How to promote a conference


Best Ways to Promote a Conference

  • Use Social Media. Social media is far and away one of the most effective marketing and promotion platforms on earth so it presents a perfect opportunity for you to put …
  • Create a Hashtag. One of the best ways to engage your audience and promote your conference-related content is to create your own hashtag.
  • Live Stream the Event. All the major social media channels allow for live streaming. This is a great way to promote your conference and generate hype around your event.
  • Hold a Contest. Use your social media accounts to hold a contest, get creative here! …
  • Use Influencers. Influencers are valuable tools in your event marketing tool kit. …
  • Optimize for SEO. This may seem obvious but we’re going to say it anyway: if people can’t find your conference details, they aren’t going to attend.
  • Industry Listings and Publications. Never look past traditional print media or industry publications. …
  • Email Marketing Campaign. When it comes to promoting your event, good ol’ email marketing is still incredibly powerful. …
  • Retargeting Campaigns. When it comes to online purchasing decisions, sometimes people just need a little time. …
  • Make Registration Easy. One of the best things you can do to promote your conference and boost registrations is to make it easy.
Best Ways to Promote a Conference
  1. Use Social Media. …
  2. Create a Hashtag. …
  3. Live Stream the Event. …
  4. Hold a Contest. …
  5. Use Influencers. …
  6. Optimize for SEO. …
  7. Industry Listings and Publications. …
  8. Email Marketing Campaign.

How to promote your event or conference successfully?

Promoting an event or conference is an enormous task, crossing multiple disciplines and requiring a good amount of foresight and strategic thinking. But if you follow the steps above, you’ll be quite a few leaps closer to a hugely successful event. Offering up analysis and data on everything from the events of the day to the latest consumer trends.

Should I promote my conference using social media?

Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.

How can you use visuals to promote your conference?

Using visuals during a lecture or speech helps people hone in on the key information and gives them something concrete to take note of. If your conference requires registration fees, it’s a good idea to give potential participants a teaser of the great information that awaits them at your event.

What is marketing your conference like?

Marketing your conference is a high-stakes game that requires plenty of planning and strategy, as well as on-the-spot thinking. But if you do it right, you’ll reap the rewards for years—and events—to come. Let’s talk. Our clients are smart, thoughtful, & forward-thinking.


What are some of the methods you can use to promote a conference?

Top 4 Ways to Promote Your ConferenceUse Social Media. Promoting your conference using social media is a no-brainer. … Start Early. Start planning and promoting your conference as early as you can. … Blog. Blogging is a great way to keep people updated on your conference. … Leverage Your Sponsors.

When should you start promoting a conference?

Start promoting the event at least 6-8 weeks in advance to ensure a wider reach. This also helps your potential attendees to clear out their schedules and make travel arrangements if necessary.

How do you promote an academic conference?

8 Steps to Promote Academic Conference Call for PapersWrite a detailed call for papers. … Publish the conference call for papers on website. … Formatting the call for papers (never do PDF or a picture version) … If possible, translate the conference call for papers into several languages.More items…•

How do I get more attendees to a conference?

Do You Know The 5 Best Ways to Increase Event Attendance?Make the City Part of the Event. … Create Content that Tells a Story. … Plan a Unique Experience, Then Promote It. … Send Personal Invites. … Get the Media to Cover Your Event.

How do you successfully promote an event?

7 Simple Tips to Promote Your Event EffectivelyExplicitly Discuss Promotion With Your Client. … Know Your Audience. … Keep Your Message Simple. … Link, Link, Link. … Take Out At Least One Print Ad. … Direct Mail Can Be Effective If Done Right. … Make It Personal. … 7 Shots You Need to Capture for Your Event Videos.More items…

How do you promote?

The best ways to promote a new product or serviceOffer loyal customers an exclusive preview. … Use a special introductory offer. … Make use of Google My Business. … Run a social media contest. … Spread the word via email. … Write a blog post. … Host an event. … Offer a complimentary upgrade.More items…•

How do you promote an international conference?

We share with you nine innovative, creative approaches you can use to effectively expand your event’s exposure.Tap into industry influencers. … Offer attendee incentives. … Use your speakers and sponsors. … Get it on video. … Be social. … Find common ground. … A little email something. … Social media shares.More items…

How do you promote a social media conference?

