How to promote a women’s conference when sales are down

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Video and live streams are a great way to promote your event in general. Create teaser videos or share a live stream of the venue set up. This will help create excitement for your upcoming event and may even help prompt an increase in ticket sales.

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How do I organize a Women’s Conference?

Decide which elements of your women’s conference will need to be detailed in writing for your delegates. Consider, for instance, the schedule of events and keynote speakers. Keep in mind minor but important details such as directions, parking information, and area restaurants if meals will not be served at the conference.

How to promote your conference on social media?

As a conference promoter, your game must be strong across social channels. Any way that you can make your social media efforts more consistent and efficient will benefit your conference marketing.

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

Can You host a women’s empowerment workshop at a conference?

Whether you’re hosting a multi-day retreat or a break-out group at a conference or convention, you can adapt these 11 women’s empowerment workshop ideas to suit your group’s needs. First things first, though, you’ll need an exceptional venue to hold your workshop.

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How do you promote a conference event?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…


How do you get more people to attend a conference?

How to Increase Conference AttendanceConduct an audience survey.Send invitations early.Customise your marketing efforts to increase conference attendance.Use social media to boost event attendance.Location still matters.Encourage the attendees and speakers to promote the event.More items…•


How do you host a successful women’s conference?

7 Tips For Planning A Successful Women’s EventIdentify the WHY. … Attend other events yourself. … Network like it is your job. … Make it easy to be there. … Go the extra mile. … Be authentically you. … Think of your attendees as Brand Ambassadors.


How do I promote my virtual conference?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How can you encourage people to participate in events?

Here are eight ways you can drive more audience interest, enthusiasm, and participation at your events.Invite advance contributions. … Request creative input. … Crunch the numbers. … Surprise and engage. … Add guest appearances. … Promote running commentary. … Better leverage speakers. … Create unique takeaways.


How do you organize a woman’s empowerment event?

0:5911:07How To Plan A Women’s Empowerment Event – YouTubeYouTubeStart of suggested clipEnd of suggested clipSo here are six things that you want to consider right now upfront before you start getting into theMoreSo here are six things that you want to consider right now upfront before you start getting into the deep deep planning process to help make your event more successful and more impactful.


How do I host a woman’s gathering?

8 Steps to Host a (SUCCESSFUL) Women’s GatheringSet a date. … Create an easily shareable invite. … Invite all the women you’d like to attend. … Keep the conversation going. … Make it potluck. … Choose a theme. … Consider an activity. … Let go of your expectations.


What do you do at a women’s conference?

These events are full of inspirational, ground-breaking, courageous, and motivated women. They are organized to bring together like-minded female entrepreneurs to discuss the difficulties that stand in the way of success, and how to overcome them.


How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•


How can an event improve publicity?

8 Tips for Getting More Publicity for Your EventsMake it as easy as possible for press. … Know that more press doesn’t necessarily mean better or wider coverage. … Give them something to photograph. … Create exclusive content for key outlets. … Arrange a photographer escort. … Propose pre-event coverage.More items…•


Michelle Villalobos, MBA, CSP Follow

For many years, I founded and ran a successful women’s conference called The Women’s Success Summit in Miami. To this day I still come across people who fondly remember the event, and derived value from that event, and I often get asked about how to plan, market, fill, and especially, MONETIZE women’s empowerment events.


Michelle Villalobos, MBA, CSP

For many years, I founded and ran a successful women’s conference called The Women’s Success Summit in Miami. To this day I still come across people who fondly remember the event, and derived value from that event, and I often get asked about how to plan, market, fill, and especially, MONETIZE women’s empowerment events.


1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.


2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.


3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


Summary

So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.


1. Focus on wellness

Bring together experts in the health and wellness fields to create a conference that gives women the confidence to take charge of their health. Invite fitness influencers, health-focused companies, snd body-positive speakers like model Katie Willcox of Healthy is the New Skinny.


2. Foster entrepreneurship

Spark creativity with a conference designed for female entrepreneurs. Feature speakers from the food, arts, media, apparel, tech, health, and beauty industries so that business owners of all types can benefit from the sessions.


Book the perfect conference space

Peerspace is the easiest way to book the perfect conference space. Enjoy the largest location library and hassle-free bookings today.


3. Bring bloggers together

Blogging can be a lucrative endeavor, and it is also a creative outlet that almost anyone can enjoy once they find their niche.


