9 Ways to Boost Conference Attendance
- Audience surveys. Ask your audience what they would like. People like to give their opinion and feel like they are a part of something.
- Invite early and remind often. It’s super important to invite everyone really early. So make sure to confirm all the necessary details of the event months before it starts.
- Personalize invitations. We’ve all heard of email personalization. It’s so important to address your customers by name and mention something that is personal to them, that connects to them.
- Don’t compete with similar events. Never schedule your conference to conflict with a similar event in your industry. You should look for other dates that would work better.
- Make the registration super simple. Take away the hassle of your registration process. Have as little fields as possible to fill out, and make the checkout/paying process super quick.
- Have the speakers promote your event. In the marketing world, we call this influencers or influencer marketing. …
- Provide networking opportunities. Aside from all the hands-on learning, conferences are the best place to network and meet people. …
- The magic is in the follow-up. As great as your conference might be people are going to forget about it. …
- Use a referral app. Last but not least, you can use an awesome app that lets your attendees refer a select group of friends to next year’s conference.
- Make the City Part of the Event. …
- Create Content that Tells a Story. …
- Plan a Unique Experience, Then Promote It. …
- Send Personal Invites. …
- Get the Media to Cover Your Event.
How to get more attendees to attend your event?
Another one of the best ways to get more attendees interested in your event is to give them something tangible, even if it’s just deeper insight that they were not aware of. For example, we all love short, smart quizzes that are fun to take part in that come with an end result.
When you go to a conference what do you want to accomplish?
When you go to a conference, know what you want to accomplish before you hit the conference floor Tweet this! After you’ve determined that an event is a good fit, it’s important to figure out your goals for the event in advance. Knowing what you want to get out of an event will help you figure out what to prioritize.
How to attract more people to your event?
Being able to see an exclusive part of a historical building or getting access to a special rooftop bar may convince some curious people to come and check out your event. 40) Try to convince people in the industry to promote your event. Send them a quick personalised message and see if they’d be willing to help you spread the word.
How do you attract repeat attendees to your events?
37) Give return attendees a reward or incentive to come back next time. It’s great to have repeat attendees at your events. 38) Also, give people an incentive to register early. Things like “early bird” discounts help attendees commit to coming to your event well in advance and will make time to come to it.
50 simple tips to help you get more attendees
So you’re organising an event and are wondering how to get more attendees? We hear you, sometimes promotional t-shirts aren’t enough! We know all about the long nights and the endless “What if nobody shows ups?” Worry not, we’re here to help.
50 Pocket actionable tips that will help you get more people to attend your event
1) Ask them what they want beforehand. Do some research, go to online forums, send surveys via email. Research what your target actually wants.
1. Audience surveys
Ask your audience what they would like. People like to give their opinion and feel like they are a part of something. You can do a pre-conference survey to see what activities people would like to do. Or you can ask people to rate your conference as it’s coming to an end. That way you will have a better idea of what people want.
2. Invite early and remind often
It’s super important to invite everyone really early. So make sure to confirm all the necessary details of the event months before it starts. You can even pop it on your site a year in advance and start selling tickets, before confirming the location.
3. Personalize invitations
We’ve all heard of email personalization. It’s so important to address your customers by name and mention something that is personal to them, that connects to them. There are plenty ways to do this:
5. Make the registration super simple
Take away the hassle of your registration process. Have as little fields as possible to fill out, and make the checkout/paying process super quick. This will increase your conversions and bring more reservations.
6. Have the speakers promote your event
In the marketing world, we call this influencers or influencer marketing. If you have invited some well-known people to speak at your conference/event, chances are that they have medium to large social media followings. Ask them to promote your event, to post it on all of their various social media channels., early and often.
7. Provide networking opportunities
Aside from all the hands-on learning, conferences are the best place to network and meet people. The best conferences out there schedule time for people to meet together in a smaller setting. Whether it’s small workshops with investors, or meet and greets, this is a super important part of your conference strategy.
