10 Proven Tactics to Generate Leads From Conferences
- Choose Strategically. Attending a conference is not a cheap affair. You need to budget for hotel reservations, flight…
- Set Clear Goals. The goal of attending a conference can vary from company to company. For some companies, the…
- Estimate the ROI (Return on Investment). Conferences are not easy to organize…
- 01 1. Identify Who’s Going to the Event.
- 02 2. Prioritize Pre-Event Outreach.
- 03 3. Launch a Multi-Touch Campaign.
- 04 4. Motivate Attendees to Visit Your Booth or Book a Meeting.
- 05 5. Enrich Your Post-Show Leads.
- 06 6. Launch a Follow-Up Campaign.
- 07 Final Thoughts on Trade Show Lead & Event Generation.
Do you have a lead generation plan for a trade show?
Whether the trade show is B2B or B2C, small or large, it’s important to set business goals and map out a lead generation plan prior to attending the show. How will you define success? Is by increased sales? Sales leads? Employee recruitment? Product feedback? Investment?
How do you reward leads at a trade fair?
You can reward leads who give you their email with swag, which we talked about earlier. Have them leave their business card, fill out an info card, or enter their information on an iPad or computer at your booth – however you do it, keep it simple for everyone.
How can I maximize my impact at a trade show?
A really valuable way to maximize your impact at a trade show is to find a speaking opportunity. Most trade shows are either attached to a conference or the trade show itself hosts workshops sessions, and panels with various speakers.
How do I get more leads for my Booth?
Try to collect the emails of qualified leads so you can follow up later. You can reward leads who give you their email with swag, which we talked about earlier. Have them leave their business card, fill out an info card, or enter their information on an iPad or computer at your booth – however you do it, keep it simple for everyone.
How can I generate leads quickly?
Here are five foolproof ways to generate leads for your business:Facebook Ads. Facebook ads are one of the best ways to drive leads. … Personalized email marketing. … Discounts and coupons. … High-value content. … Referral Partnerships.
How do you generate leads from a virtual conference?
Here is an overview of how going virtual with your event can increase b2b lead generation.Generate Massive Reach. … Shorten the Sales Cycle. … Double as a Marketing Channel & E-commerce Platform. … Deliver Information through Interactive Content. … Enable Data-Driven Tracking To Increase B2B Lead Generation.More items…•
What are the sources to generate leads?
14 sources to find new leadsOrganic search traffic. … Guest posts. … Trade shows and other in-person events. … Affiliate marketing. … Social media platforms. … Paid social media ads. … Direct marketing. … Traditional marketing.More items…
How do you generate leads step by step?
The 7 Steps of Lead Generation1) Research Your Target Market. … 2) Create Engaging Content. … 3) Promote Content Across Your Business Channels. … 4) Nurture Existing Leads. … 5) Score Leads. … 6) Pass Leads to Your Sales Team. … 7) Evaluate Your Lead Generation Process.
What is virtual lead generation?
A lead generation virtual assistant assures that you’ll get a continuous stream of leads that your sales agents can reach out to. They also filter consumer and business prospects via outbound telemarketing, and help streamline your company’s sales processes.
How do I start a virtual conference?
How to Plan and Execute A Virtual ConferenceSet the vision.Conduct speaker outreach.Create assets.Promote.Launch.Analyze.
What are the six major job lead sources?
These are some of the many possible lead sources in business:Search engines. Leads who find your company through search results could be valuable, especially ones who click through to your page. … Links from other websites. … Listing websites. … Cold calls. … Direct mail. … Traditional advertisements. … Events. … Referrals.More items…
What is B2B lead generation?
B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams.
How can I generate leads for free?
Send effective emails. Email is arguably the most popular channel for lead generation, and for good reason. … Track your website visitors. … Leverage social media. … Improve your Aesthetic. … Optimize your blog content. … Utilize guest posts. … Partner with an influencer. … Increase customer referrals.More items…•
How do small business generate leads?
Lead Generation Ideas for Small BusinessDo basic local SEO. Claim your free Google My Business directory listing and optimize it. … Publish a blog. … Guest post on relevant websites. … Get active on social media. … Run paid search ads. … Run social media ads. … Run native advertising. … Build a referral network.More items…•
Which tool creates best quality leads?
Next, let’s review the top 25 lead generation tools in 2021.LeadPages. Having a way to capture leads on your website is easier with tools like LeadPages. … OptinMonster. … Hello Bar. … LinkedIn Sales Navigator. … Qualaroo. … Everwebinar. … HubSpot. … Drift.More items…
How do you generate leads for sales?
