How to get the most out of a business conference


How to Get the Most Out of a Business Conference

  • Write Down Your Goals. Obviously if you’re signing up for a business conference, you’re doing it for a reason. …
  • Take Promotional Supplies. It’s easy to forget to take supplies and promotional materials when you’re going to a business conference.
  • Get a Schedule Beforehand. …
  • Prepare to Socialize. …
  • Ask if You Can Contribute. …


When you go to a conference what do you want to accomplish?

When you go to a conference, know what you want to accomplish before you hit the conference floor Tweet this! After you’ve determined that an event is a good fit, it’s important to figure out your goals for the event in advance. Knowing what you want to get out of an event will help you figure out what to prioritize.

How do you prepare for a business conference?

“Have a plan before you attend a conference. Research the event including speakers and sponsors. Don’t waste your time the day of the event trying to figure out where to go or which sessions to attend. Once in a session or workshop make a point to ask other participants why they chose that session.

How can I make conferences more memorable?

“ Conferences can be memorable, inspiring and fun — a great way to re-energize yourself . Make a point to join and expand the conversation by tweeting key insights on the event hashtag. Be sure to get an online contact established (i.e.LinkedIn).

How do you stay motivated when you attend a conference?

As you’re getting ready for a conference, “try to stay motivated to network professionally for the growth, advancement, and accomplishment” that it will bring. Weeks before the conference starts, “think about the people you would really like to get to know and then carve out time to accomplish that goal,” says Gino.


How can I get the most out of an industry conference?

Gain Visibility. … Build Stronger Relationships. … Get Briefed. … Choose the Right Sessions. … Remember What You Learn. … Connect With the Speakers. … Schmooze at the Social Events. … Put Away the Smartphone.More items…

What is important when attending a business conference?

Planning ahead is one of the most important things you can do to prepare for attending a conference. Take some time before the conference begins to set goals, plan your agenda, and make a list of people you want to meet while you’re there.

How do you have a successful conference?

Friday Finds: 8 Foolproof Conference Planning Tips & a Checklist for SuccessMake sure the venue aligns with the event. … Give every attendee a leg up on networking. … Build a detailed content plan with unique takeaways. … Create your conference marketing tree. … Spare yourself the most common conference planning headaches.More items…

How do you stand out in a conference?

5 Ways to Make Your Conference Stand OutMake people your priority. Put your attendees first by showing them you care. … Divide and conquer. The larger your conference is, the more diverse your attendees will be. … Make it easy for attendees. … Take advantage of the distractions. … Supply useful event swag.

How do you act in a business conference?

How to “really” behave at a business conferenceAlways sit as close as possible to an exit. … Bring along fake business cards. … Seek the Japanese. … If you party, party with the Italians. … Actually listen and take notes. … Truly connect with one or two people. … Turn your head towards the speaker. … The most important tip of all.

How do I prepare for a business conference?

Here are six steps to prepare yourself for a business meeting:Know the type of meeting you are going to attend.Understand your objectives and meeting attendees.Review and study the agenda.Know the meeting location.Consider potential obstacles.Determine desirable outcomes and actionable follow-up tasks.

What do you want to get out of a conference?

6 Tips to Get the Most Out of a ConferenceThink About Your Goals. Consider your priorities for a conference. … Choose the Right Conferences. There are several different types of conferences and they each have their own strengths. … Plan Your Time. … Networking. … Don’t Neglect Twitter. … Take Notes. … Follow Up.

How do you plan a perfect conference?

Before you actually start planning your conference, there are a few essential decisions you need to make and tasks you need to complete:Assemble a Team. … Set Objectives. … Identify Your Target Audience. … Come Up With a Theme and Format. … Develop a Budget. … Book a Venue. … Confirm Date(s) … Create a Master Plan.More items…•

How do I make my business event stand out?

7 Ways to Make Your Events Stand Out From the PackDon’t oversell to attendees. … Create “FOMO” urgency on social media. … Overcome obstacles with creative ideas. … Create an experience that inspires loyalty and repeat business. … Have synergy in cross-promotional opportunities. … Use emotion to create memorable experiences.More items…•

How do business events stand out?

