How to have a sucessful vendor conference


First thing first is do research! You can’t merely googling your potential vendors then straightly invite them to your event. Do a research of the background of the company, the engagement rating to the customers, the product or service they have.

Tips for Vendors to Maximize a Conference Investment
  1. Don’t limit your role to the exhibit hall. …
  2. Embrace the conference as a learning opportunity. …
  3. Know your value proposition. …
  4. Respect the competition, but don’t let the competition define your offering.
Apr 5, 2019


How to plan a successful virtual vendor event?

So decide your objectives, write them down, and use it for everything you decide to do. Your objective for a virtual vendor event will define your business and make it stand out and win over your audience. Researching the right provider for your virtual events is as essential as planning for the event.

How do you increase sales at a vendor event?

Stock up on gift bags at the dollar store and add $1 to the cash and carry price so you can provide a gift bag with purchase, one-stop shopping! You’ll have the busiest table at the event. Download a free credit card processing app (Square, Paypal, etc…) to increase sales. What Should I Display At A Vendor Event?

How do you plan a vendor fair?

Planning a vendor fair 1 Set the cost and budgeting. After you set your objective in hosting online vendor events, the next step you have to do is set cost and budgeting of your event. 2 Find the best vendor for your event. … 3 Create the event invitation. … 4 Attract vendors to your event. … 5 Establish post event engagement. …

How to invite a vendor to your event?

By using email, it will give your vendor time to consider your invitation or give the opportunity to discuss with you first easily. Here is one example of invitation for vendor event ideas through email. I am glad to announce our upcoming virtual vendor fair, [name of your event] to you.


What Questions Should I Ask The Vendor Event Organizer Before I Say Yes?

You found an event, yay! Now what? Time is money. Don’t waste it at events that have a high vendor fee, are flooded with vendors that sell similar…

I Found A Vendor Event, Now What Do I do?

You interviewed the organizer and found an event that’s a perfect fit for your biz. Now what? It’s time for strategy. What’s your objective? For mo…

Should I Bring Cash and Carry to A Vendor Event?

I’m not a fan of cash and carry. Cash and carry customers tend to take the product and run. You might miss the opportunity to get all their contact…

What Should I Display at A Vendor Event?

Just like ordering off a restaurant menu, less is more. I know you’re excited about your new products, but you don’t need to bring them all to your…

How to Setup A Vendor Display

Most vendors display products flat on the table, with no real focus or objective. Think yard sale. You, on the other hand, will look like an expert…

What Do I Say When Someone Approaches My Vendor table?

First: 2 Key Phrases to Avoid, Exclamation Points Optional:Join my team! Facebook is flooded with “join my team” posts. It’s overused and sounds a…

How to Follow Up With Vendor Event Leads

Remember the door prize drawing you did to generate leads? Everyone’s a winner! Well, there’s only one grand prize winner but why not follow up by…

Why do vendors have events?

Vendor events are key to getting out of your inner circle and making new connections, if you find events that are well attended, connect with your ideal client and have a strategy before you get there. After 23 years in the direct selling trenches, I’ve become an expert at getting results at vendor events. They aren’t always perfect, but this complete guide to vendor event success will help you make the most of your time and get better results.

What Should I Display At A Vendor Event?

Your display should communicate a simple call to action to the attendees. If your table is too busy or confusing, potential customers will walk on by. Use bundle deals that create what I call a BUY (or DO) THIS > GET THIS focus. Use your monthly marketing programs to create your bundle offer. For example, PartyLite offers a 1/2 price item with a $50 purchase. This comes to life at a vendor event with a Buy 2 Jar Candles bundle deal ($50) > Get a (high ticket item) 1/2 price. Based on this example, the vendor display is a selection of jar candles, a high ticket item, and an iPad with product videos, visuals and marketing materials. That’s it.

What Questions Should I Ask The Vendor Event Organizer Before I Say Yes?

You found an event, yay! Now what? Time is money. Don’t waste it at events that have a high vendor fee, are flooded with vendors that sell similar products and/or have low attendance. One of my vendor event failures was a fundraiser for an animal rescue. Everyone brought their dogs, which were adorable, but no one was interested in shopping with Fido on the leash. It’s ok to interview the event organizer and say No if it’s not for you.

Why is placing an order important?

Placing an order slows down the interaction and gives you more time to make a connection and probe for more opportunities , including parties and recruiting leads.

How to schedule a conference?

Draft a detailed timeline for your conference that starts early (8AM is reasonable) and ends early (4PM). Schedule a mix of formal speakers, small group workshops, and free networking time. Plan to feed your participants every few hours, either with a full meal or a break snack. After the day’s agenda is complete, consider hosting a dinner at a nearby restaurant or local entertainment such as a tour.

How to get a speaker to appear at a conference?

Reach out to your network to identify the speaker (s) who will best help you achieve the conference’s objectives and are within your budget ( do not ask or expect professional speakers to appear for free). Review demo videos and talk with people who have heard this speaker before. When communicating with a speaker, provide her with ample details so she can customize her remarks to your audience, and make sure you are on top of her travel arrangements and other needs.

How to promote an event?