4. Feature panels on podcasting

From companies to individuals, it seems like everyone has a podcast these days! It just might be the new blogging, so hop on the bandwagon and host a conference for podcast hobbyists and entrepreneurs alike. In fact, you can easily reach out to podcasters via social media channels like LinkedIn or Instagram. to gauge their interest in your event.


5. Host a documentary screening

Educate and inspire by showing relevant documentaries at your conference! Showing films is an impactful way to get your conference attendees fired up and ready to tackle their goals. Be inspired by documentaries that focus on social change (in fact, Sundance curated a handy list of titles).


6. Give out swag bags

Every conference attendee needs to walk away brimming with knowledge — and an arm-full of goodies! Approach potential sponsors and ask them to provide in-kind donations that you can send home with your guests. In addition, Etsy is a fantastic resource for commissioning small businesses to produce custom swag.


There are still few women in sales, despite higher rates of success

In partnership with our clients, we work hard to help diversify sales organizations. Despite women having an 11% higher close rate than their male peers, we still see the gender gap in full force in an industry where only 31% of sales reps are women and 18% are sales leaders.


Word-of-mouth sales recruitment is crucial

While Sheryl Sandberg, Oprah, and Karlie Kloss are moving the needle in reshaping the female narrative in their respective industries, research shows celebrity influence is waning for millennials. In its place? Peer-to-peer influence.


Where was the inaugural Mother magazine conference?

Mother magazine’s inaugural In Good Company conference took place in September in San Francisco. Designed as a space for creative and entrepreneurial mothers to exchange ideas, collect information, and inspire each other, the event encouraged women to bring their children to the conference.


When was the Women’s March 2018?

March 8, 2018. Women are having a moment in the event world. From the visibility of the Time’s Up anti-harassment movement during this year’s award season to the success of the Women’s March and the first Women’s Convention in Detroit, they are using face-to-face gatherings to make their voices louder than ever.


How many black women were in the Senate in 2016?

In July 2016, more than 100 black women gathered in a replica of the U.S. Senate chamber at the Edward M. Kennedy Institute in Boston. The gathering served as a form of “visual protest” of the fact that—at the time—there were no black women in the United States Senate. (California’s Kamala Harris has since been elected.) The attendees of the political gathering, who were asked to “Take Your Seat” and elevate black women’s voices, included then-Massachusetts first lady Diane Patrick; faith leader Mariama White Hammond; Higher Heights co-founders Glynda Carr and Kimberly Peeler-Allen; and Sarah-Ann Shaw, the first female African-American reporter to be televised in Boston.


What is Sparkle and Shine Darling?

Miami-based retail shop and event space Sparkle and Shine Darling hosted a female-focused event in January 2016. The Vision Board Soiree invited 200 women to create their own motivational vision boards with photos, quotes, magazine cutouts, and more. The boutique was transformed into a creative space meant to empower women of all ages, and guests could snack on cookies featuring phrases such as “She believed she could, so she did.”


Where was the second Girlboss rally?

Photo: Meg Smith Photography. Girlboss Rally. Sophia Amoruso’s company Girlboss hosted the second Girlboss Rally at Industria Studios in New York in November.


Where was the Makers Conference held?

The Makers Conference. Held in NeueHouse Hollywood in February, the Makers Conference drew advocates for women’s rights from the tech, entertainment, business, and nonprofit fields. The 2018 edition featured discussions on the Time’s Up movement, the power of creating a collective group, and a speech by Hillary Clinton.


Who was the organizer of the Teen Vogue Summit?

In December, more than 500 young people gathered in Los Angeles for the inaugural Teen Vogue Summit: two days of activism and empowerment-theme talks from Hillary Clinton, Congresswoman Maxine Waters, Women’s March organizer Paola Mendoza, poet and artist Cleo Wade, film director Ava Duvernay, and more.


Planning

Decide which elements of your women’s conference will need to be detailed in writing for your delegates. Consider, for instance, the schedule of events and keynote speakers. Keep in mind minor but important details such as directions, parking information, and area restaurants if meals will not be served at the conference.


Execution

Type the information you intend to include in your packet and format the pages cohesively. Avoid using too many fonts or unnecessary symbols; these will only serve as distractions.


Why is it important to have an idea of who will attend a conference?

The focus of your group will depend on the age, goals, and life experience of your participants, so it’s important to have an idea of who will attend. Because of this, it may be helpful to have an application process or selection criteria for your event.


What is Global Girls Media?

Global Girls Media has been empowering female activists and journalists around the world with their women-centric video projects. In the US, the Female Farmer Project documents women working in agriculture to overturn the typical stereotype of the male farmer.

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