How to prepare marketing before conference


Use the following steps to create your event marketing plan.
  1. Step 1: Set the Goals and Budget for Your Event. …
  2. Step 2: Set Event Content Creation and Management Tactics. …
  3. Step 3: Leverage Your Event Speakers and Attendees. …
  4. Step 4: Promote Your Event in the Right Places. …
  5. Step 5: Summarize Your Communication Tactics.
Feb 14, 2020

How do you do conference marketing?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…

What are the 4 steps of a marketing plan?

The Marketing Planning Process: Four Steps to SuccessOne: Objective and Goal Setting.Two: Assessing Your Current Situation.Three: Writing the Plan and Strategy.Four: Implementing and Managing Your Plan.

What are the 5 P’s of event marketing?

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the P’s.

What are the 7 elements of a marketing plan?

The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix.

What is the 5 step marketing process?

The steps of the strategic marketing process (mission, situation analysis, marketing plan, marketing mix, and implementation and control) are different than the process for a specific marketing effort.

How do you start a marketing process?

How to develop essential marketing processes for your businessDevelop a plan. Before diving into the specific channels, copy, and ads you want to run, you need to take a step back and build a plan for your marketing initiatives. … Conduct a market analysis. … Outline your marketing tactics. … Run, analyze, revise and repeat.

What are the 4 types of marketing strategies?

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.

What is best marketing strategy?

Top 10 Business-to-Consumer Marketing StrategiesSocial Networks and Viral Marketing. … Paid Media Advertising. … Internet Marketing. … Email Marketing. … Direct Selling. … Point-of-Purchase Marketing (POP) … Cobranding, Affinity, and Cause Marketing. … Conversational Marketing.More items…•

How do you create a marketing plan for an event?

Use the following steps to create your event marketing plan.Step 1: Set the Goals and Budget for Your Event. … Step 2: Set Event Content Creation and Management Tactics. … Step 3: Leverage Your Event Speakers and Attendees. … Step 4: Promote Your Event in the Right Places. … Step 5: Summarize Your Communication Tactics.More items…•

What are 4Cs of marketing?

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).

What is a marketing strategy example?

Its strategy is to stimulate interest in specific products or brands without directly promoting any brand. It also increases brand awareness and provides valuable information to customers. Example: A dog shampoo company writes a regular blog offering customers dog grooming tips. Related: What Is Content Marketing?

What elements can be found in a marketing plan?

So let’s cover each of these elements in detail:Business goals.Marketing goals.Target audiences.Messaging.Strategy.Tactics.Budget.Timing.More items…

What are the 6 elements of a marketing plan?

6 main elements of a marketing planDescription of your product or service.Market analysis.Marketing goals and objectives.Pricing details.Advertising plan.Marketing budget.

What are the 8 P’s in marketing?

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you’ll have a much better chance to attract and convert your potential customers.

What are the elements of marketing?

There are five elements of a marketing mix, otherwise known as “the five P’s,” of marketing: product, price, place, promotion, and people. Careful consideration of these five elements will help a business better craft marketing plans that effectively reach their target audience.

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

Pre – Event Prep

First is to identify what your goal is: Is it to learn about specific info provided at the conference, is it a networking event that you are trying to capture leads or even a great place to enhance/reinforce your personal brand. Write it down. Remember that goals are specific, measurable, achievable, relevant and timebound.

Content Preparation

Consider putting up a few blog posts before the conference so that you don’t have to worry about writing on a deadline at the event.

Promotion and Other Prep

Order fresh business cards. If you’re in a hurry use an online service like Overnight Prints and have your cards sent to you. Your name and logo should be the largest thing printed on your card. Make your primary mode of requested contact come first.

After the Event

Remember that not meeting someone at an event is probable and quite likely. There are always missed opportunities, even when the event hosts go out of their way to provide networking sessions. Take the opportunity to reach out to people after everyone has gone home and make even more connections at that time.

Why is it important to be prepared before a conference?

The investment of time, travel and energy required to go to conferences, makes it more important to be prepared before you go so that you’re not scrambling at the last minute or worse yet – while you are there. The 21st century conference attendee has a lot more technology, social media and content options that can be used to share …

How to connect with people you meet?

Use LinkedIn to connect to people you meet . Use Twitter and Google+ to tell people who you have met and share a link to their work or website. Use Facebook to post great pictures and videos of you in action and the experience you are having.

What is the rule of thumb for a 21st century conference?

The rule of thumb is. Prepare. Be flexible.

1. Plan well in advance

Preparing for a conference is usually a highly complex task that requires early planning. You should start preparation at least six to eight months in advance, so you can make sure that everything is in place in due time.

2. Form an organizational team

It usually takes a large team to properly prepare for a conference, so you need to form groups of people with specific tasks. The roles you are most likely to need in your conference committees are:

3. Define what the conference is attempting to achieve

A conference needs an agenda and a clear set of goals it aims to accomplish. Some of the most widely-pursued goals by conferences are:

4. Create a business plan based on the available budget

After estimating how much money you have at your disposal, you need to plan how it is spent. The first things that need to be budgeted in are the conference’s venue, catering and fees for prominent speakers.

5. Pick a date

Choosing the right date for your conference depends on several factors. However, before considering the date you need to decide on how many days the conference lasts. As a general rule, a conference with less than 300 participants can be conducted in a single day, while those with around 300 participants or more typically need two or more days.

6. Choose an appropriate venue

After the date is set, you can find and book the right venue for the event. The main factors that need to be considered when picking the venue are:

7. Book your speakers

Most conferences center on speakers that are regarded as top figures in their professions. They are usually the ones who make it attractive for others to attend the conference, so they need to be booked well in advance.


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