What are the best event metrics to track?
Event Metric #1) Event Attendance Track how many people attended your event. This data, when combined with other metrics, like check-ins, follow-ups, sales, and others mentioned on this list, gives you a nice picture of how successful your event was. Event attendance tracking also helps you determine your event’s return on investment (ROI).
How do you measure event success?
When evaluating your event success metrics, context is important. If possible, compare your numbers year-over-year to previous events, and identify areas in your event experience where you’ve succeeded, and areas where you can improve. Every event is unique, so remember that every event should have it’s own key metrics.
Do you inspect your meeting metrics?
Quality expert W. Edwards Deming said, “You can expect what you inspect.” We need to inspect our meeting metrics as they happen (and rate them afterwards-see more on this on the book) to figure out hard, quantitative data about them.
What are availablescholar metrics?
Scholar Metrics are currently based on our index as it was in July 2021 . Available Metrics The h-index of a publication is the largest number h such that at least h articles in that publication were cited at least h times each. For example, a publication with five articles cited by, respectively, 17, 9, 6, 3, and 2, has the h-index of 3.
What are the metrics to rank a conference?
Conference rankings are determined by a mix of indicators, including citation rates, paper submission and acceptance rates, and the visibility and research track record of the key people hosting the conference and managing its technical program.
How do you measure a conference?
TOP TIPS IN MEASURING CONFERENCE SUCCESS:Define clear goals for your conference. If your goal is registrations sold and revenue generated, then measure that success. … Define the mechanisms to measure. Define if you will use paper surveys, apps or online surveys to measure the success. … Evaluate the data.
How do you measure the success of a conference?
7 Indicators to Measure the Success of Your EventThe Number of Tickets Sold and Check-Ins. … Post-Event Surveys. … Social Media Engagement. … Revenue Generated. … Sponsors Satisfaction Surveys. … Post-event Sales. … Volunteer Management.
What is a good H5-index for a conference?
Engineering & Computer SciencePublicationh5-index1.IEEE/CVF Conference on Computer Vision and Pattern Recognition3892.Advanced Materials3123.International Conference on Learning Representations2864.Neural Information Processing Systems27816 more rows
How do you measure event performance?
How to Measure the Success of an EventKey Performance Indicators.Mixed Methods.Post Event Surveys.Monitor Social Media Activity.Sales Numbers/Attendance.Measure Revenue vs Overhead cost.Incorporate an Event App.Sponsor Recognition.More items…•
How do you measure a successful webinar?
Some of the most commonly used metrics to measure the success of a webinar are lead generation, drop-off rate, viewing time, the number of high-quality leads, engagement across the webinar, ROI, and customer satisfaction.
What are the key metrics used to measure success?
Here’s a list of common metrics used for measuring success across a variety of business platforms:Break-even point. … Net income ratio. … Monthly recurring revenue. … Leads, conversion and bounce rate. … ROI and ROAS. … Customers. … Employee satisfaction.
What are key performance indicators?
What is a KPI? KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.
What is an event KPI?
Event KPIs (key performance indicators) are the best way to track and measure your event’s success. In this article, we’ll walk you through 23 KPIs and how you can apply them to your event.
How do I find my conference h-index?
Step 1: List all your published articles in a table.Step 2: For each article gather the number it has been cited.Step 3: Rank the papers by the number of times they have been cited.Step 4: The h-index can now be inferred by finding the entry at which the rank in the list is greater than the number of citations.
Do conferences have h-index?
There are multiple rankings for Conferences: H5-index: H5-index is the h-index for articles published in the last 5 complete years. It is the largest number h such that h articles published in 2010-2014 have at least h citations each.
What is a good i10-Index for a professor?
What is considered to be a good i-10 index? Similar to the h-index, if the author/researcher has an i-10 index of 25 or more, it is considered an excellent research profile.
How do you calculate ROI for a conference?
To calculate event ROI, all you have to do is subtract the total cost of your conference or event from the total revenue generated from sales then divide it by the total cost of the event. After this, you’ll notice the number is shown as a percentage.
How much meeting space do I need?
Six square feet per person is a good rule of thumb for a standing crowd. If you are planning a cocktail hour for 100 people who will all be standing, you will multiply 100 by 6 to determine you need a venue with 600 square feet of available and workable space for the event.
Email open rates and click-through rates
Every event starts with basic marketing — and email is an essential channel. Take a look at your open rates and click-through rates, compare with industry averages, and put together a plan with subject lines, A/B tests and whatever other tactics you need to boost these numbers.
Social media mentions and engagement
Chances are, your social channels are integral to your overall marketing strategy. Are you maximizing your social presence? A social data or monitoring tool can help keep track of your mentions and engagement numbers, so you can adjust your social strategy and hit your goals.
Revenue by promo code
Discounts and promo codes are common for a reason — they work. Keep a list of your promo codes and their performance and you’ll create informed, optimized promotions.
What is a post event survey?
Post-event surveys help you track your event and brand’s sentiment — how attendees actually feel about your event and your company. Sentiment should not be overlooked, even if it doesn’t neatly convert into a monetary value.
What does it mean to track user engagements?
You can track user engagements to determine which attendees were the most active during your event.
Why is a conference important?
The receptive nature of all participants is an excellent means to understand the efficacy of existing marketing campaigns as well as a product appeal.
What are some examples of how technology has forever modified the conference landscape?
