How to promote a virtual conference


Strategic Ways to Promote Your Virtual Conference

  • A Great Landing Page is Crucial. Your landing page is where you’re going to funnel possible event attendees so it needs…
  • Market Your Event at the Right Time. Most virtual conferences last all day so you want to start promoting it early so…
  • Organic Strategies. You don’t have to have a huge marketing budget to promote…

12 Must-Know Strategies for Marketing Virtual and Remote Events
  1. Create an attention-grabbing event page. …
  2. Use keywords to boost your search potential. …
  3. Make the most of email marketing. …
  4. Offer people a peek at what’s to come. …
  5. Leverage social media across platforms. …
  6. Ask your sponsors and partners to spread the word.


What are virtual conference ideas?

Virtual conference ideas are suggestions for creating engaging and memorable online events that attract significant audiences. Because virtual events are different experiences than in person events, you need to approach your seminar from a new angle.

How can I promote my Virtual Conference on social media?

Virtual conference social media ideas: Host a contest, such as a raffle or a user-generated-photo contest Create a hashtag for your event. This helpful guide from Whova can show you how. Use interactive elements to engage your audience, such as Instagram story polls or augmented reality filters

How can I promote future conferences on my event page?

You can offer previews of conference offerings by posting videos and photos to your feed. Once the event wraps, you can use the generated media to advertise future conferences, #TBT (Throw Back Thursday) style.

What are the best virtual conference best practices?

You can build hype for your event by running special campaigns on your social platforms. Though online symposiums are still a relatively new concept, social media promotion is sure to become one of the key virtual conference best practices. Virtual conference social media ideas: Host a contest, such as a raffle or a user-generated-photo contest


How do you attract attendees to a virtual event?

Tools to Attract Attendees to Your Virtual EventEvent Landing Page. A separate event website is the best way to market your event. … Email Marketing. Don’t forget those already on your mailing list. … Social Media. … Event Discovery Sites. … Google and Social Media Adverts. … Blogging. … Other Considerations.

How do I make my virtual conference stand out?

four techniques that will make your virtual event stand outSend out physical event gifts. I think we can all admit, we like free things. … Have engaging speakers. … Include entertainment. … Have breakout sessions.

How can I promote my conference?

Top 4 Ways to Promote Your ConferenceUse Social Media. Promoting your conference using social media is a no-brainer. … Start Early. Start planning and promoting your conference as early as you can. … Blog. Blogging is a great way to keep people updated on your conference. … Leverage Your Sponsors.

What makes your event stand out?

An event is created to ultimately bring people together albeit to educate, motivate, exchange ideas, network or develop new strategies. Your delegates are key to an event’s success and if you exceed their needs and expectations, your event will really stand out and be successful.

How do you make an online event successful?

15 Tips and Tricks for Hosting a Successful Online EventKnow your target audience. … Define event goals. … Create an event brand. … Choose an appealing topic. … Put together a team. … Land a great speaker. … Choose date and time wisely. … Choose a virtual event platform.More items…

How do you promote a zoom event?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…

How do you attract crowds to an event?

8 Tips to Draw Bigger Crowds at Your Next EventTarget the Audience You Want. Keep your target audience in mind when promoting your event. … Reach Them Where They Are. … Communicate the Benefit. … Encourage Early Birds. … Use Social Media. … Create FOMO. … Leverage Influencers.

How do you market a conference event?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…

How do you promote a social media conference?

7 Tips to Boost Event Attendance with Social Media MarketingCreate Facebook Events… And Then Share Them Everywhere. … Post Frequent (but Limited) Posts. … Promote it with a Hashtag. … Start Early. … Schedule Relevant Posts Ahead of Time. … Run Ad Campaigns for Heightened Visibility. … Use Contests to Increase Word of Mouth.

How do you promote a function?

A 10-Point Checklist for Promoting FunctionsOptimise your website. … Add the downloadable booklet but make email mandatory. … Get your head around SEO, or hire an expert. … Target new audiences with Facebook ads. … Trial directory advertising. … Stay top of mind with regulars through email marketing.More items…•

How to get your event in front of relevant audiences?

Try reaching out and offer cross-promotional opportunities, special discounts, or even speaking opportunities to get your event in front of relevant audiences.

Is marketing done if you hit your ticket goals?

