How to get sponsors for a conference


How to Get Sponsors for a Conference

  • Identify Potential Sponsors. Make a list of companies that offer products or services related to the subject of the conference. …
  • Prepare Your Sponsorship Package. …
  • Negotiate the Sponsorship. …
Identify Potential Sponsors
  1. Make a list of companies that offer products or services related to the subject of the conference. …
  2. Research the listed organizations to determine whether they have sponsorship programs. …
  3. Contact the organizations to find out whether they would consider sponsoring your conference.


What is conference sponsorship and how does it work?

The overall goal of conference sponsorship is to build experience and sell the story of your brand. It’s always a question of where to find event sponsors. Often times, sponsors start out in the field of seeking sponsorship and then go onto sponsoring events as their business grows.

How do I find sponsors for a conference?

Create a wish list of sponsors you’d love to partner with, based on industry, location, and past sponsorship history. Then your research begins. Find out what each brand is focused on so you can tailor a conference sponsorship package that will meet their goals. Are they a good fit for your brand?

How to organize sponsorship for your event?

Organizing conference sponsorship is crucial for a successful event. There are many ways to organize sponsors and we have a few ideas for you below. There are several apps out that focus on organization and work well for conference sponsorship. The first one we recommend is Dropbox. Dropbox is a personal cloud that holds files and documents.

What is the best app for sponsoring a conference?

There are several apps out that focus on organization and work well for conference sponsorship. The first one we recommend is Dropbox. Dropbox is a personal cloud that holds files and documents. The next one is OneNote.


How do you get a potential sponsor for an event?

5 ways to find an event sponsorUse digital tools to find and secure sponsors. … Get really specific about your event goals. … Reach out to sponsors from related events. … Narrow down your options to brands who strongly align with your event values. … Let your audience decide.

How much is a conference sponsorship?

You might pay $100,000 or more to sponsor a major industry conference when you add up all the costs, which usually ends up being more than $30,000 per day. Even at smaller events where the total bill is lower, you can still quickly chip away at a constrained marketing budget.

How do I get a sponsorship request?

10 Best Practices for Writing Sponsorship LettersAdd This In. … Get This Right. … Make it Personal. … Keep it Quick. … Put Yourself in Their Shoes. … Get a Signature. … Get Someone They Already Know to Write It. … Give Them a Choice.More items…•

What are the 4 types of sponsorships?

4 Types of Event Sponsorships That Bring ValueFinancial Event Sponsorship. Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship. … In-Kind Sponsorship. … Media Event Sponsorship. … Promotional Partners.

How much money should you ask a sponsor for?

Ask for $10,000 to $100,000 from each sponsor. “I see people asking for $1,000,” she said. “That’s not going to cut it. You’re dealing with a well-paid person in a corporation.

How much do sponsors pay for events?

At small, regional events, you may be able to find sponsorship opportunities ranging from $500 to $5,000. The value you get from those sponsorships is up to you to determine. If you are interested in sponsoring larger activations where the exposure is much greater, the cost is also exponentially greater.

What do sponsors get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.

How do you ask a company to sponsor you examples?

I’m [name] and my organization/company[name] does [talk briefly about your services]. My [connection name] mentioned your company because [whatever reasons you want to work with sponsor]. Currently, our organization/company [name] is seeking in-kind donations, and we’d like to ask if you’d consider giving.

How do you approach a company for sponsorship?

Here are some tips so you can make that fantastic first impression and get the meeting going with your best foot forward.Research potential sponsors. … Master the elevator pitch. … Let your numbers do the talking. … Remember, sponsorship is more than signage. … Include interactive activities in the deal.More items…•

What can I offer to sponsors?

On offer could be: provision of membership to key sponsor personnel, admittance to games, invitations to functions, opportunities to present awards, toss the coin, address the players pre match, speak at functions, speak on the PA during an event etc.

How do I write a sponsorship proposal?

How to write your event sponsorship proposalDescribe the event in a nutshell. The event is the meat of the delicious meal you’ll serve potential sponsors as you court them for investment. … Present your target audience. … Demonstrate your track record. … Outline your process. … Suggest some sponsorship packages.

What do sponsors look for in an event?