6 ways to promote an event on social media before it happensPost a countdown on Instagram Stories. … Create an event page on Facebook. … Post teasers with necessary details. … Create a hashtag. … Give a sneak peek. … Host a giveaway. … Design a custom AR filter for Instagram or Snapchat. … Interview attendees on Instagram Stories.More items…•

How do you advertise a symposium?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…•

How can you encourage people to participate in events?

Here are eight ways you can drive more audience interest, enthusiasm, and participation at your events.Invite advance contributions. … Request creative input. … Crunch the numbers. … Surprise and engage. … Add guest appearances. … Promote running commentary. … Better leverage speakers. … Create unique takeaways.

How do you convince people to participate?

We look to give you a heads up on some of the best persuasion tactics you can use to get more people through the door next time round.People need to feel good about themselves. A great way to get people to attend an event is to make them feel special. … Interested in the person. … Offer the chance to interact.

How to promote a conference?

Use Social Media. Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.

Why do we blog at conferences?

Blogging is a great way to keep people updated on your conference. You should blog about your conference and about the industry. If you’re planning a conference on education, it is a good idea to share news on education technology and blog on how you’re planning your conference.

Why do conferences use hashtags?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.

How does blogging help in a conference?

Blogging can also help increase the search engine visibility of your conference. When someone searches for a conference on a specific topic, you want them to see your event website. This will help increase attendance at your event.

Do sponsors help conference planners?

Most conference planners know that allowing companies to sponsor your event will give you a larger budget, but the promotional benefits of a sponsorship are often overlooked. When a company or organization sponsors you, their success is tied to your success, and they will do whatever they can to help promote your event. Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.

Do sponsors promote events?

Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.

Does a conference registration page hurt your ticket sales?

That means ensuring that your ticket registration page and schedule can be shared easily. Your conference registration page should not be overly complicated and should have a good amount of information. Long and complicated registration pages hurt your ticket sales.

1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.

2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.

3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

What is event marketing?

It encompasses a wide variety of disciplines, which in turn requires a lot of work across multiple teams within an organization. Promoting a large event or conference can sometimes feel like you’re scaling Mount Everest on a Unicycle sans oxygen, but with the right tools and strategy, …

Is the event over but the work is still done?

The event might be over but your work still isn’t done. It’s important to take all your promotional efforts and close out the event in a way that can be used for future events. You’ve likely collected a metric ton of photos, videos, feedback, testimonials and more during your event.

How effective is social media in promoting a conference?

Social media can be a cost-effective strategy for promoting your conference — even if you allocate budget for paid advertising. That’s because social media advertising allows you to reach beyond your followers and promote your conference to people based on their job title or industry.

Why use hashtags in conferences?

Using a hashtag consistently can help you boost the online conversation around your conference — and ultimately, your registration sales. Follow these tips to get the most out of your conference hashtag.

Is social media good for conference marketing?

Jun 27, 2018. Social media isn’t just a good place to promote your conference — it’s an essential part of the conference marketer’s playbook. Consider this: nearly 25% of traffic to event registration pages comes from social networks, and people who register after hearing about your event on social media are 3X more likely to share it with others.

How to promote a Facebook event?

Promoting the event on your business Facebook page serves two purposes: 1 Followers who land on your business page for other reasons will learn about your event. 2 Followers who are invited to your Facebook event can invite their friends.

What is hashtag event?

Create an event hashtag. Hashtags are a great way for people to follow along with a certain event through a simple search on their social media networks. Hashtags can be used on Facebook, Instagram and Twitter, so your participants can follow you wherever they hang out in the cyberworld.

What is a guest speaker?

Guest speakers are a crucial addition to many types of events, from conferences, to classes, to sporting events, and more. If you have guest speakers coming to your event, though, it’s possible that your audience doesn’t know who this person is or what they’re about.

Why do we use visuals in a lecture?

Using visuals during a lecture or speech helps people hone in on the key information and gives them something concrete to take note of.

Why use stellar testimonials?

To capitalize on this, you can use stellar testimonials from your previous attendees to show potential customers the value of your event and gain their trust.

Is it bad to have multiple pictures of your event?

Having multiple images to promote your event is never a bad idea. Variety keeps things interesting, and with guest speakers, it’s easy to create images featuring each person to share with your networks.


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