How to get corporate sponsors for conference


Learn how to get sponsors for an event with these 8 tactics.

  • 1. Give your proposal a “wow” factor by providing all the details. When you’re job hunting, you don’t send the same generic cover letter to every …
  • 2. Offer the sponsor incentives.
  • 3. Offer a “minimum risk” solution.
  • 4. Form a partnership with more established companies.
  • 5. Study what your potential sponsors are up to.

5 Tips To Get The Most Out Of Corporate Sponsors for Your Conference Event
  1. Seek Out Potential Sponsors for Events. …
  2. Follow Up With Your Leads. …
  3. Outline Your Conference Agenda and Details. …
  4. Promoting Your Sponsors. …
  5. Promotion Before and After Your Event.
Apr 8, 2022


How do I Find corporate sponsors for my event?

Here’s how you can find corporate sponsorship for your event. There are a lot of online resources to help bridge the gap between event planners looking for sponsors and sponsors looking for events. Examples of these tools include SponsorPark, SponsorMyEvent, and SponsorPitch.

What is corporate event sponsorship?

Corporate event sponsorship is when a company supports an event, usually by providing funds, in exchange for publicity, goodwill, and access to attendee data. The event sponsors also get their name and/or logo on event materials and signage to increase brand visibility.

How do I create a successful conference sponsorship package?

Listening is the foundation for creating a successful conference sponsorship packages. Tip: As you meet with potential sponsors, ask them to speak about their challenges and successes, so you can validate your assumptions about their goals and objectives.

How do I Land sponsorships for my Conference?

Thinking of sponsorships as relationships and crafting a package that meets your sponsor’s unique needs will go a long way in helping you land the right sponsors for your conference. Here’s how to do it. Create a wish list of sponsors you’d love to partner with, based on industry, location, and past sponsorship history.


How do you get sponsors for a conference?

Identify Potential SponsorsMake a list of companies that offer products or services related to the subject of the conference. … Research the listed organizations to determine whether they have sponsorship programs. … Contact the organizations to find out whether they would consider sponsoring your conference.

How do I get corporate sponsors for an event?

5 ways to find an event sponsorUse digital tools to find and secure sponsors. … Get really specific about your event goals. … Reach out to sponsors from related events. … Narrow down your options to brands who strongly align with your event values. … Let your audience decide.

How do you ask a corporate sponsor?

To obtain a corporate sponsorship, make sure you do the following:Choose companies with values more aligned to yours.Give something back to them.Have a strong, clear, engaging proposal.Don’t wait until right before your event to ask for a sponsorship.If you know how much money you need, ask for it outright.More items…

How do I find a company that sponsors?

Where to Find Corporate SponsorsGather a list of prospects with contact info from last year’s event. … Next, have your event committee members make a list of businesses they have connections with. … Ask your staff, volunteers, and Board who they know at local businesses. … Look through your donor database.More items…•

What are the 4 types of sponsorship?

Four Kinds of SponsorshipsFinancial Sponsors. Most discussions of sponsorships focus on financial sponsors. … Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event. … In-Kind Sponsors. … Promotional Partnerships.

What companies do sponsorship?

Check out these top corporate sponsors!Wells Fargo. … State Farm. … PepsiCo. … US Bank. … Bank of America. … Budweiser/Budlight (Anheuser-Busch) … Clif Bar. … The Coca-Cola Company.More items…•

What do corporate sponsors want?

Corporate sponsors want to see their logo anywhere and everywhere on event collateral. Think t-shirts, banners, signage, newsletters, print and web ads, radio spots, tweets, Facebook posts, press releases, billboards, invites, landing pages and email campaigns.

How do you approach a sponsor?

Here are some tips so you can make that fantastic first impression and get the meeting going with your best foot forward.Research potential sponsors. … Master the elevator pitch. … Let your numbers do the talking. … Remember, sponsorship is more than signage. … Include interactive activities in the deal.More items…•

How do non profits get corporate sponsors?

How to get sponsors for your nonprofit event.Start with local businesses. … Reach out to companies that have a crossover with your mission. … Consider businesses that are already sponsoring similar fundraising events. … Create sponsorship packages to fit different budgets.More items…•

What do sponsors get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.

How do non profit organizations get corporate sponsors?

How to get sponsors for your nonprofit event.Start with local businesses. … Reach out to companies that have a crossover with your mission. … Consider businesses that are already sponsoring similar fundraising events. … Create sponsorship packages to fit different budgets.More items…•

What does a corporate sponsor do?

Corporate sponsorship support is a payment by a business to a nonprofit to further the nonprofit’s mission, that is generally recognized by the nonprofit with an acknowledgment that the business has supported the nonprofit’s activities, programs, or special event.

What does a sponsor get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.

Understand Your Audience

Before you do anything with sponsors, you have to understand what your audience wants. This begins with the basics of audience profiling but ends with a list of segments based on very specific needs.

Customized Packages

Conferences offer a list of possible sponsorship opportunities, but these opportunities don’t begin and end with title sponsorship or presentation rights. Instead, your goal should be to help your sponsors create experiences for attendees so they can use engagement to meet their marketing goals.

Advanced Exhibiting

Customized packages provide customized ideas that make sponsorship investment worthwhile. Today’s conference attendees want to be wowed and expect more than the curtained booths

Upgrade Exhibitors to Sponsors

When selling booth space, offer a special package that provides opportunities for exhibitors to become sponsors. Many exhibitors don’t realize this is an option or don’t see the value. Specially prepared packages specific to exhibitors adds an exclusive feel to the offering that can make the idea of sponsorship all the more enticing.