7 steps to stand out at networking eventsStep 1: Research the event and the participants. … Step 2: Make an interesting business card or calling card. … Step 3: Approach open conversations! … Step 4: The handshake. … Step 5: Make eye contact. … Step 6: Meaningful conversation. … Step 7: Always follow up.

How do you stand out at a conference booth?

Continue reading to learn how to stand out at a trade show.Build hype in advance. … Invest in an eye-catching booth design. … Step up your swag. … Create an experience. … Leverage social media to your advantage. … Prioritize follow-up.

What is the purpose of a conference in a business?

A business conference is held for people working in the same company or industry. They come together to discuss new trends and opportunities pertaining to the business. A trade conference takes place on a larger scale.

What are the benefits of attending a conference?

attendance dramatically enhances both your professional and personal development, as well as providing you with tools and skills which you cannot be taught in-house or online. The focused nature of learning at a conference allows you to dig deeper with the understanding of your topic of interest.

Why is it important to attend seminars?

Workshops and seminars can address common problems or issues that business professionals may face on a regular basis. Participants can share their insights and thoughts on how to resolve the problem, which can offer a fresh perspective when dealing with the problem.

What is the importance of conferences and seminars?

Networking Industry experts, business partners, peers and clients conferences and seminars provide the perfect platform to meet people face-to-face in your field, exchange details and chat about how you might work together in the future.

What are the benefits of attending a conference?

Benefits of attending conferences. There are a lot of potential benefits of attending conferences that go beyond the simple “network and learn from speakers.”. Of course those are important, but there are other benefits that people don’t always consider. For example: Social media content from the conference.

What is the point of a conference?

The point of a conference isn’t just to meet people—it’s to network with people. If you go to a conference with a networking goal in mind, you need to make sure that you stay in touch with people after the conference. Your level of follow up depends on the kind of relationship you want to have with someone.

What is one great connection?

One great connection can lead to new job opportunities, partnerships, and content creation. One new idea, if it’s the right one, can change the way you approach all of your work. One great connection can lead to new job opportunities, partnerships, and content creation. Conferences and networking matter. Tweet this!

Why do people shy away from networking?

Despite the known benefits of having an extensive and diverse network, many people “shy away from the opportunity to create new connections because networking makes them feel inauthentic and physically dirty ,” says Gino. To reduce these feelings, she suggests changing your mindset and motives.

What does “good networking” mean?

After all, says Gino, “good networking not only means creating new connections. It also means maintaining and strengthening existing ones .”. But don’t spend all of your time with people you already know. That defeats the purpose of going to the conference in the first place.

Who is Parisa Parsa?

Parisa Parsa, the Executive Director of the Public Conversations Project — a Boston-based group that helps workers and organizations create constructive dialog in their professional, civic, and personal lives — attends several conferences a year. “I don’t know if I will ever figure out how to make conferences not exhausting,” says Parisa, …

Is a professional conference an unavoidable fact?

What the Experts Say. Professional conferences are an unavoidable fact of working life. And even if you’re an introvert who dreads the multi-day extravaganza of breakout talks and cocktail-infused networking sessions, you must resist your impulse to stay home, says Francesca Gino, a professor at Harvard Business School.

Who is Ron D’Vari?

Ron D’Vari, CEO of New York-based advisory firm NewOak Capital , is a self-described “conference junkie” who attends dozens of conferences each year. Conferences, he says, “expose me to new ideas and perspectives and give me a sense of the marketplace and where things are going.”.

Did Ron Winn get a spot on a panel?

Ron won a spot on a panel. Before the conference started, he examined the agenda and looked at the list of speakers and presenters. Whenever he came across a person he wanted to meet, he sent them an introductory email and a request to connect on LinkedIn. “That way, they know who you are,” he says.

1. Strategic Conference Preparation

Begin planning for a specific conference by first determining how attendance will align with the goals and objectives of your business. These reasons guide our team toward making a conference preparation plan. Taking ample time, in advance, to plan your schedule is critical.

