In order to get conference sponsorship, you need to understand your audience and then come up with opportunities your sponsors can offer to them. This is the key to conference success and continuing to remain profitable for your events. Understand Your Audience
How to organize sponsors for a conference?
Organizing conference sponsorship is crucial for a successful event. There are many ways to organize sponsors and we have a few ideas for you below. There are several apps out that focus on organization and work well for conference sponsorship. The first one we recommend is Dropbox.
How to find sponsors for events?
Finding sponsors for events can be difficult especially if you don’t have a core set of sponsors established. With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company.
How do I Land sponsorships for my Conference?
Thinking of sponsorships as relationships and crafting a package that meets your sponsor’s unique needs will go a long way in helping you land the right sponsors for your conference. Here’s how to do it. Create a wish list of sponsors you’d love to partner with, based on industry, location, and past sponsorship history.
What is a conference sponsorship package?
A conference sponsorship package is just one step in a winning sponsorship strategy. Find out all you need to learn to win big brands in this free Event Sponsorship Course & Certification. Was this article helpful?
How do I get sponsors for my conference?
Identify Potential SponsorsMake a list of companies that offer products or services related to the subject of the conference. … Research the listed organizations to determine whether they have sponsorship programs. … Contact the organizations to find out whether they would consider sponsoring your conference.
How much is a conference sponsorship?
You might pay $100,000 or more to sponsor a major industry conference when you add up all the costs, which usually ends up being more than $30,000 per day. Even at smaller events where the total bill is lower, you can still quickly chip away at a constrained marketing budget.
What are the 4 types of sponsorships?
4 Types of Event Sponsorships That Bring ValueFinancial Event Sponsorship. Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship. … In-Kind Sponsorship. … Media Event Sponsorship. … Promotional Partners.
What are the 3 types of sponsorships?
Three types of events sponsorships to offerBranding – These opportunities allow sponsors to display their logos to event attendees. … Lead opportunities – These opportunities give sponsors a way to collect sales leads. … Networking – With these opportunities, sponsors have a way to get to know attendees one-to-one.
How much money should you ask a sponsor for?
Ask for $10,000 to $100,000 from each sponsor. “I see people asking for $1,000,” she said. “That’s not going to cut it. You’re dealing with a well-paid person in a corporation.
How much money do you get from sponsors?
How Much Do Sponsors Pay YouTubers, After All? Long story short – sponsors paid YouTubers about $0.089 per view on average in 2020 according to a 2020 survey. Two years later in 2022, you can expect to pay up to 10-25% more than that. Plus, the survey received mixed responses ranging from $0.035 to $0.15 per view.
How do I find a sponsor?
How to Get a Sponsorship: 8 Key TacticsResearch potential sponsors. Look at your existing supporters. … Tell your organization’s story. … Provide sponsor incentives. … Reach out to established companies. … Use data to legitimize your pitch. … Find the right contact. … Build a connection over time. … Follow up.
How do I write a sponsorship proposal?
How to write your event sponsorship proposalDescribe the event in a nutshell. The event is the meat of the delicious meal you’ll serve potential sponsors as you court them for investment. … Present your target audience. … Demonstrate your track record. … Outline your process. … Suggest some sponsorship packages.
What do sponsors get in return?
Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.
What can I offer to sponsors?
On offer could be: provision of membership to key sponsor personnel, admittance to games, invitations to functions, opportunities to present awards, toss the coin, address the players pre match, speak at functions, speak on the PA during an event etc.
How much should a sponsor pay for an event?
Most live event sponsorships cost anywhere from $4,000 to $100,000 and in some extreme cases, up to $1,250,000. Virtual sponsorships, on the other hand, usually top out at around $15, 000.
What is the highest level of sponsorship?
Platinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company’s web site.
What are examples of sponsorships?
6 incredible examples of sponsorship marketingCoca-Cola and the Olympic Games.PepsiCo and NFL.Just Eat and The X Factor.Rolex and TED.Emirates and Arsenal.Nike and Cristiano Ronaldo.
What is a main sponsor called?
A Title Sponsor is the main sponsor, the most important one. This sponsor gives the team its name and colours (e.g. Monster Energy Yamaha Team or Repsol Honda Team) and, as is obvious, it is the one enjoying the greatest visibility.
What are the different types of sponsorship in sport?
