How to get people to attend a conference


Do You Know The 5 Best Ways to Increase Event Attendance?
  1. Make the City Part of the Event. …
  2. Create Content that Tells a Story. …
  3. Plan a Unique Experience, Then Promote It. …
  4. Send Personal Invites. …
  5. Get the Media to Cover Your Event.

How do you get more people to attend a conference?

How to Increase Conference AttendanceConduct an audience survey.Send invitations early.Customise your marketing efforts to increase conference attendance.Use social media to boost event attendance.Location still matters.Encourage the attendees and speakers to promote the event.More items…•

How can you encourage people to participate in events?

Here are eight ways you can drive more audience interest, enthusiasm, and participation at your events.Invite advance contributions. … Request creative input. … Crunch the numbers. … Surprise and engage. … Add guest appearances. … Promote running commentary. … Better leverage speakers. … Create unique takeaways.

50 simple tips to help you get more attendees

So you’re organising an event and are wondering how to get more attendees? We hear you, sometimes promotional t-shirts aren’t enough! We know all about the long nights and the endless “What if nobody shows ups?” Worry not, we’re here to help.

50 Pocket actionable tips that will help you get more people to attend your event

1) Ask them what they want beforehand. Do some research, go to online forums, send surveys via email. Research what your target actually wants.

What to do before a meeting?

The more is not merrier. Before your meeting, take the time to think through the people that really need to be there for decisions, brainstorming or team-building. If they don’t need to participate and just need an update, consider whether an e-mail after the meeting would be good enough. If you don’t do this, the worst-case is …

How to increase safety in a virtual meeting?

One of the best ways I found to increase safety in the meeting is to start with a friendly welcome to participants as they come in. Imagine you log into a virtual meeting, and you see the host on video with a smile, relaxed shoulders, and says, “Hey Jack, welcome!”

How to make people speak up?

First, you want to make sure you’re adding natural pauses to what you’re saying generally. Try a pause between ideas , giving people opportunities to absorb the information. They’ll be more likely to speak up if they fully understand what you’re saying!

Why is it important to give people an idea of what to expect?

Giving people an idea of what to expect will increase the chances they participate because they have that foresight. Now your team understands the purpose of this particular meeting, and you can elevate their engagement even more by reminding them how this meeting relates to the overall vision of the project.

What to do when you have low participation?

That’s not a fun situation to be in. But if you’re having low participation you can call on someone by name to get their thoughts to start the conversation. You can then call on someone to keep the conversation alive.

What to do if you laid out the foundation?

If you’ve laid out the foundation, set expectations and did everything listed in the previous tips you’ll see more participation than ever.

How to build trust in a team?

Starting with people you know are open to sharing and then expanding little by little is a good strategy to build trust as a team.

What happens if you can’t attract attendees?

Let’s be honest: if you can’t attract a decent number of attendees at your events, people will think that you are a lousy planner. It sounds harsh, yet if you want to become an industry leader, you have to master the art of persuading people to attend your events.

Why are the fees so high?

There are multiple reasons: They have no time. It’s too far away (especially international events) The fees are too high. They have no idea about your event. It takes too much time to register or registration is too complicated. The event won’t tackle their burning needs. They have better things to do.

What is the job of an event manager?

As an event manager, it is your responsibility to design a powerful event program. Yet, you can’t ignore the social part of the event. Consider offering the following attractions:

Is online presence enough for an event?

Online presence is not enough. To achieve a higher event attendance rate, you have to build meaningful online connections with potential attendees. Your event needs a strong digital identity, meaning you have to design a powerful online communication plan with the following steps: Active listening through social media.

Can you start planning an event without knowing who it is?

You can’t start planning an event without knowing for whom it is. Do your homework first. Know your attendees.

Why do we hold meetings?

There are four broad reasons to hold a meeting: to influence others, to make decisions, to solve problems, or to strengthen relationships. Since all of these are active processes, passive passengers in a meeting rarely do quality work.

Why do meetings suck?

Let’s face it, most meetings have always sucked because there’s often little to zero accountability for engagement. When we are together in a room, we often compensate with coercive eye contact. Participants feel some obligation to feign interest (even if they’re staring at their phones). In situations where you can’t demand attention with ocular oppression, you have to learn to do what we should’ve mastered long ago: create voluntary engagement. In other words, you have to create structured opportunities for attendees to engage fully.

What is the most challenging aspect of virtual meetings?