But, even if you’ve hit your ticket goals and your event is about to begin, your marketing isn’t done.

Can you retarget a B2B event?

In my experience, it’s rare to get a ticket purchase for a B2B event on the first visit (people usually need to go get approval from their manager). Retargeting can help keep your event top of mind and get to a sale quicker.

How to deliver real value and impact when hosting a virtual conference?

If you want to deliver real value and impact when you host a virtual conference – and, as a result, prime your attendees to return for your next offerings – you need to put effort into “curating” the experience in way that helps bring out the value of the content in much the same way that a well-curated exhibit in a museum greatly enhances the value of the objects on display.

Who is the best promoter for a virtual conference?

Your best promoters for a virtual conference are the people who have a stake in it. This may include presenters, sponsors, exhibitors, and attendees, just to name a few of the more obvious possibilities.

What is content call?

In general, the content call was a way to make sure the presenters had begun actively thinking about their material and that there was enough time for us to help fill any gaps or act on any good ideas that came up.

What are the criticisms of virtual events?

Mix in meaningful social. One of the typical criticisms of virtual events is that you don’t manage to get the same networking and interaction that you do with face-to-face events.

Why are sponsors important?

Finally, a sponsor’s brand can be valuable in helping to bolster your own brand and the credibility of the event which , again, helps to attract attendees.

What do vendors want?

What most vendors want is a well qualified audience – that is a group of people who clearly possess the characteristics of the vendor’s target customers. If you can offer the chance to get in front of such a group, then you can greatly increase the efficiency of the vendor’s sales process – and that is valuable.

What is the best way to differentiate your event as a professional effort?

Providing for clear, competent learner support is one of the main ways you can differentiate your event as a professional effort. And, if you want to position it as a premium offering, you definitely need to provide good support.

Use Social Media

Social media is far and away one of the most effective marketing and promotion platforms on earth so it presents a perfect opportunity for you to put your conference details in front of the people who will want or need to see it.

Create a Hashtag

One of the best ways to engage your audience and promote your conference-related content is to create your own hashtag.

Live Stream the Event

All the major social media channels allow for live streaming. This is a great way to promote your conference and generate hype around your event. Here’s a list of top 14 virtual conference platforms that will allow you to live stream your conference and offer more features like virtual booths, lobbies and chat capabilities.

Hold a Contest

Use your social media accounts to hold a contest, get creative here! Run a photo-captioning contest or encourage people to like the post, like your profile, share the post, and tag a friend. Make sure you tell them to use your event hashtag. Give away VIP access or free tickets to your conference.

Use Influencers

Influencers are valuable tools in your event marketing tool kit. Typically, you would reach out to someone who has a lot of followers with your target audience and use them to plug and promote a product or service.

Optimize for SEO

This may seem obvious but we’re going to say it anyway: if people can’t find your conference details, they aren’t going to attend.

Email Marketing Campaign

When it comes to promoting your event, good ol’ email marketing is still incredibly powerful.

Planning Your Event

Before you start, it’s really important to know your goal and your audience. Clearly outline and identify your audience. Answer these questions:

Market Your Conference

A successful virtual conference depends largely on the number of attendees that show up. Leave no stone unturned to get the maximum number of attendees to your event. For this reason, your marketing strategy is essential.

Keep It Engaging

During the pandemic, webinar fatigue has become a very real phenomenon. A successful virtual conference is not one where your participants simply hop in, then hop out. Make sure you have other activities for them. Be ready to market these activities as well during your marketing campaign.

Wrap Up

Rest assured, if you follow these steps, you are sure to host a successful virtual conference. The virtual world offers great opportunities for all types of events. Explore some more ideas for different event types!

What is virtual conference?

Virtual conference ideas are suggestions for creating engaging and memorable online events that attract significant audiences. Because virtual events are different experiences than in person events, you need to approach your seminar from a new angle. These ideas also work for virtual retreats. Specifically, this list includes: …

How to create a virtual event?

To create a virtual event, first research and select the software and equipment you will need to execute your event. Once you choose your technology, you can begin recruiting and invite experts to present. You may also begin to plan virtual activities such as online cocktail hours, remote team building games, and other web extras such as ecommerce shops and digital book nooks. When your planning is complete, you can advertise your event online and open the registration process.

