How to promo0te conference

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Best Ways to Promote a Conference

  • Use Social Media. Social media is far and away one of the most effective marketing and promotion platforms on earth so it presents a perfect opportunity for you to put …
  • Create a Hashtag. One of the best ways to engage your audience and promote your conference-related content is to create your own hashtag.
  • Live Stream the Event. All the major social media channels allow for live streaming. This is a great way to promote your conference and generate hype around your event.
  • Hold a Contest. Use your social media accounts to hold a contest, get creative here! …
  • Use Influencers. Influencers are valuable tools in your event marketing tool kit. …
  • Optimize for SEO. This may seem obvious but we’re going to say it anyway: if people can’t find your conference details, they aren’t going to attend.
  • Industry Listings and Publications. Never look past traditional print media or industry publications. …
  • Email Marketing Campaign. When it comes to promoting your event, good ol’ email marketing is still incredibly powerful. …
  • Retargeting Campaigns. When it comes to online purchasing decisions, sometimes people just need a little time. …
  • Make Registration Easy. One of the best things you can do to promote your conference and boost registrations is to make it easy.
Best Ways to Promote a Conference
  1. Use Social Media. …
  2. Create a Hashtag. …
  3. Live Stream the Event. …
  4. Hold a Contest. …
  5. Use Influencers. …
  6. Optimize for SEO. …
  7. Industry Listings and Publications. …
  8. Email Marketing Campaign.

How to promote your conference on social media?

As a conference promoter, your game must be strong across social channels. Any way that you can make your social media efforts more consistent and efficient will benefit your conference marketing.

What tools should I use to promote my Conference?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

Why is good promotion important for conferences?

Good promotion is a necessary part of planning a great conference. With so many conferences being held, you have to promote your conference well in order to attract attendees. People need to know about your conference in order to attend, and promotion ensures that people interested in your conference are exposed to it.

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Where can I promote a conference?

The four major social media platforms you can use to promote your event are Twitter, LinkedIn, Facebook, and Instagram. The target audience for your event will have a significant impact on which platform you focus your time.


How do I promote my virtual conference?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…


How do I promote my business in a conference?

Publicize Your Involvement Let your key customers know that you’ll attend the conference or trade show. Send a mailing to your customer database. Use your website to announce the event, and invite people to stop by your booth. Mention the event in promotional material and press releases.


How do I get more attendees to a conference?

Do You Know The 5 Best Ways to Increase Event Attendance?Make the City Part of the Event. … Create Content that Tells a Story. … Plan a Unique Experience, Then Promote It. … Send Personal Invites. … Get the Media to Cover Your Event.


How do you promote an event successfully?

Event Promotion IdeasOffer early bird registration.Place a sign outside your business.Produce a creative landing page.Participate in content marketing.Have event-specific branding.Use email marketing to reach your audience.Post pre-event behind-the-scenes posts.Retargeting ads on social media.More items…•


How do you promote a live event?

The 10 Best Ways to Promote an Event OnlineCreate Content to Promote Your Event.Add Your Event to Your Email Signature.Use Email Lists to Your Advantage.Create a Unique Event Page.Promote Events on Facebook.Promote Events on LinkedIn.Promote Events on Instagram.Share Your Event on Snapchat.More items…


How do you announce a conference participation?

11 corporate event announcement templates you can use:Announce your seminar. … Invite your audience to a conference you’re hosting. … Promote a conference at which you’re speaking. … Announce your trade show. … Share information about a trade show you’re sponsoring. … Get RSVPs for an executive retreat.More items…


When should you start promoting a conference?

Start Early Start planning and promoting your conference as early as you can. This gives attendees more exposure to your conference and more time to prepare for it. When you start early, you can sell early bird tickets at a discount to encourage more registrations.


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How can you encourage people to participate in events?

Here are eight ways you can drive more audience interest, enthusiasm, and participation at your events.Invite advance contributions. … Request creative input. … Crunch the numbers. … Surprise and engage. … Add guest appearances. … Promote running commentary. … Better leverage speakers. … Create unique takeaways.


How do you convince people to participate?

We look to give you a heads up on some of the best persuasion tactics you can use to get more people through the door next time round.People need to feel good about themselves. A great way to get people to attend an event is to make them feel special. … Interested in the person. … Offer the chance to interact.


Where can I promote virtual events?

#5) Leverage Social Media Channels That Make Sense for Your Virtual Event Audience. Facebook, Twitter, LinkedIn, YouTube, Instagram, and even Snapchat, all have their strengths and purposes to help promote your event.


How do you encourage virtual participation?

During the remote meetingIntroduce everyone. The video camera doesn’t show every speaker throughout the meeting. … Have small talk before to start. … Remind of the meeting goal. … Give people things to do. … Be courteous to others. … Ask participants to contribute. … Be engaging.


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How do you engage participants in virtual conference?

Virtual conference engagement ideasOffer a free ebook or several free ebooks. … Offer slide decks and replays to attendees. … Offer online coupons – especially from sponsors and exhibitors. … Use polls before, during, and after the event. … Offer an immersive agenda. … Create a social media hype ahead and during your conference.More items…•


1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.


2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.


3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


Summary

So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.


How to promote a conference?

Use Social Media. Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.


Why do we blog at conferences?

Blogging is a great way to keep people updated on your conference. You should blog about your conference and about the industry. If you’re planning a conference on education, it is a good idea to share news on education technology and blog on how you’re planning your conference.


Why do conferences use hashtags?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.


How does blogging help in a conference?

Blogging can also help increase the search engine visibility of your conference. When someone searches for a conference on a specific topic, you want them to see your event website. This will help increase attendance at your event.


Do sponsors help conference planners?

Most conference planners know that allowing companies to sponsor your event will give you a larger budget, but the promotional benefits of a sponsorship are often overlooked. When a company or organization sponsors you, their success is tied to your success, and they will do whatever they can to help promote your event. Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Do sponsors promote events?

Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Does a conference registration page hurt your ticket sales?

That means ensuring that your ticket registration page and schedule can be shared easily. Your conference registration page should not be overly complicated and should have a good amount of information. Long and complicated registration pages hurt your ticket sales.


How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …


How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.


What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.


How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.


What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.


Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.


Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …


Encourage Audience Participation

People often fret over the lack of audience participation in an online event, yet how often do you see truly interactive in-person presentations?


Utilize Social Media

Social networking is a lot more than baby photos, cat memes, and LinkedIn birthday notifications.


As an Attendee

The first being, when can you participate in a 1,000-person-strong conference in your pajamas?! We’re only kidding… or not.


As a Host

In addition, if you are hosting an event, you suddenly open your doors up to the world with less barriers, and the results show for themselves.


How effective is social media in promoting a conference?

Social media can be a cost-effective strategy for promoting your conference — even if you allocate budget for paid advertising. That’s because social media advertising allows you to reach beyond your followers and promote your conference to people based on their job title or industry.


Why use hashtags in conferences?

Using a hashtag consistently can help you boost the online conversation around your conference — and ultimately, your registration sales. Follow these tips to get the most out of your conference hashtag.


Is social media good for conference marketing?

Jun 27, 2018. Social media isn’t just a good place to promote your conference — it’s an essential part of the conference marketer’s playbook. Consider this: nearly 25% of traffic to event registration pages comes from social networks, and people who register after hearing about your event on social media are 3X more likely to share it with others.

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