How to get attendees to a conference


How to Get Conference Attendees to Show Up (And Show up On Time)

  • Advertise & Incentivize. If you’re offering a webinar or other interactive presentation or call to a wider, open…
  • Send detailed information. Make all of the important information about your conference call or webinar available upfront…
  • Prepare and provide an agenda. Make up an agenda for your call or…

In order to continue attracting people to large virtual events throughout the year, we’ve come up with some tips to help attract attendees:
  1. Offer Tiered Pricing. …
  2. Use Social Media. …
  3. Highlight What They’re Missing. …
  4. Change Up the Schedule. …
  5. Hold On to Some In-Person Fun. …
  6. Make Your Event Engaging.
Jul 14, 2020


When you go to a conference what do you want to accomplish?

When you go to a conference, know what you want to accomplish before you hit the conference floor Tweet this! After you’ve determined that an event is a good fit, it’s important to figure out your goals for the event in advance. Knowing what you want to get out of an event will help you figure out what to prioritize.

Should you attend a networking conference or event?

Don’t worry. You’re not alone. And it’s good you’re giving this thought and doing your research. A recent study done by the International Association of Exhibitions and Events (IAEE) showed that 76% of almost 9,000 participants said networking was a top driver when deciding whether or not to attend a conference or event.

How to get more people to attend your event?

Take a notepad and pay attention – the following ideas might come in handy if you want to know how to get more people to attend your event. 1) Ask them what they want beforehand.

How can I Help my attendees make more meaningful connections?

In order to help your attendees really form concrete connections with relevant industry professionals, there needs to be an element of strategy and structure when it comes to conference networking. Here’s how to help your attendees make more meaningful connections. Use technology to enhance your networking events.


How do you attract delegates to a conference?

How to Attract Top Conference DelegatesMake it INFORMATIVE. Include key topics, main speakers and interesting locations. … Make it VISIBLE. … Get the TIMING right. … Make it go VIRAL on Social Media. … Connect with your INSTITUTION and other activities.

How would you encourage people to join an event?

9 Ways to Promote Your Event & Get People to ComeList your event on event discovery sites. … Network at similar events. … Create content marketing that provides valuable information. … Use professional/good images. … Use social media to tell stories. … Start a YouTube channel. … Do a ticket giveaway via social media.More items…

How do you attract people to attend a seminar?

Create a Strong Agenda Leave plenty of time for breaks and meals, and organize the day around the big events that you want everyone to attend. If you will have multiple workshops or panel discussions at once, space out events headed by your main speakers so everyone has a chance to hear them.

How do you promote a conference?

Top 4 Ways to Promote Your ConferenceUse Social Media. Promoting your conference using social media is a no-brainer. … Start Early. Start planning and promoting your conference as early as you can. … Blog. Blogging is a great way to keep people updated on your conference. … Leverage Your Sponsors.

How do you attract participants?

8 Ways To Attract Attendees to Your EventSocial Media Communities. Getting people involved and talking about your event during all stages of your event is a good thing. … YouTube. … Virtual Tickets/Webcasts. … Complimentary Access. … Mobile Ready. … Personalised Emails. … Charity. … Social Media Walls.

How do you increase attendance at an event?

6 Strategies You Can Use Today to Increase Event AttendanceDiscover the Value of Video.Leverage Event Technology.Connect Your Speakers with Your Attendees.Offer Different Types of Sessions.Keep Attendees on Their Toes.Promote Your Event Effectively.Make the Most Out of Your Membership Events.

1. Tell a Story Through Your Content

You can tell a story in a few different ways. You can invite a noteworthy speaker and arrange a series of events around their life story. You can base your events around the host city, creating panels with local entrepreneurs.

3. Invite Your Conference Attendees Early

You can invite more attendees if you shift your invitation schedule up. Try sending out your first invites at least a few months before your conference. You can ask your guests to bring their friends and share your conference advertising.

4. Select a Great Location

You need to select a venue that accommodates all of your guests. Yet the venue should not be too big. Conference rooms should be accessible and the space itself should be exciting to look at.