The types of sponsorship in sports are classified into four categories: individual sponsorship, team sponsorship, association sponsorship and event sponsorship.
What are key sponsors?
Retaining Sponsor. Large employer. Asset Management Company/UTI AMC/AMC/Investment Manager. School-sponsored media. Management Company Employee.
Understand Your Audience
Before you do anything with sponsors, you have to understand what your audience wants. This begins with the basics of audience profiling but ends with a list of segments based on very specific needs.
Conferences offer a list of possible sponsorship opportunities, but these opportunities don’t begin and end with title sponsorship or presentation rights. Instead, your goal should be to help your sponsors create experiences for attendees so they can use engagement to meet their marketing goals.
Customized packages provide customized ideas that make sponsorship investment worthwhile. Today’s conference attendees want to be wowed and expect more than the curtained booths
Upgrade Exhibitors to Sponsors
When selling booth space, offer a special package that provides opportunities for exhibitors to become sponsors. Many exhibitors don’t realize this is an option or don’t see the value. Specially prepared packages specific to exhibitors adds an exclusive feel to the offering that can make the idea of sponsorship all the more enticing.
Create Experiences with Activations
Sponsorship activations are where the rubber hits the pavement. Thinking of new ways to engage sponsors and attendees is the best way to attract conference sponsorships. Creative activations could include:
Avoid these Common Mistakes
Sometimes you might have a prospect that would be happy to sign but then you scare them away by making some common mistakes like:
Why is it important to remember your sponsors?
These two words are important to remember because you will want your event and your sponsors to stand out and make a lasting impact on your attendees by creating unique and personal experiences. For your current sponsors, come back with ideas on how they can add to the experience of the event.
What is platinum sponsorship?
Then a level down from premiere is platinum. Platinum sponsors are returning sponsors that put forth a lot of time and money.
What is the best app to store documents?
The first one we recommend is Dropbox. Dropbox is a personal cloud that holds files and documents. The next one is OneNote. OneNote is an app you can download that holds documents and is a place to store your creative ideas and collaborate with others. The last one we recommend is Evernote.
Why do companies combine sponsorships?
Many companies combine sponsorship when they have creative ideas that are out of their realm or they are not willing to buy-in alone. This is something you could offer to first-time sponsors so that they can get a feel for your event and hopefully be a returning sponsor. Lastly, invite future sponsors to your event.
What is sponsor park?
SponsorPark is another resource for future sponsorship. Through SponsorPark, sponsors are able to search by specific interests (category, location, and price range) and then review their matches. Similar to SponsorMyEvent, you would post a profile for your event in hopes to attract future sponsorship.
Why is it important to continue to aggressively push sponsorship?
In reality, it’s important to continue to aggressively push sponsorship because many times they see the email but don’t think anything of it. If you hold conference sponsorship meetings and present the value of their sponsorship many of the companies will begin to see why you were so interested in the first place.
Can food sponsors pay for food?
It’s pretty easy to find food sponsors because although they do not pay to sponsor your event, they provide food and they are able to visibly and instantly see increased brand perception. If a business wanted to donate food to your event, they would typically not be visible at the event.
What is sponsorship in marketing?
Now is the time to sit down and listen. Sponsorship is a partnership between your event and your sponsors, and requires a sincere interest in their objectives and how you can help them achieve their goals. The more you listen to your sponsors, the better equipped you’ll be to create custom packages that unlock tremendous opportunities for you, …
Can sponsors help you?
Sponsors can help you take your conference to the next level. But finding the rights ones — and designing conference sponsorship packages they love — can be a serious challenge. One mistake event creators often make when approaching sponsors is to treat them as one-off transactions.
Does your event need a sponsor?
For many events, sponsorship is the key to powerful marketing. In addition to raising funds, having one or more event sponsors can open up opportunities for:
How to choose a sponsor for your event
Yes — you’ll have so many options, you’ll actually get to choose! And you might even find that because event sponsors are reaching out to you.
5 ways to find an event sponsor
A little creativity and some elbow grease are required, but finding options for event sponsors is a super attainable goal.
Learn how to get sponsors for an event with these 8 tactics
When you’re job hunting, you don’t send the same generic cover letter to every company. The same principle applies to event sponsorship proposals.
Stay confident in your sponsorship proposal
Ultimately, remember that potential sponsors are businesses — not philanthropic organizations. They want something in return for funding your event.