How to promote conference facilities


15 Practical Ideas to Promote Your Venue for Events and Functions

  1. Rewrite your marketing assets
    Once you’ve defined what your venue represents and who you’re trying to attract, it’s…
  2. Update your venue photography
    Are you using photos of bare rooms or grainy iphone photography? It might be time to…
  3. Host your own events
    Events pull a crowd — that’s why you…

Try the world’s most popular convention center marketing
  1. Optimize your conference center photos. …
  2. Create a video tour for event planners. …
  3. Develop a personality. …
  4. Start a Pinterest board. …
  5. Emphasize in-person networking. …
  6. Make venue details easy to find and understand. …
  7. Bond with convention organizers. …
  8. Show off testimonials.


How to promote your conference center?

At The National Conference Center, meeting space with natural lighting is becoming more important to planners as they learn to respect their attendees’ needs for a view of the outdoors. 4. Highlight the bonuses in your conference center marketing.

How can you promote your event venue?

Create content that showcases your venue in its most favourable light, while enhancing the view that you know exactly what’s required to ensure that an event is a roaring success. If you’re a wedding venue, for example, consider a series of blogs that will help a bride and groom in their planning.

How to pick the right venue for your next conference?

While picking out the venue for the conference, be assured that its location is easily accessible from the airport or railway station since some of your members could be from outstation. Keeping their convenience in mind, choose a venue that is easily reachable, recognisable and has accommodation facilities if the need arises.

How can technology help your event venue’s marketing budget?

Using simple technology such as promotional tracking links and guest check-in apps can make a huge difference in discovering where your venue’s marketing budget should be focused for success. For example, if you run online ads to promote an event at your venue, analytics will only tell you how much traffic is being sent to your website.


How do you market a conference room?

Here are our top 6 tips:1/ Take advantage of marketplaces.2/ Optimize your website for search engines AND people!3/ Make meeting rooms easily bookable through your website.4/ Present your meeting rooms interactively.5/ Treat meeting rooms as a separate service.6/ Public events, promotions and pro-bono.

How do you promote a meeting space?

Promote your meeting space on social media. Use websites such as YouTube and Vimeo to post videos of your space so potential clients can get a good look at the size and layout. If permitted by the client, take a few pictures at events and post them to your Facebook and Twitter pages.

How do you promote an event center?

Ways to draw attention to your event spaceGet listed on venue directories.Market your event space on social media.Contact your local chamber of commerce.Invite media outlets.Promote via your online community.Promote the area around your event venue.Use things outside a venue that stand out.Set up a virtual tour.More items…•

What makes a good conference venue?

Choose a venue that’s close to a variety of accommodation and one where delegates can easily access amenities such as shops, cafes, restaurants, bars and cultural attractions. This is especially useful if the conference is over the course of a few days.

How do you get people to come to your venue?

How to Get More People into Your VenueSell benefits, not features. … Respond to inquiries strategically. … Enhance the onsite visit. … Go beyond weddings.

How do you advertise a function room?

Here are 6 Steps to Venue Marketing Success:Optimize your venue website.Prioritize search engine optimization.Put some budget toward pay-per-click ads.Don’t just sell to planners — help them plan better events.Increase visibility through venue sourcing platforms.Fine-tune your social media presence.

What’s the best marketing strategy?

Powerful Marketing Strategies To Grow Your Business Faster#1. Set a Goal and a Budget.#2. Build Your Influence.#3. Leveraging Employees as Thought Leaders.#4. Champion One Social Channel.#5. Build Rapport through Email.#6. Blog Strategically.#7. Conduct Research That Impacts Your SEO.#8. Teach Others.More items…•

How do you promote a function?

A 10-Point Checklist for Promoting FunctionsOptimise your website. … Add the downloadable booklet but make email mandatory. … Get your head around SEO, or hire an expert. … Target new audiences with Facebook ads. … Trial directory advertising. … Stay top of mind with regulars through email marketing.More items…•

How do you market an event?

Marketing should start several months before your event and continue during and after the event, especially if you’ll be running it regularly.Setup a Website for Your Event. … Use Pop-ups on Your Site. … Include Guest Speaker Pictures and Bios. … Create Videos Showcasing Your Event and Speakers. … Use Email to Market to Your List.More items…

What is important when choosing a conference center?

Capacity. Ensure attendees have comfortable seating in all sessions, as well as space to relax during breaks. Don’t choose a venue with theatre-style seating when delegates need to take notes or use laptops. Similarly, a conference room that’s too big will make it look like half the attendees failed to show up.

What are the features of a conference?

What are the features of a successful conference?Interactive activities.Suitable venue.No major technical issues.Good food.

How do you organize a conference event?

How to organise a conference in 10 steps (with templates)Formulate your event strategy. … Embrace conference technology. … Delegate, dammit. … Think through your budget and pricing model. … (Carefully) choose your venue. … Build a website that does your conference justice. … Invite your speakers and authors. … Get your reviewers onboard.More items…•

How do you describe an event space?