5. Break People Into Small Groups

Take every opportunity you can to divide your attendees into groups. This gives them a chance to converse with each other and make friends. During speeches, your speakers can run games that require small groups.

6. Host a Follow-up

Learning how to host a conference means learning how to host a follow-up. You should give your guests something to do with the knowledge they learned in your conference. You can invite them to online seminars or in-person parties.

Attract Throngs of Conference Attendees

You can get conference attendees through your door. The key is to make conference content that is consistent and clear. Base everything around a story and host panels that inform your audience.

50 simple tips to help you get more attendees

So you’re organising an event and are wondering how to get more attendees? We hear you, sometimes promotional t-shirts aren’t enough! We know all about the long nights and the endless “What if nobody shows ups?” Worry not, we’re here to help.

50 Pocket actionable tips that will help you get more people to attend your event

1) Ask them what they want beforehand. Do some research, go to online forums, send surveys via email. Research what your target actually wants.

1. Have an emcee that keeps the audience engaged

When it comes to customer engagement event ideas, one of the most important things you can do is ensure that your emcee, or master of ceremony, can not just keep your audience plugged in, but also motivated and wanting more.

2. Feature a well-liked guest speaker

Conferences big and small, in person as well as those online, share one similar goal: to max out their audience. After all, hosting a conference or event isn’t cheap, and can take months and months of preparation.

3. Close your event with a live band or DJ

Audience engagement activities are vital in ensuring everyone gets the most out of your conference. Depending on your company, service, or reason for your annual conference, you may have different trainings, content or products you want to debut—which is great! Just don’t forget to let your audience cut loose and have fun.

4. Gift swag bags for your audience and special guests

Never underestimate the power of amazing swag! SWAG is the brilliant acronym for Stuff We All Get and comes in many forms. From inexpensive takeaways like customized stickers, buttons, and snacks to coveted branded gear like name-branded tumblers, jackets, hoodies, bags and more.

5. Door prizes, drawings, and cool grand prizes

There’s something to be said for having a captive audience, and while you can’t keep attendees from arriving late, stepping out early, and leaving mid session for a bathroom or food break, you can help curb the distractions with fun giveaways.

6. Help your attendees network and have fun

One of the best ways to get people engaged with your product or service is by letting them network with others. Since they are attending your annual conference, either in person or virtually, they are more than likely already invested in what your company offers in some form.

7. Have a Marketplace at your event

Having a marketplace that features product training or additional information on the services you offer is a great way for attendees to take in information at their pace. This is a great hands-on approach that allows them to ask questions, see demonstrations, and more. Plus, it’s also a way to recognize any vendors and partners that you work with.

Attendee-to-Attendee Chat Apps

A fairly straight forward solution is to implement an event-wide app that helps attendees connect, and find one another.

Break-out Session Areas

A more traditional and familiar method of facilitating networking at your next conference/expo, is the use of break-out-sessions as a part of the event scheduling.

Connect Attendees on Social Media

A fairly new but not widely method of encouraging networking at large events is the use of social media to create pages or communities so that attendees can have public discussions online before, during and after the event to help foster prearranged meetups or post event meetings.

Host a Post-Event Happy Hour

Hosting an event after a major conference or expo is a great way to siphon all your most engaged attendees to show up for drinks, let loose, and talk it all out.

Back to you

Attendees are always seeking contacts. They may not say it abruptly, but it’s what a professional or industry conference is all about. We go there to empty our name cards out of our pockets, and to fill them with others’.

Bring in new speakers with an open call

According to our report, 27% of associations use an “invite only” speaker selection process, as opposed to open calls. Holding an open call for papers doesn’t just help you find new and up-and-coming speakers, it can also help your members stay engaged and active in your association by giving them the chance to play a role in your conference.

Provide fresh content and messages

No one wants to return to a conference that covers the same material as the previous year. Industries are always changing, and to stay relevant, your conference content should keep pace with those changes, as well. Choose timely topics that have groundbreaking research or are in the news.

Offer new ways of delivering your conference content

Changes in technology mean that content formats are always shifting. Association professionals see this shift in the changing preferences of their attendees. What worked in the past is not guaranteed to be the best option in the future.

