How to promote a conference on facebook


A 6 Step Guide to Promoting Your Conference Event on Facebook

  1. Create an Events Registration Page. Rather than just announcing an event through a post on your social media channel,…
  2. Add a Social Share Button. There’s so much more you can do with your events page to encourage visits and shares.
  3. Write on Your Wall Daily. Keep posting on your wall, though be sure…

How to Create an Event Ad from Your Facebook Page
  1. Go to your Facebook Page and click Promote.
  2. Select Boost an Event.
  3. Choose the event you want to promote and click Boost Event.
  4. If your event is in-person and requires tickets, choose your objective in the Goal section.


How do I promote my event on Facebook?

You can do this by going to your “Events” tab, then clicking “Share Events.” This post will automatically include a preview of your latest events. You can also send this link out on other channels, like a mailing list or fan club. 4. Extend promotion by adding your event to other Facebook Pages

How do I Optimize my Facebook page for events?

The first thing you should do is optimize your Page to showcase your events. First, make sure your “Events” tab is one of the first tabs on your Page’s Timeline on desktop. This makes it easy for people to find your calendar and see a full list of your events.

Do I need Facebook event ads for my event?

As a general rule, you need to ‘pay to play’ on Facebook, meaning Facebook event ads will be essential. Whether your event is online, in-person, or a hybrid combination, consider the following ways to create more buzz around your event. What are Facebook Events? What are Facebook Event Ads? What are Facebook Events?

How do I add a Facebook event to a calendar?

There are often many people involved in organizing and promoting an event. Rather than creating duplicate Facebook events, you can add your event to calendars on other organization’s or individual’s official Pages. To do this, click the “More” dropdown on your event next to “Invite.”


What is the best way to promote an event on Facebook?

Best Ways to Promote an Event on FacebookChange your business’ page settings so your Events are listed first when people find your business page. … Share and pin your event to the top of your business page. … Post a status highlighting the event from your business page. … Optimize your event page for wider reach.More items…•

How can I promote my conference?

Top 4 Ways to Promote Your ConferenceUse Social Media. Promoting your conference using social media is a no-brainer. … Start Early. Start planning and promoting your conference as early as you can. … Blog. Blogging is a great way to keep people updated on your conference. … Leverage Your Sponsors.

How do I promote my virtual conference?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…

How do you promote a social media conference?

7 Tips to Boost Event Attendance with Social Media MarketingCreate Facebook Events… And Then Share Them Everywhere. … Post Frequent (but Limited) Posts. … Promote it with a Hashtag. … Start Early. … Schedule Relevant Posts Ahead of Time. … Run Ad Campaigns for Heightened Visibility. … Use Contests to Increase Word of Mouth.

How do you market a conference event?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…

How do you attract crowds to an event?

8 Tips to Draw Bigger Crowds at Your Next EventTarget the Audience You Want. Keep your target audience in mind when promoting your event. … Reach Them Where They Are. … Communicate the Benefit. … Encourage Early Birds. … Use Social Media. … Create FOMO. … Leverage Influencers.

How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•

How do you promote a live event?

The 10 Best Ways to Promote an Event OnlineCreate Content to Promote Your Event.Add Your Event to Your Email Signature.Use Email Lists to Your Advantage.Create a Unique Event Page.Promote Events on Facebook.Promote Events on LinkedIn.Promote Events on Instagram.Share Your Event on Snapchat.More items…

What are the 12 steps to promote an event on social media?

How to Promote Your Event on Social Media in 12 StepsStep 1: Choose your social networks. … Step 2: Choose your event hashtag. … Step 3: Upgrade your social profiles. … Step 4: Create (and sell tickets through) a Facebook Event. … Step 5: Craft your content carefully. … Step 6: Invest in tools to streamline your process.More items…•

How do you make an event go viral?

“We hope it will go viral”….10 Elements That Make Events Go ViralThe Event Is Targeted to an Active Online Community. … The Event Relies on Innovative Technology. … The Event Involves Super High Calibre Speakers. … The Content Is Made Available and Shareable. … The Concept Is Uniquely Innovative. … The Event Can Be Self Organzied.More items…•

Creating a Facebook event page

Understanding how to promote an event on Facebook successfully begins with learning how to create an appealing and relevant Facebook event page.

Generating pre-event buzz with a Facebook event page

Many social media users check in on their accounts daily, if not multiple times each day. With about 2.89 billion active users worldwide each month, Facebook hosts a vast audience and is a fantastic place to generate buzz for upcoming events.

Promoting an event with Facebook ads

Having a built-in user-friendly Ads Manager, Facebook allows users to create and run attractive digital ad campaigns quickly. With customization options, a plethora of preferences to choose from, and detailed tutorials available, planners can create and run ads for a specific period of time, to a targeted audience, on a pre-determined budget.

Keep attendees in the loop with Facebook updates

Sharing relevant content also means keeping attendees and Facebook event followers in the loop of all updates, changes, and pertinent event information. Show appreciation to followers who regularly keep up with the Facebook event page with “you heard it first” updates or exciting event developments.

Facebook event promotion that boosts engagement

According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.” To get a jumpstart on ensuring an event’s success, promote it on Facebook in ways that encourage attendee engagement before the event even starts.