Sponsors see your event as a form of advertising for their own company. As such, they want to see numbers that predict a successful event. Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, social media engagement, and so on.

What companies will sponsor individuals?

Eight Industries to Ask for SponsorshipBanks. According to the corporate sponsorship list, Wells Fargo was named the top sponsor with a sponsorship rate of 2.89 percent. … Hotels. … Grocery Chains. … Insurance Companies. … Food Brands. … Beer Brands. … Major Retailers. … Airlines.More items…

How do you get companies to sponsor you on Instagram?

How to Get Sponsored on InstagramDefine your brand.Know your audience.Post consistently.Use hashtags and geotags.Tag brands in your posts.Include contact information in your bio.Pitch paid sponsorships.Know your worth.

How do I ask my employer for visa sponsorship?

If you have regular one-on-one meetings, ask something like “Hey boss. I’ve really enjoyed working in this company. I’d like to work in the US, rather than remotely. Do you think the company would sponsor my work visa so that I could work on site?”

What is sponsorship in marketing?

Now is the time to sit down and listen. Sponsorship is a partnership between your event and your sponsors, and requires a sincere interest in their objectives and how you can help them achieve their goals. The more you listen to your sponsors, the better equipped you’ll be to create custom packages that unlock tremendous opportunities for you, …

Can sponsors help you?

Sponsors can help you take your conference to the next level. But finding the rights ones — and designing conference sponsorship packages they love — can be a serious challenge. One mistake event creators often make when approaching sponsors is to treat them as one-off transactions.

Understand Your Audience

Before you do anything with sponsors, you have to understand what your audience wants. This begins with the basics of audience profiling but ends with a list of segments based on very specific needs.

Customized Packages

Conferences offer a list of possible sponsorship opportunities, but these opportunities don’t begin and end with title sponsorship or presentation rights. Instead, your goal should be to help your sponsors create experiences for attendees so they can use engagement to meet their marketing goals.

Advanced Exhibiting

Customized packages provide customized ideas that make sponsorship investment worthwhile. Today’s conference attendees want to be wowed and expect more than the curtained booths

Upgrade Exhibitors to Sponsors

When selling booth space, offer a special package that provides opportunities for exhibitors to become sponsors. Many exhibitors don’t realize this is an option or don’t see the value. Specially prepared packages specific to exhibitors adds an exclusive feel to the offering that can make the idea of sponsorship all the more enticing.

Create Experiences with Activations

Sponsorship activations are where the rubber hits the pavement. Thinking of new ways to engage sponsors and attendees is the best way to attract conference sponsorships. Creative activations could include:

Avoid these Common Mistakes

Sometimes you might have a prospect that would be happy to sign but then you scare them away by making some common mistakes like:

Why is it important to remember your sponsors?

These two words are important to remember because you will want your event and your sponsors to stand out and make a lasting impact on your attendees by creating unique and personal experiences. For your current sponsors, come back with ideas on how they can add to the experience of the event.

What is platinum sponsorship?

Then a level down from premiere is platinum. Platinum sponsors are returning sponsors that put forth a lot of time and money.

What is the best app to store documents?

The first one we recommend is Dropbox. Dropbox is a personal cloud that holds files and documents. The next one is OneNote. OneNote is an app you can download that holds documents and is a place to store your creative ideas and collaborate with others. The last one we recommend is Evernote.

Why do companies combine sponsorships?

Many companies combine sponsorship when they have creative ideas that are out of their realm or they are not willing to buy-in alone. This is something you could offer to first-time sponsors so that they can get a feel for your event and hopefully be a returning sponsor. Lastly, invite future sponsors to your event.

What is sponsor park?

SponsorPark is another resource for future sponsorship. Through SponsorPark, sponsors are able to search by specific interests (category, location, and price range) and then review their matches. Similar to SponsorMyEvent, you would post a profile for your event in hopes to attract future sponsorship.

Why is it important to continue to aggressively push sponsorship?

In reality, it’s important to continue to aggressively push sponsorship because many times they see the email but don’t think anything of it. If you hold conference sponsorship meetings and present the value of their sponsorship many of the companies will begin to see why you were so interested in the first place.

Can food sponsors pay for food?

It’s pretty easy to find food sponsors because although they do not pay to sponsor your event, they provide food and they are able to visibly and instantly see increased brand perception. If a business wanted to donate food to your event, they would typically not be visible at the event.