Identify Your Target Audience. The first step of lead generation is identifying your target audience. … Pick Your Promotional Methods Wisely. … Create a Sales Funnel. … Use an Email Newsletter to Build Relationships. … Leverage Social Media to Connect and Engage.
What is a way to do lead generation answer?
How to generate leadsConduct research to pick your target audience. … Choose the appropriate promotional channels. … Establish a plan to collect data from leads. … Use your promotional channels to produce relationships and create new leads.
1. Pick the Right Conference
This might seem like an obvious point, but not all conferences are the same. Before you start planning your on-the-ground strategy for generating leads, you need to choose the right event.
2. Reserve Your Space
Once you’ve identified the perfect event, your next decision is to choose the ideal spot from which to showcase your brand and product.
3. Set Measurable Goals
I’ve already pointed out how expensive it can be to attend conferences. You may have to pay for travel, accommodation, and food for your sales team, on top of the fees for exhibiting.
4. Create Supporting Content
Even if you have the world’s greatest sales team, they’ll likely need some help in the form of content. That content will serve two main purposes:
5. Design Your Stand
If you don’t have an impactful booth, it will be much harder for you to generate leads from a conference.
6. Fill Your Schedule in Advance
As I mentioned earlier, booking meetings ahead of the conference is key.
7. Perfect Your Pitch
Chances are, your sales reps have multiple pitches they can employ, depending on the audience they are speaking to and the pain points they are attempting to resolve.
1. Choose Strategically
Attending a conference is not a cheap affair. You need to budget for hotel reservations, flight tickets, meals, transportation and other associated costs. It is thus imperative that you make the most of your time at the conference.
2. Set Clear Goals
The goal of attending a conference can vary from company to company. For some companies, the yardstick of success could be to network and create thought leadership among other ecosystem players. For others, it may be all about creating more sales opportunities or generating more direct leads.
3. Estimate the ROI (Return on Investment)
Conferences are not easy to organize or attend. It requires time, effort and money. Justifying the ROI on events has always been a challenge for businesses. In the absence of clearly defined KRAs or KPIs, it can be especially hard to measure ROI.
4. Do Not Overlook Additional and Hidden Costs
Apart from your travel, lodging and food, there are going to be additional costs involved in attending a business event or conference.
5. Leverage Technology for Maximum Impact
This is essentially what we mean by planning your expenses well and avoiding additional costs effectively.
6. Featured Magazines and Journals
Many popular magazines and journals offer advertising opportunities ahead of events. These are great resources for branding and PR.
7. Social Media Marketing
Statistics show, around 800 million people use social media every day for work.
How to maximize your impact at a trade show?
Seek out a speaking opportunity. A really valuable way to maximize your impact at a trade show is to find a speaking opportunity. Most trade shows are either attached to a conference or the trade show itself hosts workshops sessions, and panels with various speakers.
Who is Kyle Proposify?
Co-founder and CEO of Proposify. Author of the book Free Trials & Tribulations. Outside of work, Kyle loves playing with his wife and 3 sons, picking away at his Telecaster, and attempting to surf. Connect with me on LinkedIn.
What is the secondary goal of a trade show?
A secondary goal might be to meet potential new partners for integrations and investment, depending on the trade show. Whatever your goals are, it’s critical to figure out how you will measure the success of the trade show so you can decide whether it was worth your investment and worth repeating next year. 3.
Is it cheap to exhibit at trade shows?
Exhibiting at trade shows is generally not a cheap exercise – there are exhibitor fees; the cost to have a display booth designed; swag; flights, hotels, and meals for you and any team members attending; and the cost of your time to be there.
Do trade shows have a certain percentage of attendees?
It is a fact of trade show life that there will always be a certain percentage of attendees who are only out for the free giveaways and not really interested in doing business.
How to Prepare for a Trade Show
First of all, planning a successful trade show requires you to be super organized, creative and resilient.
How to Properly Execute at the Trade Show
Now that you’ve completed all your pre-show planning, it’s time to execute at the show.
Here are a few things to do…
How to Follow-Up on Leads After a Trade Show
The first and most crucial step to take after a successful trade show is to organize your leads so you can get in touch with them immediately.
Organize your leads (if you can) based on – hot, warm , and cold – in order to prioritize them.
More Tips on How to Generate Leads from Trade Shows
Trade shows take up a lot of time and money. For this reason, you must be very strategic about the trade shows you choose to exhibit at.
Do your research and make sure you will gain significant exposure to your ideal clients .