Create a logo and color scheme for your event, and display it on an event website with online registration. Rally your troops to spread the word through e-mail and guest posts in online media targeted to your audience. If appropriate, make use of local event listing websites. Consider offering discounts to organizations that send more than one participant.

What to do instead of going to a conference?

Instead of just going to a conference in your industry, set up a small event outside of the conference. Tweet this!

What are the benefits of attending a conference?

Benefits of attending conferences. There are a lot of potential benefits of attending conferences that go beyond the simple “network and learn from speakers.”. Of course those are important, but there are other benefits that people don’t always consider. For example: Social media content from the conference.

What is one great connection?

One great connection can lead to new job opportunities, partnerships, and content creation. One new idea, if it’s the right one, can change the way you approach all of your work. One great connection can lead to new job opportunities, partnerships, and content creation. Conferences and networking matter. Tweet this!

What is the point of a conference?

The point of a conference isn’t just to meet people—it’s to network with people. If you go to a conference with a networking goal in mind, you need to make sure that you stay in touch with people after the conference. Your level of follow up depends on the kind of relationship you want to have with someone.

What is the easiest time to connect with new people?

Lunch might be the easiest time to connect with new people.

Why is sleep important in a conference?

It’s both, but it’s especially important for conferences because sleep is the first thing that goes out the window.

Do you remember everything you say in a conference?

Conferences are a blur of activity, so let’s face it—you’re never going to remember everything people say.

What do vendors want?

What most vendors want is a well qualified audience – that is a group of people who clearly possess the characteristics of the vendor’s target customers. If you can offer the chance to get in front of such a group, then you can greatly increase the efficiency of the vendor’s sales process – and that is valuable.

What is the best way to differentiate your event as a professional effort?

Providing for clear, competent learner support is one of the main ways you can differentiate your event as a professional effort. And, if you want to position it as a premium offering, you definitely need to provide good support.

How to deliver real value and impact when hosting a virtual conference?

If you want to deliver real value and impact when you host a virtual conference – and, as a result, prime your attendees to return for your next offerings – you need to put effort into “curating” the experience in way that helps bring out the value of the content in much the same way that a well-curated exhibit in a museum greatly enhances the value of the objects on display.

What are the criticisms of virtual events?

Mix in meaningful social. One of the typical criticisms of virtual events is that you don’t manage to get the same networking and interaction that you do with face-to-face events.

What does “vendor” mean in business?

By “vendors” I mean companies that sell products or services that are of value to your target audience, but that don’t compete with whatever you provide. Ideally, whatever the vendor sells should complement your products or services. In our case, this meant primarily working with learning management system (LMS) vendors, as most of our attendees use or plan to use a learning management system.

Why are sponsors important?

Finally, a sponsor’s brand can be valuable in helping to bolster your own brand and the credibility of the event which , again, helps to attract attendees.

Can attendees be valuable collaborators?

I mentioned above that attendees can be valuable collaborators for marketing the event. Through the use of social tools like chat and discussion, they also can and should be valuable contributors to the learning experience. But you can take things even a step or two further by featuring attendees in the session content. We did this in a number of ways.

Why do novice exhibitors focus on themselves?

Because of the large investment that’s needed to attend trade shows, novice exhibitors tend to focus 100% of their time on themselves. Before you can become a trade show leader, you need to learn from those who are.

When to follow up with leads?

Follow up with leads soon after the show. The longer you wait the longer they have to forget who you are and what you said.

Why are promos good?

These are great because the more people you get to wear them, the more others will want one. It’s also a great conversation starter for attendees- and your brand and booth are inserted into that conversation.

How many tenths of a second is a first opinion?

Our first opinion of someone forms in only one tenth of a second.

How to know if something works?

The only way to know if something works is to test it. The only way to know if the test worked is to measure it. Know going into the show how you are going to measure success. Find a way to measure the marketing techniques and their effectiveness. Rule out biases and outliers that can skew data.

Can you trade contacts with direct competition?

I don’t suggest trading contacts with direct competition, as many competitors battling for the same business can turn people off to the product or service. Rather, partner with brands selling different products and services that happen to have the same target market.

Do not go big extravagant?

Don’t go big and extravagant if it doesn’t have a purpose. The biggest success stories come from the companies with the most thought out marketing campaign at the show.

How to make a trade show stand out?

If your trade show display space will allow, erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.

What to put on trade show giveaways?

Have plenty of trade show giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it.

How to display your work at a trade show?

Have a portfolio of your work available as part of your trade show display. Print off some of your best projects put them into plastic sheet protectors, and arrange them in a binder. Then lay out the binder where visitors can flip through the pages.

How to say hello at a trade show?

Most importantly, be friendly and inviting. Say “Hi” to those that turn and look toward you or your trade show booth. Strike up a conversation and be sure to have a short introductory speech ready. And have fun!

What to do with gift certificates at trade shows?

Offer Gift Certificates for some of your services as a trade show giveaway. There’s nothing better than getting a deal, and when they ‘cash in’ their certificate, they will see how valuable your services are and will come back for more.

How to display trade show items?

Arrange your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.

Do you need a tablecloth for a trade show?

If the trade show display table you have does not include a tablecloth, be sure to get one that complements your display and represents your company’s image and color scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (i.e., a table runner ).


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