Does your event need a sponsor?

For many events, sponsorship is the key to powerful marketing. In addition to raising funds, having one or more event sponsors can open up opportunities for:

How to choose a sponsor for your event

Yes — you’ll have so many options, you’ll actually get to choose! And you might even find that because event sponsors are reaching out to you.

5 ways to find an event sponsor

A little creativity and some elbow grease are required, but finding options for event sponsors is a super attainable goal.

Learn how to get sponsors for an event with these 8 tactics

When you’re job hunting, you don’t send the same generic cover letter to every company. The same principle applies to event sponsorship proposals.

Stay confident in your sponsorship proposal

Ultimately, remember that potential sponsors are businesses — not philanthropic organizations. They want something in return for funding your event.

What is sponsorship package?

Sponsorship is a partnership between your event and your sponsors that requires dedicated attention.

What demographics do sponsors want to know?

Demographics: Sponsors want to know their audience’s age, gender, and location, but you can go even deeper with education level, job title, and income to show purchasing power. Non- attendee demographics: Gather information about vendors and media at your event, especially which audiences they appeal to.

How to find sponsors for your event?

These five steps will help find sponsors for your event, win them over, and build long-lasting relationships. 1. Create a list of ideal sponsors. Event sponsors want to reach people who are likely to become loyal customers. To do that, you need to partner with a product or service your attendees will want.

How To Get Event Sponsors: Creative Ways to Find Sponsorship

Wondering how to get event sponsors for your next corporate get-together? You’re not alone. We see sponsors’ branding splashed all over events large and small in the corporate world, yet finding sponsors of our own can be a mystery.

How Sponsorship Works

In brief, sponsors are companies, organizations or individuals who fund your event, in part or in full, typically in exchange for promotion. Event sponsorship is exceedingly common in the corporate world and is largely considered to be a mutually beneficial agreement.

How To Find Sponsors For An Event

Now comes the big question: How to look for sponsors for an event? In general, the ideal sponsors for your event will be companies or organizations that share something with your own company, be it an audience, industry or value. When considering potential sponsors, ask yourself these questions:

How To Ask For Sponsorship

Once you’ve put in the time to research your list of ideal sponsors, you’ll want to put some legwork into crafting the perfect pitch. Don’t just wing it: Plan in advance, with enough time to polish your presentation and make your sales pitch compelling.

How to Promote Sponsors

Promotion is the key to securing sponsors for your event: The higher-quality your promotional efforts, the more likely you are to obtain great sponsors and build lasting relationships for future events.

Found a Sponsor? Host Your Event at Earle Brown

Secured your dream sponsorship and ready to book your venue? We can’t wait to host you! Earle Brown Heritage Center’s team of experienced planners are experts in executing corporate events of all sizes, scopes and goals, and we’d be delighted to help you make your next sponsored event a smash hit.

What Is Sponsorship for Meetings and Trade Shows?

What are sponsorships, and why are they used? Sponsorship involves a meaningful exchange of value (such as money, goods, or services) in exchange for marketing benefits to the Sponsor. Sponsorships are usually related to an exhibit; however, not always.

Creating a Sponsorship Prospectus

The medium in which you communicate the different sponsorships available to any potential sponsors is via a “Sponsorship Prospectus.” A sponsorship prospectus is a sponsor benefits package that contains information to assist in decision-making as it relates to spending marketing dollars.

Keep an Eye Out for Every Opportunity

Another component to think about when creating a spreadsheet to determine sponsorship costs is identifying opportunities. Start with your hotel at which the conference and exhibit will be held.

Selling Sponsorships for Meetings and Trade Shows

Ok, now that you’ve created a sponsorship prospectus, how do you sell sponsorships? Roll out the sponsorship prospectus in stages. Go to any sponsors who sponsored last year by tier first and give them a sense of urgency on when they need to decide before you open it up to subsequent tiers and eventually to all prospective sponsors.

Author Holly Swanzy

Senior Program Manager | Meeting and incentive travel planning professional for 25 years. Delighted when I can collaborate with my clients to not only relationship-build, but determine their goals and provide them with stellar customer service to ensure we achieve their goals.


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