use it for a backdrop. If you’re hosting a live event, take pictures of participants in front of it and post them on your Facebook page or with your event photos.
How do you thank sponsors for a website?
Thanking a sponsor should be done through neutral nonendorsements such as just printing a sponsor’s logo, mentioning the sponsor’s name only, or linking online to the home page of the sponsor’s main website.
Where do sponsors go on logos?
Prioritize your presenting sponsor If you’ve secured a presenting sponsor for your event, then you’ll want to have them front and center on your website to recognize their large contribution. One way to do this is by creating a combined logo that appears in the header of your website.
What are the 4 types of sponsorship?
Four Kinds of SponsorshipsFinancial Sponsors. Most discussions of sponsorships focus on financial sponsors. … Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event. … In-Kind Sponsors. … Promotional Partnerships.
What do you say in a sponsorship plaque?
Sponsor Plaque WordingVerify Spelling. Few things could be worse than creating an award that is misspelled or doesn’t properly represent your sponsor. … Give A Title. Was your sponsor sharing money or services to a specific event or cause? … Express Gratitude. … Date or Location.
What is an example of sponsorship?
Coca-Cola and the Olympic Games Coca-Cola has been a sponsor of the Olympics since way back in 1928. But its most recent successful collaboration was on the #ThatsGold campaign during the 2016 Rio Olympic Games.
How do sponsorships work?
A sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. In exchange for supporting the nonprofit, the company gets their name and logo on things like: Banners. T-shirts or wearable swag.
How do you answer why should we sponsor you?
For example, if you provide recreational programs for at-risk children, say a few words about why your program is necessary in the community, describe the specific services you provide and explain the resulting positive impact you have on the lives of the children you serve.
How do sponsorships work in sports?
Sponsorship occurs at all levels of sport. School teams may have sponsored kit while elite athletes may be paid large sums of money to wear certain sportswear or use branded equipment. Sponsorship can be financial or in-kind payments. Sponsorship means both parties receive benefits from the agreement.
Why is it important to remember your sponsors?
These two words are important to remember because you will want your event and your sponsors to stand out and make a lasting impact on your attendees by creating unique and personal experiences. For your current sponsors, come back with ideas on how they can add to the experience of the event.
What is sponsor park?
SponsorPark is another resource for future sponsorship. Through SponsorPark, sponsors are able to search by specific interests (category, location, and price range) and then review their matches. Similar to SponsorMyEvent, you would post a profile for your event in hopes to attract future sponsorship.
What is platinum sponsorship?
Then a level down from premiere is platinum. Platinum sponsors are returning sponsors that put forth a lot of time and money.
Why do companies combine sponsorships?
Many companies combine sponsorship when they have creative ideas that are out of their realm or they are not willing to buy-in alone. This is something you could offer to first-time sponsors so that they can get a feel for your event and hopefully be a returning sponsor. Lastly, invite future sponsors to your event.
Why is it important to continue to aggressively push sponsorship?
In reality, it’s important to continue to aggressively push sponsorship because many times they see the email but don’t think anything of it. If you hold conference sponsorship meetings and present the value of their sponsorship many of the companies will begin to see why you were so interested in the first place.
Is sponsorship good for your brand?
Securing sponsorship is not only good for your brand, but the future success of the sponsor and it benefits your attendees. In the early stages of finding sponsors, it’s a good idea to create S.M.A.R.T. goals and think about the purpose of the event and the values of your company.
Can sponsors see upcoming events?
From there, the sponsors are able to view upcoming events that are needing sponsorship. Event planners are asked to create a profile for their event which is viewed by possible sponsors. If a sponsor finds an event they wish to join, they can contact the event planner and make secure payments through the website.
What Event Sponsorships Are
Let’s start with the basics: what is event sponsorship? An event sponsor is a company that supports an event, usually by providing funds, in exchange for something valuable. Oftentimes this “something valuable” comes in the form of increased brand exposure, access to attendee data, speaking opportunities at the event, or discounted event tickets.
Why Event Sponsorships Are Valuable
We now know the “what” when it comes to event sponsorship. But what about the “why”? Why should you spend time and resources researching, contacting, and securing event sponsors? Is it really necessary?
How To Improve Your Event With Event Sponsorships
It’s time to get practical. How do you find potential event sponsors, convince them to partner with you, and create valuable sponsorship packages?
How To Find Event Sponsors
Finding event sponsors isn’t as challenging as it seems. To secure event sponsorships, you first have to find the right companies to partner with. We have three tips for you in this regard:
Pitching Event Sponsors
Now that you’ve created a list of potential event sponsors, it’s time to pitch them. Whether you’re emailing potential event sponsors or calling them on the phone doesn’t matter. These three tips are still essential to your success:
Tips for Better Event Sponsorship Packages
To really kick your event sponsorship efforts into high gear, you need to offer different sponsorship packages. As more events become virtual and hybrid, these packages will need to be even more impressive because it’s harder for your potential sponsors to visualize your event and the value they’d get out of it.
Great Event Sponsorship Package Examples
We’ve given you tips on how to create better event sponsorship packages. Now let’s look at a few examples of event sponsor promotion from brands who have taken these tips and used them well. Get ready to be inspired.
What is VR and AR?
Virtual reality (VR) and augmented reality (AR) allows sponsors to interact with attendees in ways they couldn’t otherwise. Help people experience the new product with AR or VR, like commercial van manufacturer FCA. FCA used augmented reality to show off a new line of vans and all the different color schemes with only one van physically present. It was an efficient use of space — and budget.
What is social media display?
A social media display highlights posts and photos that are tagged with your event’s hashtag on social networks like Instagram and Twitter. By offering a social media display as a sponsorship package, sponsors can control the flow of posts and add their brand’s call outs to a regular circuit.
How to stand out in a sea of sponsorships?
But to stand out in a sea of sponsorship ideas, you need to think beyond brand awareness and create worthwhile opportunities that help sponsors achieve their goals. Before you get to work putting your sponsorship ideas in motion, keep in mind three important factors. First, why people attend your event and the problems they’re experiencing.
What is a social photo booth?
Similar to an old-fashioned photo booth, social photo booths allow attendees to take selfies, but they also allow users to create looping videos and GIFs and post them directly online. When photos are paired with your event hashtag, it can be some of the most potent social content your attendees can share at your event.
Why do you need an app for an event?
No matter the size of your event, an event app is a must for providing a personalized experience for your attendees. Tech-savvy attendees expect them and sponsors love to provide them because of the granular data they yield on what’s most interesting to your audience.