8. The magic is in the follow-up
As great as your conference might be people are going to forget about it. That’s why you need to email and follow up with all of your attendees regularly throughout the year. Here are some good ideas for what to send:
First off, you need an attention-grabbing website to serve as your hub for event registrations, important details attendees need to know, and as a place to show off all the highlights of your event. Make it work by giving them reasons why they need to be there.
With 78% of event planners citing email marketing as one of their most effective channels (source: Eventbrite ), neglect this at your own risk. To really make it work for you, carefully segment your audience (by demographic or behaviour, e.g. whether they’ve attended the event before), so you can target different attendee groups more effectively.
It would be silly of us to go this entire post without mentioning the foundation of our entire business model, so here it is (yes, we’re tooting our own horn here – for good reason). Word-of-mouth marketing tools like Gleanin help harness the most powerful marketing channel there is, into tangible ticket sales.
There’s a big wide world of opportunities out there with content marketing, and if you do it right – the rewards are massive (brand recognition, ticket sales, ambassadors, and more). Blog posts, videos, memes, photos, speaker announcements, interviews and Q&A – all can help guide potential attendees to the top of your event’s sales funnel.
Paid social ads
You’ll want to pay close attention to timing and geotargeting here. Decide upfront how you want to advertise in the months, weeks, and days leading up to your event, and structure your messaging accordingly. When choosing your platform, think about where your attendees spend most of their time, so you can meet them where they are.
Organic social media
Clever marketing on platforms like TikTok and Instagram can result in huge reach for very little output. Create a hashtag for your event, and start a trend where attendees can join in the fun using TikTok videos and Reels – both of which have the potential for exponential growth if enough people engage with your content.
Event registration and ticket promotions
This may sound obvious, but is it crystal clear how to register and buy tickets for your event? You’d be surprised how often this slips under the radar, so triple check your CTAs, your registration links, and any email promos, to be on the safe side.
What are the benefits of attending a conference?
Benefits of attending conferences. There are a lot of potential benefits of attending conferences that go beyond the simple “network and learn from speakers.”. Of course those are important, but there are other benefits that people don’t always consider. For example: Social media content from the conference.
What is the point of a conference?
The point of a conference isn’t just to meet people—it’s to network with people. If you go to a conference with a networking goal in mind, you need to make sure that you stay in touch with people after the conference. Your level of follow up depends on the kind of relationship you want to have with someone.
What is one great connection?
One great connection can lead to new job opportunities, partnerships, and content creation. One new idea, if it’s the right one, can change the way you approach all of your work. One great connection can lead to new job opportunities, partnerships, and content creation. Conferences and networking matter. Tweet this!
How to increase attendance at an event?
There are certain things you can do to increase attendance to your event. Here are some pointers to consider during planning: Generate excitement. Even before you send out the invitations, mention the event to people who comprise your target market.
What are the benefits of using a caller ID?
The benefits include instant responses which facilitate registration, real-time tracking, and information about callers that can be useful for future contact. Visit blogs and websites that may have readers interested in your event, and, ideally, those with high traffic.
How to send an invitation to a conference?
One of the keys to achieving great attendance to your event is by inviting people early and following up. An invitation schedule could include: 1 Invite and confirm any keynote presenters or panel speakers as early as possible in the planning process. 2 Mention the event to guests you (or your team) know personally before sending invites. 3 Send a paper or electronic save-the-date to individuals or organizations that you hope will attend. 4 Send paper or electronic invitations, including agenda highlights and special guests, with an RSVP request. 5 Forward the detailed invitation again with a personalized note to colleagues or acquaintances that you know. 6 Follow up with invitees who haven’t yet sent in an RSVP one month before the event. 7 Send an event confirmation to attendees one week before the scheduled event (electronic or over the phone, depending on the number of attendees). 8 Follow up after the event via email to invite feedback or announce any upcoming events that attendees might also be interested in.
Why is attendance important in a meeting?
You want to attract enough guests to fill seats, satisfy expectations, and make the event a financial success. Participants want to learn new information and interact with peers and leaders in their field.
Do people RSVP to a personal invitation?
No matter who your target audience is, extending personal invitations can be a valuable way to secure attendees and generate excitement about your event. Guests who receive personal invitations are more likely to RSVP yes, even if they don’t yet know you or your organization.