Summary. One of the most challenging aspects of a virtual meeting is keeping people’s attention. It’s important to be thoughtful about how you engage attendees. In the first minute of your meeting, help participants experience the problem you want them to solve by…

What to do when you can’t demand attention with ocular oppression?

In situations where you can’t demand attention with ocular oppression, you have to learn to do what we should’ve mastered long ago: create voluntary engagement. In other words, you have to create structured opportunities for attendees to engage fully.

What to remember when planning an in person conference?

When you plan an in-person conference, remember that the event’s location is prime marketing material. People interested in your conference don’t just want to hear about the event, they want to hear about the city where it will be hosted.

Why do people go to events?

Part of the reason people go to events is to network. Virtual events may seem exempt from this rule, because attendees are sitting in front of a screen rather than interacting in person. By creating an online community, you’re re-integrating this necessary element into your event.

Why do sponsors want to promote?

Your sponsors will want to help you with promotion, because more attendees means more facetime with more people. But they’re busy. Really busy. So the easier you make event promotion on them, the more likely it is they’ll actually do it. Provide sponsors with templated email copy and discount codes so it’s easy to promote to their lists.

How to promote your event?

Get in touch with them, tell them about your event, provide email copy, and make it easy for them to promote on your behalf. This will help get your event in front of thousands of more qualified people that you wouldn’t normally have access to.

How to target people in your industry?

Leveraging your paid advertising options on social media is another way to target people in your industry. Use targeted ads to promote to your industry with links directly to the registration page. If you need help getting started, here is a guide for executing a Facebook ad campaign, and a guide for executing a LinkedIn ad campaign.

How to look current in pop culture?

Another fun thing to consider is engaging with pop culture through carefully chosen challenges and “memes.” A well-placed pop culture reference can help you look current. Again, choose these very carefully. We’d provide an example, but trends change so rapidly that it would look outdated within the week!

What should social media accounts have?

Social media accounts should have weekly updates with information about your conference, including links to the event’s registration page. Give your network a compelling reason to attend your conference in those updates, and a link to the registration page to close the deal.

What to do instead of going to a conference?

Instead of just going to a conference in your industry, set up a small event outside of the conference. Tweet this!

What are the benefits of attending a conference?

Benefits of attending conferences. There are a lot of potential benefits of attending conferences that go beyond the simple “network and learn from speakers.”. Of course those are important, but there are other benefits that people don’t always consider. For example: Social media content from the conference.

What is one great connection?

One great connection can lead to new job opportunities, partnerships, and content creation. One new idea, if it’s the right one, can change the way you approach all of your work. One great connection can lead to new job opportunities, partnerships, and content creation. Conferences and networking matter. Tweet this!

What is the point of a conference?

The point of a conference isn’t just to meet people—it’s to network with people. If you go to a conference with a networking goal in mind, you need to make sure that you stay in touch with people after the conference. Your level of follow up depends on the kind of relationship you want to have with someone.

What is the easiest time to connect with new people?

Lunch might be the easiest time to connect with new people.

What to do when you need content for social media?

If you need content for social media, take a picture with the people you meet!

Why is sleep important in a conference?

It’s both, but it’s especially important for conferences because sleep is the first thing that goes out the window.

What are the benefits of attending a conference?

And of course, there are other benefits to attending conferences such as finding a new job, recruiting skilled people for a position, getting out of the office for a few days and use the time to visit a new city, gain continuing education credits via attendance etc.

Why is it important to talk at a conference?

talking about what you do with a variety of people from similar, related and/or completely different areas of study. Presenting will make you more confident about the work that you do, and gives you new perspective about your work as people may ask questions that make you think about your project differently. At a conference you have the opportunity to get feedback on your work from people who have never seen it before and may provide new insight.

Why is a conference important?

At a conference you will be able to get together with people from a wide range of backgrounds, of whom you may not encounter at your home workplace or institution. As you build your professional network, conferences can become a good place for meeting with people in your field that you haven’t connected in a while. 2.

Why is attendance important in a conference?

attendance dramatically enhances both your professional and personal development, as well as providing you with tools and skills which you cannot be taught in-house or online. The focused nature of learning at a conference allows you to dig deeper with the understanding of your topic of interest.

Is a conference the same as a trade show?

I learnt this over time, having witnessed the social and educational benefits which conferences bring to attendees, speakers and sponsors alike. Again, no two events are the same, and one mustn’t confuse a conference with a trade show or other event types. Participant agendas can be completely different in this respect.


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