How to promote conference online


Low Cost Ways to Market Your Conference Online

  • In-House Resources. It should go without saying that you want to utilize every in-house communication channel available…
  • Strategic Partnerships. Similar to your own in-house resources, targeting the communication channels of other…
  • Blogger Outreach. Blog advertising, whether through sponsored posts or banner buys, is one…

The 10 Best Ways to Promote an Event Online
  1. Create Content to Promote Your Event.
  2. Add Your Event to Your Email Signature.
  3. Use Email Lists to Your Advantage.
  4. Create a Unique Event Page.
  5. Promote Events on Facebook.
  6. Promote Events on LinkedIn.
  7. Promote Events on Instagram.
  8. Share Your Event on Snapchat.


How to promote your conference on social media?

As a conference promoter, your game must be strong across social channels. Any way that you can make your social media efforts more consistent and efficient will benefit your conference marketing.

How to promote your event successfully?

According to research, email is among the top three most effective channels you can use when promoting your event. Email becomes one of the best online event marketing ideas you can implement. You can use it to generate interest before you start selling tickets and use it to encourage registration or signups.

How do I attract participants to my Conference?

If your conference requires registration fees, it’s a good idea to give potential participants a teaser of the great information that awaits them at your event. Use Facebook or Twitter to share a slide or two with some juicy bits of information to convince them that your event is exactly where they need to be.

How can you use visuals to promote your conference?

Using visuals during a lecture or speech helps people hone in on the key information and gives them something concrete to take note of. If your conference requires registration fees, it’s a good idea to give potential participants a teaser of the great information that awaits them at your event.


How do you promote a virtual conference?

12 Must-Know Strategies for Marketing Virtual and Remote EventsCreate an attention-grabbing event page. … Use keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word.More items…

How can I promote my conference?

Top 4 Ways to Promote Your ConferenceUse Social Media. Promoting your conference using social media is a no-brainer. … Start Early. Start planning and promoting your conference as early as you can. … Blog. Blogging is a great way to keep people updated on your conference. … Leverage Your Sponsors.

How do I promote virtually?

#1) Consider Your Virtual Event Timeline and Promote Before, During, and After the EventIdentify your audience.Create registration pages (landing pages)Send direct mail campaigns.Create social media posts and contests.Create event website.Launch email marketing.Send reminder emails.

How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•

How do you market a conference event?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…

How do you attract crowds to an event?

8 Tips to Draw Bigger Crowds at Your Next EventTarget the Audience You Want. Keep your target audience in mind when promoting your event. … Reach Them Where They Are. … Communicate the Benefit. … Encourage Early Birds. … Use Social Media. … Create FOMO. … Leverage Influencers.

How do I promote my online event on social media?

6 ways to promote an event on social media before it happensPost a countdown on Instagram Stories. … Create an event page on Facebook. … Post teasers with necessary details. … Create a hashtag. … Give a sneak peek. … Host a giveaway. … Design a custom AR filter for Instagram or Snapchat. … Interview attendees on Instagram Stories.More items…•

How do you promote an event in 2021?

Align your sales and marketing teams to drive higher organizational engagement and buy-in. Leverage your existing marketing channels for highly effective event promotions. Repurpose content from previous events to help promote your upcoming events. Segment your audiences to create more targeted and effective messaging.

Which strategy should be employed when promoting event registration for a virtual event?

The most effective way to promote your event is through multi-channel activity and a series of coordinated campaigns. These can range from email marketing to social content, newsletters, digital marketing and PR.

What are marketing ideas?

Practically free marketing ideasHost classes and events. … Run informative webinars. … Attend industry/networking events. … Host a social media contest or giveaway. … Do an in-store business card drawing. … Set up a customer referral program. … Join in on local events or contests. … Get some awesome business cards.More items…•

How do I write an event ad?

How to successfully advertise an eventIdentify your target audience. You will already have a good idea of the type of person you’re trying to attract from the initial event brief. … Get the website right. … Use listing websites. … Don’t forget email. … Use social media. … Content marketing.

What is SEO in marketing?

Search engine optimization (SEO) is a science, and a constantly changing one at that. It involves using strategically placed keywords in your web copy, making sure to always mention key factors like your event’s physical address, and, of course, having great content to begin with.

Is it uncommon for people to ponder a commitment for a while before they press the button?

With all the ways people hear about your conference, it’s hard to predict which touch point will lead them to convert to a registered attendee. It’s not uncommon for people to ponder a commitment for a while before they press the button .

What is Snapchat event promotion?