An event space contains all possible events for a given experiment or happening. An event is just a set of outcomes of an experiment, combined with their probability.

How do you promote a function?

A 10-Point Checklist for Promoting FunctionsOptimise your website. … Add the downloadable booklet but make email mandatory. … Get your head around SEO, or hire an expert. … Target new audiences with Facebook ads. … Trial directory advertising. … Stay top of mind with regulars through email marketing.More items…•

Who is the target market for event planners?

Broadly speaking, there are two primary markets for event planning services: corporate and social. The term corporate includes not only companies but also charities and nonprofit organizations. All these entities use special events to reach their target markets and to increase their visibility in the community.

Where can I find clients without an office?

Here are some creative ideas on where you can have your next business meeting if you work from home:Coffee Shop or Restaurant. Perhaps the most common go-to meeting places are nearby coffee shops and restaurants. … Hotel. … Rented Meeting Space. … Friend’s Office. … Members’ Club. … The Great Outdoors.

3. Stop hiding what you think is a big deal

In a Meetings Focus webinar by well-known planner and trainer, Joan Eisenstodt, she points out that venues should sway from the standards and dare to be different. Eisenstodt is an advocate that conference centers should have pictures with people in them, rather than just empty meeting rooms.

4. Highlight the bonuses in your conference center marketing

Other criteria of a certified conference center such as the complete meeting package and continuous break-stations are some of the many added benefits that will help promote your venue.

Cvent Guest

Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4,000 employees, ~21,000 customers, and 200,000 users worldwide.

1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.

2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.

3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

Before you get started: Define your audience

Before you start any venue promotion, you will need to define who you are looking to attract. Your venue has two distinct audiences:

15 venue promotion ideas

When you have established an idea of your audience targets, you’re ready to tackle promotion. Get started with these 15 ideas for venue marketing.

1. Rewrite your marketing assets

Once you’ve defined what your venue represents and who you’re trying to attract, it’s time to look at the assets in your marketing arsenal. Review your website, social media channels, and any marketing collateral to make sure it’s on brand and the selling points are working towards your goals as a venue.

2. Update your venue photography

Are you using photos of bare rooms or grainy iphone photography? It might be time to fill your venue with happy people having a great time — and capturing the moment with new professional pics. By showing people what your venue looks like during a live event, you’ll make it easier for them to picture themselves in your space.

3. Host your own events

Events pull a crowd — that’s why you want more of them, right? One of the best ways to showcase your venue as an event hotspot is to host one yourself. By filling your venue with the crowd you’re looking to attract, people will be able to experience your offering first-hand.

4. Partner up on a sought-after event

If you’re looking to break into the events market or reinvigorate your venue’s brand, consider offering your space at no cost to an experienced event creator to co-host an on-trend event.

5. Sponsor an event for charity

If you want to remain hands-off on event organisation but still attract bookings, offer to become the venue sponsor of event for charity. This provides a non-profit organisation with a much-needed cost saving, and allows you to learn more about working with events in the process.

1. Put Together a Simple Venue Marketing Strategy

As a venue owner, time and budget constraints can keep you from focusing on the big picture. You can get so busy marketing the event that it’s easy to forget that the venue itself is a big draw, too. The appeal of a venue could push somebody on the fence into attending.

2. Best Practices For How to Promote a Venue

Whether you own a small music venue or a huge conference center, these best practices apply to you:

3. Use Tactics Specific to Your Type of Venue

Different venue types call for different marketing channels and messages. Here are three examples of how the type of venue will determine the tactics you will use:

4. How to Promote a Venue With a Marketing Agency

As a venue owner, you’re wearing a ton of different hats (especially if you’ve just opened up the venue). You’re likely to take on aspects of marketing you might not know much about. But time is money, and you can’t afford to try things just to see what works.

How to Promote a Venue: Let Pacific54 Take Care Of It

Pacific54 is a one-stop-shop for all your venue’s marketing needs. We know how to promote a venue and will get you the visitors you deserve. Save the time and money you’d need to hire an in-house team or learn everything yourself.

What is venue hire?

Venue hire is a broad and generally competitive sector. Lots of businesses offering lots of different types of venue, for almost any reason, occasion, or event that you can imagine. Whether you run a pub with a small room out the back for family gatherings, or major conference centres that can host largescale conventions with delegates from …

Is link building still important?

SEO has become considerably more refined since then. Link building is still an important part of your organic online marketing, but those links need to be relevant to your site. There are hundreds of online directories, for instance, which offer exceptional link building opportunities.

Is planning and booking venues and events hard work?

Planning and booking venues and events can be hard work and stressful, with lots to consider. Any hass le that you can remove from the process will likely garner real value from your clients. You may have the ideal venue for a client’s needs, but if they have to plot a minefield of information, or jump through numerous hoops to make the reservation, then chances are they’ll take their business down the road.


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