Webinars are one example of how technology has forever modified the conference landscape. Secondly, being “better” is hardly sufficient in such a competitive environment. While there is nothing wrong with raising the proverbial bar, conferences need to be different and memorable.
Why is it important to identify KPIs?
By identifying KPIs and similar influences, it is much easier to appreciate what may need attention and the best practices that should be maintained for future events. This strategy can be broken down into a handful of crucial steps.
Is it better to meet a few dozen people each day?
It is much better to meet a few dozen people each day and interact with them on a one-on-one basis. There are several advantages to such an organic tactic. These include: The ability of the guest to provide the marketer with personalised insight in regards to their impression of the conference.
Is ROI measured before or during an event?
It would be erroneous to believe that the ROI of an event should only be measured before and during the event itself. On the contrary, post-event evaluation is a powerful tool that must never be ignored. There are several benefits when this approach is embraced. Executives and PCOs can communicate with hands-on staff and other stakeholders to determine which practices worked the best and which areas might need to be refined. Of course, some factors tend to be ubiquitous within nearly all events. Examples here can include:
Can you count decisions?
Literally, count the decisions. Decisions are like action items in that they vary in scope and importance—but that doesn’t mean you can’t count them. If you wish, apply a scale to them (see our post on ROTI for a sample quality scale going from zero to four) and use that scale as a multiplier.
Can you collect data in a spreadsheet?
Most meeting productivity systems will automate much or all of this data collection for you; if you have access to one of those , that’s the easiest way to get detailed records you can analyze later. Alternatively, you can collect data in a spreadsheet.
1. Attendee Engagement
People enjoy the content that keeps them gripped to their seats. The same holds true for an event you are organizing. With virtual events becoming the norm, keeping your attendees engaged is more important now than ever. You can do that through various ways –
2. Sponsorship ROI
A successful event usually has a good sponsorship ROI. What is it that your sponsors gain out of investing in your event? Tracking the return your event sponsors get is one of the key contributing metrics to measure event performance. It is also one of the top metrics that 40% of event professionals find it hard to track .
3. Session Content and Quality
Whether you’re holding a conference or a festival, the quality of your sessions is of tremendous importance. Finding attendees trailing off into daydreams or stuck to their phones is every event professional’s nightmare; this is more likely to happen during virtual events.
4. Speaker Popularity
The speaker for your sessions work as a representative for your company to the attendees. The knowledge, experience, and rhythm the speaker brings to the table is what attendees seek. Your speaker’s popularity and influence can get your attendees to react positively to your event.
5. Session Engagement
Ask yourself the question – did the event promote meaningful discourse?
To Sum It Up
A majority of event attendees claim to view a company, brand or product being promoted in a positive light after the event. A well-planned and well-executed event can have a significant impact on your defined goals for the event.
Plan Ahead With Sched
Event management might sound like a taxing process, but it doesn’t have to be. With Sched, you can automate admin tasks and create, publish and host your virtual, hybrid and in-person events, with ease!
What is Google Scholar metrics?
Google Scholar Metrics provide an easy way for authors to quickly gauge the visibility and influence of recent articles in scholarly publications. Scholar Metrics summarize recent citations to many publications, to help authors as they consider where to publish their new research.
How to browse publications in a broad area of research?
To browse publications in a broad area of research, select one of the areas in the left column. For example: Engineering & Computer Science or Health & Medical Sciences . To explore specific research areas, select one of the broad areas, click on the “Subcategories” link and then select one of the options.
Does Scholar Metrics cover citations?
However, they don’t currently cover a large number of articles from smaller publications. Inclusion and Corrections.
Are ticket prices deterring some attendees from coming to your conference? Could you be charging more? When people register in relation to ticket price spikes will reveal how much room you have in prices. More importantly, it will help you generate extra revenue if you can logistically raise prices without deterring attendees from coming to the conference.
Some tickets may be for the full abstracts conference whereas others may grant attendees access to just one day of the event. You should measure how many of each type of ticket you sell to see where the values lies and, if particular speakers or events are drawing a more significant crowd than others.
Do a lot of attendees come on your website only to leave without buying a ticket? Do you have high click-through rates on emails and social media but don’t have conversions to show for it? Measuring conversions is a simple way to measure how effective your emails, social media posts, and other platforms are at not just generating interest, but results. If you find that certain conten…
What benefits have your sponsors gained as part of your event? Knowing the hard numbers is not only beneficial for your sponsors this year, but will help you secure sponsorships in years to come as well. Some metrics to measure include sponsor page views, likes, and actions taken. This will help sponsors better understand what their investment was worth moving forward and the kind …
Event Session Engagement
Tracking session views, likes, and other metrics where attendees can express their preference for conference events before the conference itself will help you adjust the event to suit these desires. More importantly, it will offer specific guidance in upcoming years. Moreover, checking these statistics will help you better organize your physical event. This includes factors such as the am…
Social Media Impressions
You market your event on countless social media networks – Facebook, Twitter, and LinkedIn, to name a few. By tracking your event’s popularity on each of these platforms and understanding which are generating the most interest in your conference, you can focus more attention on what’s working and secure even better results.
Metrics Are The Key to Learn What Works After (and Even Before) Your Event
Metrics are a great resource when you want to figure out what worked, attract sponsors, and otherwise build your conference to continue delivering results from year-to-year. The 8 metrics above are a great place to start in your efforts to do so.