F requently asked questions about Facebook event promotion

To promote an event on Facebook, the first step is creating an event page optimized to reach the target audience for the event. Connect the Facebook event page to the company or brand page as well as other applicable resources. Before the event, post relevant, valuable content that builds excitement for the event and drives attendance.

How to promote an event on Facebook?

Once you’ve created a Facebook Event page, you can promote the event by creating an Facebook event ad directly on the Event page, using a business page on Facebook, or an individual’s account.

How to promote an event on your business page?

You can promote an event directly from your business page by clicking “Promote” on the top right of your page.

What are Facebook Events?

Before you create a Facebook events ad, you’ll probably want to create a Facebook Event. This can be created by you as an individual or by your business page.

What is Facebook event advertising?

Facebook event ads are what you use to promote your Facebook event. They help you drive awareness, request RSVPs, and sell more tickets directly on Facebook.

Why should event marketers use Facebook?

Event marketers should utilize Facebook company pages as a way to promote an upcoming event to an audience of people already interested in the services or products the company provides.

Why do major music festivals have co-hosts?

Often, major music festivals or concerts will add co-hosts so that it’s easier for organizers to reach potentially interested fans.

Why is sharing pre-event content important?

Sharing pre-event content to further excite existing attendees is a great idea because it further engages them, and because providing your most excited audience with awesome content will encourage them to share your event with their friends.

How to Promote Your Event on Facebook

There are more than 35 ways to promote conferences and other events. But there is no need to try all of them at the same time, especially if you will be promoting by yourself or in a team of two or three people. It is much more efficient to select 5-7 instruments and concentrate all your efforts, time, and budget on them.

Step 3

Do not expect your event to get popular overnight. You need to promote it, so it can gather more participants. For example, you can place information about the event on a personal page and a brand page.

Step 4

The event organizers and participants can invite their Facebook friends to the event. How they do it depends on whether the event is private or public.

Step 5

It is possible to get even more participants for your event using advertising. You can do it via the boost option on your event’s page or the Facebook Ads Manager.

Step 6

There are people on Facebook that have earned respect in a certain audience. They can influence public opinion – that is why they are called opinion leaders.

Step 7

Any activity on the event promotion should be measured to understand what methods should be used in the future, as well as what should be abandoned. On Facebook, you can view the statistics of current and previous events.

How to promote events on Facebook?

Promote events on your Facebook Page. The first thing you should do is optimize your Page to showcase your events. First, make sure your “Events” tab is one of the first tabs on your Page’s Timeline on desktop. This makes it easy for people to find your calendar and see a full list of your events.

Who is the product marketing manager of Facebook events?

To find out how, we sat down with Virginia Maloney, the Product Marketing Manager of Facebook Events. Here are her top tips to promote an event on Facebook.

Why do Facebook ads work?

One of the reasons the ads work so well, besides the fact that everyone is on Facebook all the time, is the way you’re able to target your campaigns very granularly. You can segment who receives your ad by location, age, gender, likes and interests, connections, relationships, language, education, workplace, and more.

How to share your calendar?

To share your calendar, publish a post with a link to your event calendar. You can do this by going to your “Events” tab, then clicking “Share Events.”. This post will automatically include a preview of your latest events. You can also send this link out on other channels, like a mailing list or fan club. 4.

Can you sell tickets on Facebook?

If you use Eventbrite, you can now sell different ticket types or enable free registration directly on Facebook. This new checkout experience results in a 2x increase in actual ticket sales (Facebook data in partnership with Eventbrite, 2017).

Is Facebook a good tool for promoting events?

When it comes to promoting your event, Facebook has the potential to be your most effective tool. But it’s not as simple as creating an event on Facebook and sitting back to watch your tickets sell out. With more than 47 million Facebook Events created just last year, you have to work to promote your event on Facebook in a way that makes yours stand out.

How to boost your Facebook event?

1. As soon as you’ve created your event, Facebook will serve you a pop-up that reads, “Boost Your Online Event”. Click “Boost Event” to promote your event to new audiences.

How to share a link on Facebook event?

On your event page, you’ll see a “Share” option (the arrow pointing to the right) — when you click on it, Facebook gives you an option to copy-and-paste a specific URL link, or share to a Page or group:

How to pin a Facebook event to the top of the page?

Then, right-click the three dots at the top right-hand corner of your Facebook post, and select ” Pin to Top of Page “:

What are the challenges of hosting a Facebook event?

Of course, one of the biggest challenges when hosting a Facebook event is spreading awareness of the event to both new and existing audiences.

How to increase traffic to your events page?

To increase traffic to your events page, consider re-organizing these tabs so an “Event” tab is listed first on your business page.

How to reach new audiences?

One sure-fire opportunity to reach new audiences is by asking another business or influencer in the industry to co-host or sponsor your event.

What is an event?

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.

What is social media?

Social media is far and away one of the most effective marketing and promotion platforms on earth so it presents a perfect opportunity for you to put your conference details in front of the people who will want or need to see it.

Is planning a conference hard work?

Planning a conference is hard work, whether it be a physical or virtual conference, and if you don’t properly promote your conference, all that hard work will be a waste.


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