Create Experiences with Activations

Sponsorship activations are where the rubber hits the pavement. Thinking of new ways to engage sponsors and attendees is the best way to attract conference sponsorships. Creative activations could include:

Avoid these Common Mistakes

Sometimes you might have a prospect that would be happy to sign but then you scare them away by making some common mistakes like:

Does your event need a sponsor?

For many events, sponsorship is the key to powerful marketing. In addition to raising funds, having one or more event sponsors can open up opportunities for:

How to choose a sponsor for your event

Yes — you’ll have so many options, you’ll actually get to choose! And you might even find that because event sponsors are reaching out to you.

5 ways to find an event sponsor

A little creativity and some elbow grease are required, but finding options for event sponsors is a super attainable goal.

Learn how to get sponsors for an event with these 8 tactics

When you’re job hunting, you don’t send the same generic cover letter to every company. The same principle applies to event sponsorship proposals.

Stay confident in your sponsorship proposal

Ultimately, remember that potential sponsors are businesses — not philanthropic organizations. They want something in return for funding your event.

What is sponsorship in marketing?

Now is the time to sit down and listen. Sponsorship is a partnership between your event and your sponsors, and requires a sincere interest in their objectives and how you can help them achieve their goals. The more you listen to your sponsors, the better equipped you’ll be to create custom packages that unlock tremendous opportunities for you, …

Can sponsors help you?

Sponsors can help you take your conference to the next level. But finding the rights ones — and designing conference sponsorship packages they love — can be a serious challenge. One mistake event creators often make when approaching sponsors is to treat them as one-off transactions.

How To Get Event Sponsors: Creative Ways to Find Sponsorship

Wondering how to get event sponsors for your next corporate get-together? You’re not alone. We see sponsors’ branding splashed all over events large and small in the corporate world, yet finding sponsors of our own can be a mystery.

How Sponsorship Works

In brief, sponsors are companies, organizations or individuals who fund your event, in part or in full, typically in exchange for promotion. Event sponsorship is exceedingly common in the corporate world and is largely considered to be a mutually beneficial agreement.

How To Find Sponsors For An Event

Now comes the big question: How to look for sponsors for an event? In general, the ideal sponsors for your event will be companies or organizations that share something with your own company, be it an audience, industry or value. When considering potential sponsors, ask yourself these questions:

How To Ask For Sponsorship

Once you’ve put in the time to research your list of ideal sponsors, you’ll want to put some legwork into crafting the perfect pitch. Don’t just wing it: Plan in advance, with enough time to polish your presentation and make your sales pitch compelling.

How to Promote Sponsors

Promotion is the key to securing sponsors for your event: The higher-quality your promotional efforts, the more likely you are to obtain great sponsors and build lasting relationships for future events.

Found a Sponsor? Host Your Event at Earle Brown

Secured your dream sponsorship and ready to book your venue? We can’t wait to host you! Earle Brown Heritage Center’s team of experienced planners are experts in executing corporate events of all sizes, scopes and goals, and we’d be delighted to help you make your next sponsored event a smash hit.

How to prepare for sponsorship?

Communicate the vision of the event or program clearly . As you prepare the sponsorship packages, it is essential to write the vision and specific goals for your event or program. Businesses want to invest in local programs that align with their brand and mission.

What is corporate sponsorship?

Corporate sponsorship is when a for-profit company provides money, goods, or services to a nonprofit organization’s event or program in exchange for promotional benefits, visibility, or other advertisements. Corporate sponsorships have been around for decades. Many Fortune 500 companies have dedicated corporate social responsibility departments who …

Why is corporate sponsorship important?

The organization receives much-needed support, and the sponsoring company gains access to new audiences. Getting corporate sponsorships can be an overwhelming and daunting task, but the potential benefits are great for everyone involved.

What are the three sponsorship packages for cancer research?

The Cancer Research Conference created three sponsorship packages called “Cure,” Progress,” and “Promise.”. Determine how many sponsors you need at each level to fully fund your project. Ideally, there will be more donor and sponsor opportunities at the middle and lower levels than at the top.

Why do businesses sponsor?

Sponsorships help businesses reach a broader demographic. When a business sponsors an organization or event, they want to reach a new or broader audience. The company would like access to your network of donors, sponsors, volunteers, and supporters in exchange for their sponsorship. If done correctly, this can be a very symbiotic relationship–the …

How can small businesses increase their brand recognition?

Smaller businesses can build community trust and increase brand recognition by providing strategic sponsorships to local organizations and events. Of course, building brand awareness can increase sales.

Why is it important to partner with a nonprofit?

Partnering with a nonprofit can create a positive image and build trust with current and future customers. This is especially valuable for companies marketing to younger audiences who value social responsibility and want to buy from businesses that are making a positive impact on society.

What is corporate sponsorship?

A corporate sponsorship is an agreement and mutually beneficial relationship between a for-profit and a nonprofit, where the for-profit gives in-kind or monetary donations to the nonprofit.

Why do you want corporate sponsorship?

A corporate sponsorship can be more than just an additional source of funding.

How to get a corporate sponsorship

Speaking to a completely unknown for-profit can seem daunting, but you might be surprised to learn your best bets are right under your nose.


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