2. Schedule Your Time Wisely

Conference schedules are often planned far in advance and there may be times that a session isn’t quite what you thought it was going to be. We empower our team to use their time wisely and get the most out of their conference experience.

3. Build Relationships at the Conference

Researching the companies and people you will meet is just as important as identifying the knowledge you want to gain from the educational sessions. Relationships often develop over time and have the potential to be a key component in that big contract you are anxious to close.

4. Create Online Networking Opportunities

If you do not have access to the conference attendee list in advance, find out if the event has a #hashtag and see who else is attending. This can help you identify key influencers or network with professionals who are interested in a particular topic.

5. Get Involved in Associations, Boards, and Committees

Help take care of the trade associations who educate us, protect us, and spread the word about our services. Investing in sponsorships is a great way to get your brand recognized and show your support. Join an association, a board, or committee and get involved to meet new people, learn from your peers, and share your special skills.

6. Learn to Be a Good Listener

Listening skills are paramount in a conference environment. There is an abundance of information and conversation going on with you and around you. Being a good listener is an essential part of gaining value from your attendance.

What are the biggest mistakes in networking?

One of the biggest mistakes (other than planning) in networking is the failure to follow-up! Not just with people you met at the event but with friends and colleagues who may not have been there. Find ways to share your experience and insights with them after the event.

Can you RSVP for an event?

You can simply RSVP for an event or you an actively RSVP. Once you commit to attending, really commit by making your own personal event plan. “Have a plan before you attend a conference. Research the event including speakers and sponsors.

Do chat functions enhance online workshops?

Chat functions do enhance online workshops and virtual conferences but to borrow from one of my mentors, “the network is incomplete until you meet in-person”. Remember this before you skip the IRL event experience to rely on the livestream.

Does it take planning and preparation to be at the right place at the right time?

Making the right choices on WHY you’re attending an event puts you in front of opportunity (aka serendipity). Yes, it takes planning and preparation to be “at the right place at the right time” not dumb luck .

Do conferences merit post mortems?

As with any major project, conferences merit their post-mortems. Taking time to do a thorough review of the event is as important as all of the prep work. Here are a few topics to cover:

Do expos have apps?

In addition to a robust website, most major expos have apps. The week before, download the event’s app, and log in. On-site Wi-Fi and cell service are notoriously poor at such crowded events, so downloading (and likely updating) ahead of time is critical.

How to be efficient at a conference?

The best secret to efficiency and enjoyment in conference attendance is maintaining a balance; balancing cost and effectiveness, balancing professional and personal, and balancing effort with stress. Keep these things in balance, and you’ll end up getting more than your money’s worth in every conference you attend.

How to get more out of a conference?

You’re the person responsible for listening, working and pitching your business. You’re only going to be able to perform well if you’re in the right mindset. Make sure you’re getting enough rest, eating right, and taking time to have some fun on your own.

1. Review the agenda

Before your employee leaves town (or leaves the office, if the event is in town), you should discuss expectations. Does she need to learn a new skill, gather cost-cutting ideas, find new vendors, scope out the competition or recruit new talent? The answers to these questions should shape her conference plan.

2. Go over the basics

Young or inexperienced employees may benefit from some reminders about how to maximize the conference experience. And even seasoned conference-goers may appreciate the refresher. Such basic instructions may include:

3. Get the word out

Face time is a major benefit to attending a professional conference. That’s why it’s important to let customers and vendors know someone from your company will be at the conference. When appropriate, have your attendees look up the conference hashtags and announce their attendance on social media.

4. Meet and greet

Professional conferences can be a challenge for both introverts and extroverts for different reasons. An introvert attending a professional conference may need to be reminded to step up and speak up. That means: Introduce yourself, ask questions in seminars, and get to know the folks at your lunch table.

5. Stay organized

During the conference, everyone is busy meeting new people and absorbing new ideas. No one can remember every important detail without taking notes.


Once everyone is back in the office, it’s time to reflect on what was learned and share that information with the home team. Post-conference, consider coaching employees to:


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