How to promote a business conference


  1. Tap into industry influencers Investigate who the top influencers are in your industry. Most likely these individuals will have a strong following that may align with your target audience. …
  2. Offer attendee incentives Offer incentives to your membership or past conference attendees to promote your event. …
  3. Use your speakers and sponsors
Best Ways to Promote a Conference
  1. Use Social Media. …
  2. Create a Hashtag. …
  3. Live Stream the Event. …
  4. Hold a Contest. …
  5. Use Influencers. …
  6. Optimize for SEO. …
  7. Industry Listings and Publications. …
  8. Email Marketing Campaign.


How to promote your conference?

Even the littlest promotions help – get the committee (and other stakeholders) to put a conference logo promoting the event within their email signature. This is an easy and cheap way to promote the conference to vast networks of potential attendees or sponsors. 8. Social media shares

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

What is the best marketing strategy for your annual conference?

Undoubtedly, if you have an annual conference, you already have a standard event planning marketing strategy. At a minimum, it includes a website, email marketing, advertising and so on. (If it doesn’t – it really should!)

How do I promote my event?

This is a prime opportunity for promotion by people who know and respect your event. Speakers and sponsors have a special interest in maximising attendance numbers at your event. Provide them with an easy to use marketing pack to promote their involvement to their networks. 3. Use your speakers and sponsors


Where can I promote a conference?

The four major social media platforms you can use to promote your event are Twitter, LinkedIn, Facebook, and Instagram. The target audience for your event will have a significant impact on which platform you focus your time.

How can you encourage people to attend a conference?

5 tips to encourage guests to attend your next conferenceConsider the timing of your event. … Offer early bird pricing and reward last year’s attendees. … Invite a high profile speaker or entertainer to present. … Use reputable suppliers for your catering, audiovisual and venue needs. … Promote your event using social media.

How do I promote my virtual conference?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…

What is the best way to promote an event?

Event Promotion IdeasOffer early bird registration.Place a sign outside your business.Produce a creative landing page.Participate in content marketing.Have event-specific branding.Use email marketing to reach your audience.Post pre-event behind-the-scenes posts.Retargeting ads on social media.More items…•

How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•

How do you attract delegates to a conference?

How to Attract Top Conference DelegatesMake it INFORMATIVE. Include key topics, main speakers and interesting locations. … Make it VISIBLE. … Get the TIMING right. … Make it go VIRAL on Social Media. … Connect with your INSTITUTION and other activities.

How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•

How can social media be used to promote an event?

6 ways to promote an event on social media before it happensPost a countdown on Instagram Stories. … Create an event page on Facebook. … Post teasers with necessary details. … Create a hashtag. … Give a sneak peek. … Host a giveaway. … Design a custom AR filter for Instagram or Snapchat. … Interview attendees on Instagram Stories.More items…•

What are the 4 types of promotion?

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.Advertising.Sales Promotion.Public Relations.Direct Marketing.

How do you promote a campaign?

4 easy ways to promote your campaigns. May 19, 2022•Emma. … 4 easy ways to promote your campaigns.Enable social sharing. … Post your campaign to your social sites. … Promote your signup form on social media. … Use the follow or social block in your campaign.

How do you promote a free event?

Here are 30 places to promote your event for free:List your event on discovery websites.Create a Facebook group for your event.Enlist co-hosts & other FB groups.Make your event google-search (SEO) friendly.Promote on Pinterest.Do a free social media ticket giveaway.Create targeted WhatsApp broadcasts.More items…

How do you advertise an event example?

Top 10 Examples of Event AdvertisingMaking video and graphics front and centre on your event website.Facebook pages that really challenge people to get involved.Facebook events that build FOMO.Using Instagram/Pinterest Hashtags to build community.Going beyond standard print collateral with added value items.More items…•

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.

2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.

3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.

What is your ultimate plan at the conference?

What is your ultimate plan at the conference? What are you looking to promote, and how are you going to do it? Entering a hall full of people blindly, in hopes that you will land new clients, is nothing but a one way street towards failure. Before meeting any of your potential new clients, practice your story and how you are going to hook others on the idea that your business could somehow help theirs. Don’t expect anyone else to do all the talking for you, and come prepared; those who do are the ones who walk away with new clients, simple.

How to establish a business partnership with someone?

Marketing is all about connections, and the best way to establish a business partnership with someone is to actually do it in person, and what better way to meet a lot of physical connections than by attending conferences and industry talks.

Is conference going digital?

Conferences are going digital. Not entirely, mind you – conferences are actually a vestige of traditional marketing, and will likely be a mainstay of corporate and association fundraising and community-building for a long time. But digital communication can augment and streamline both the preparation and execution of a great conference.

Is social media the only tool for conference publicity?

Social media and digital marketing strategies aren’t – and shouldn’t be the only tool in your conference publicity arsenal. On the flip side, they’re also not something to throw together at the last minute to hoist onto your audience. Digital strategies need time to grow and for audience acceptance, and so traditional marketing needs to complement your digital strat, and vice versa.

How to increase attendance at a conference?

Provide them with an easy to use marketing pack to promote their involvement to their networks. 3. Use your speakers and sponsors. Your speakers and sponsor s will want to ensure maximum attendance at your conference.

How to get people involved in your event?

1. Tap into industry influencers. Investigate who the top influencers are in your industry. Most likely these individuals will have a strong following that may align with your target audience. See how you can get them involved with your event or at a minimum promoting the importance of it to their community. 2.

What is remarketing campaign?

If you have the budget, a remarketing campaign is an ideal way to tap into an already interested audience. Basically, through Google ads – if someone has visited your website but not proceeded to purchase – you can position your online advertising to a defined audience to remind them of the event and their interest.

How does video marketing help?

Video marketing can have a strong, positive impact on decision making. Creating videos – such as testimonials from delegates, a collage of past conferences or personal invitations from speakers – is a great way to build engagement, build your brand and encourage sales.


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