Change up the way you run your sessions

Conferences provide attendees with a lot of information. Sitting and listening can be tiresome. Keep your conference fresh by offering a variety of session formats, such as workshops and roundtables.

What are the benefits of attending a conference?

Benefits of attending conferences. There are a lot of potential benefits of attending conferences that go beyond the simple “network and learn from speakers.”. Of course those are important, but there are other benefits that people don’t always consider. For example: Social media content from the conference.

What is the point of a conference?

The point of a conference isn’t just to meet people—it’s to network with people. If you go to a conference with a networking goal in mind, you need to make sure that you stay in touch with people after the conference. Your level of follow up depends on the kind of relationship you want to have with someone.

What is one great connection?

One great connection can lead to new job opportunities, partnerships, and content creation. One new idea, if it’s the right one, can change the way you approach all of your work. One great connection can lead to new job opportunities, partnerships, and content creation. Conferences and networking matter. Tweet this!

How to Get More Attendees to Your Paid Event

The clock is ticking. Your event is just around the corner, maybe even tomorrow, but not a single person has bought the ticket. You’ve spent a fortune on speakers, venue, equipment, catering, what have you, but a disaster seems imminent.

Research Your Market and Audience

Do your research before you even so much as think about organizing an event. You can do it in the following ways:

Create a Strong Online Presence

Once you know who your potential attendees are, you can move on to the next step – the leads generation. To get the most leads, you need to build a strong online presence across multiple channels.

Reach out to Sponsors, Influencers and Previous Attendees

Sponsors can help you decrease the cost of your event and provide more value to your audience by sharing a relevant proposition. The key word here is relevant.

1. Social Media Communities

Getting people involved and talking about your event during all stages of your event is a good thing. It creates interest, awareness and sparks discussions. So where do you begin?

2. YouTube

Another popular media platform – YouTube. Generate interest within potential attendees through YouTube video campaigns. Get them sharing these videos to get the message out. Some ideas for consideration would be:

4. Complimentary Access

Give complimentary access to attendees that may have opted out of your event due to prices. You won’t get any sales, but this approach helps increase the number of potential attendees for future events. Let people experience your event – a taste of what they might have been missing out.

5. Mobile Ready

These days, almost everyone has a smartphone. Figures from eMarketer estimate 2 billion consumers worldwide to get smartphones by 2016. With everyone viewing content on the go from smartphones, not being mobile ready would be unwise. Optimise your event websites for mobile platforms.

6. Personalised Emails

Sending generic e-mails to a wide list of potential attendees could get your event on their radars. It might not be enough for them to say yes though. We as people prefer e-mails catered to us – to show that the sender knows and cares enough to find out about us.

7. Charity

Go green. Contribute to charities. Give attendees the chance to be a part of something bigger. When people know of your commitment to society, it will be good for you because they know you have the future of the world in mind. They know that if they participated in your event, they might be doing something good for society in return.

8. Social Media Walls

Leverage on the communities you have built for your event by using social media walls onsite. This keeps the momentum of your social media campaigns. You could:

How to improve conference networking?

To improve conference networking, be intentional with your networking event objective. Effective conference networking is more than just fancy technology and tools. Defining a networking event objective is just as important.

What is conference planning?

Conference planning is well underway. You’ve secured a convention center in a city that’s going to get people excited. You’ve booked a keynote speaker that is sure to wow! You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections.

Why do planners use event apps?

Event apps help event planners communicate with event attendees about session updates, speaker information, and schedule changes. For this reason, some event planners prefer to use event apps to eliminate the need for multiple technology or software companies.

What is roundtable networking?

Roundtables are a not-so-new form of networking, but another event format that is greatly improved with the help of technology. With targeted roundtables, strategic seat assignments can be created with the touch of a button so that event planners can strategically bring groups of people together without having to spend a ton of time in excel trying to manually match people.

Is a mix and mingle event good?

By now you know: mix and mingle events are great, but they aren’t always the best way to connect your audience. Most times, events like cocktail mixers or coffee breaks do very little to encourage event-goers to branch out from those they already know.


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