How to set up a rewind for a conference?

You can set up an online rewind by uploading video of the virtual discussions onto your event website. This offering can drive more guests to sign up for your conference, since the flexible schedule affords overcommitted attendees leeway. If a prospective attendee was hesitant to register for fear of missing a main event, then unfettered access to a replay may convince that guest that enrolling is still worth the cost.

Why are virtual daycares so popular?

Because guests will attend your conference from the comfort of home instead of the seclusion of an event center, there is a possibility that kids may crash the affair. For this reason, some organizers are advertising virtual conferences as children-friendly to encourage the attendance of busy parents. You can take this notion one step further by offering entertainment specifically for the kids.

What is hype in social media?

Social media hype. Social media is one of the most useful digital marking tools, and one of the best ideas for marketing virtual conferences. You can build hype for your event by running special campaigns on your social platforms.

Where are you staying at a conference?

At traditional conferences, guests may ask each other, “where are you staying?” to which the reply may be, “the Hilton downtown right next to the art museum, ” or “an Airbnb lake house just outside the city.” If all attendees stay at the same hotel, the conversation may shift to, “what’s the view from your room?” In the case of my annual company meeting, I could only ever answer, “I can see the top of the parking garage from my window.”

Can you record a virtual conference?

Most virtual conference software like Zoom and GoToWebinar allows you to record meetings and lectures with the click of a button. With this technology you can easily offer a playback of virtual conference events to attendees. Perhaps Abdul intended on watching the keynote speech on mobile technology in medicine, but his son sprained an ankle at soccer practice and Abdul spent the afternoon at an urgent care instead. Or maybe Joyce found the panel on LGBTQ law so riveting that she wants a playback.

1. Mix Up Programming and Formats

Who says a virtual gathering or conference has to consist of an online keynote and series of breakout presentations? Often, it also pays to create programming in the form of unique shared, group and VIP-style events.

2. Crowdsource User-Generated Contributions

Similarly, the more you get attendees involved in the event ideation process, the more excited and invested in upcoming programs’ they’ll be as well.

3. Transform Fans Into Evangelists

Individuals trust word-of-mouth sharing and friends’ recommendations more than formal advertising, paid spokespeople or professional reviews. That’s why online influencers—aka thought leaders who inspire others to action by sharing messages via digital and social channels—are among the most powerful voices on the internet today.

4. Do the Math

Another effective promotional strategy is to leverage cost-effective tools like online polls, contests and surveys to conduct attendee research up-front, and then provide results at your event, which helps generate added reasons to tune in. (And boost excitement and media coverage as a result.)

5. Introduce Guest Appearances and Surprises

Want to really get audiences talking? Using popular videoconferencing services, you can source live input and contributions from surprise guests wherever high-speed Internet connections are available.

6. Leverage Online Resources More Effectively

Don’t forget: Thanks to mobile devices and streaming media apps, every attendee is now a potential broadcast announcer or program participant.

7. Offer Unique Value-Adds and Takeaways

Everyone loves seeing their name up in lights. Noting this, a webcam (or video camera) can be one of an event planner’s most effective tools for capturing attendees’ thoughts and shining the spotlight where it belongs—on your community.

1. Set Expectations by Preparing Content

While there should be ample room for refinements, later on, it’s important to have the bulk of the content for your event prepared before you even start marketing it. This will help you set the right expectations, as well as give you more time to promote your event.

2. Create a Virtual Event Marketing Plan

Once you have a broad picture of how you want your event to play out, it’s time to establish a marketing strategy. The first thing to consider is your budget. Fortunately, it’s usually cheaper to promote a virtual event than an in-person one.Here are the key channels you should be, but not limited to using for virtual event marketing:

3. Craft a Compelling Event Landing Page

Now it’s time to build the landing page. Your landing page is the single most important asset of your entire virtual event marketing campaign since it’s ultimately where people will decide whether or not to attend your event.

4. Get the Support of Your Stakeholders

Promoting a virtual event isn’t something you should try doing alone. To lend credibility to your event, you also need to leverage your sponsors, speakers, employees, and even attendees themselves.

5. Keep the Conversation Moving

The best events are those that attendees will remember for months or even years to come. It might not be as easy to pull that off with a purely virtual event, but that doesn’t mean it’s not possible.


Leave a Comment