Beyond that, Snapchat offers you the ability to give users a behind-the-scenes look at the process of putting an event together.

Why is a unique event page important?

Whether you are hosting an in-person or digita event, a unique event page on your website is a massively important. It helps people take you seriously, and it becomes a hub for event information.

How long before an event can you send out an invitation to an email list?

Promoting your event via email is actually pretty straightforward. Two to three months before your event, you can send out your official invitation to your email list.

Can you promote an event on Instagram?

Promote Events on Instagram. Every social media platform has something unique to offer when it comes to online event promotion. On the surface, Instagram might just look like the place you go to post a fun selfie or a short video. But the reality is Instagram has an impressive potential for event promotion.

Does LinkedIn promote events?

Content creation on LinkedIn, in particular, can help promote your event indirectly. Instead of focusing on creating content exclusively for the event, you should aim to create relevant and valuable content for your audience.

Should I create a LinkedIn page for my business?

Even if you’re a small business, there’s no reason you shouldn’t create a LinkedIn page for your company. Not only do you get to post updates for your followers, but you’ll also get to participate in the Group feature on LinkedIn, which will be an invaluable tool in your promotion campaign.

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

1. Optimize the Event Website or Landing Page

One of the first online event marketing ideas you should implement is building a website or landing page dedicated to the event.

2. Drive Attendance via Email

According to research, email is among the top three most effective channels you can use when promoting your event.

3. Harness the Power of Social Media Marketing

According to research, more than 4.2 billion people use social media, with the typical user spending 2 hours 25 minutes each day on these platforms.

4. Ask for Help from Bloggers and Journalists

To ensure more people learn about your virtual event, leverage one of the well-known online event marketing ideas: involving journalists and bloggers.

5. Create Promotional Content

Content marketing ensures your virtual gathering does not exist in a vacuum.

6. Leverage Ads

One other way to remain competitive while promoting your event is through social media and Google ads. It’s one of the online event marketing ideas that can help you compete (and win) from other virtual gatherings happening on the same day as yours.

7. Partner with Affiliates, Influencers, and Ambassadors for Promotion

Partnering with trusted influencers and ambassadors who can help promote your event is one of the greatest online event marketing ideas.

Why is it important to hold a live event online?

A few of the benefits of holding a live event online include: Remember, your digital marketing channels are like a highway made up of lanes that guide your audience to the same destination. Therefore, each path you make needs to inform the next one by promoting the similar information, ideas and principles.

What are some good platforms to promote videos?

Use Videos. GWI reported that 29.9 percent of all internet users are watching more videos online. YouTube, Facebook and Instagram are terrific platforms to make promotional video content your followers can quickly engage with. Videos can include footage from previous events, speakers in action, and more.

What is Eventbrite platform?

Eventbrite. We appreciate Eventbrite because their platform allows us to make and manage our online events through Google Meet and Zoom a fairly simple process. You can also choose to host free or paid events or send out one all-inclusive invite to your event to everyone on your contact list.

Why do B2B marketers use LinkedIn?

Today, 97 percent of B2B marketers use LinkedIn to build brand awareness through content marketing. Like Facebook, you can create an event through LinkedIn and invite your connections to attend. You can also use your connections to promote your webinar organically or use sponsored updates to increase its visibility. Hashtags.

1. Mix Up Programming and Formats

Who says a virtual gathering or conference has to consist of an online keynote and series of breakout presentations? Often, it also pays to create programming in the form of unique shared, group and VIP-style events.

2. Crowdsource User-Generated Contributions

Similarly, the more you get attendees involved in the event ideation process, the more excited and invested in upcoming programs’ they’ll be as well.

3. Transform Fans Into Evangelists

Individuals trust word-of-mouth sharing and friends’ recommendations more than formal advertising, paid spokespeople or professional reviews. That’s why online influencers—aka thought leaders who inspire others to action by sharing messages via digital and social channels—are among the most powerful voices on the internet today.

4. Do the Math

Another effective promotional strategy is to leverage cost-effective tools like online polls, contests and surveys to conduct attendee research up-front, and then provide results at your event, which helps generate added reasons to tune in. (And boost excitement and media coverage as a result.)

5. Introduce Guest Appearances and Surprises

Want to really get audiences talking? Using popular videoconferencing services, you can source live input and contributions from surprise guests wherever high-speed Internet connections are available.

6. Leverage Online Resources More Effectively

Don’t forget: Thanks to mobile devices and streaming media apps, every attendee is now a potential broadcast announcer or program participant.

7. Offer Unique Value-Adds and Takeaways

Everyone loves seeing their name up in lights. Noting this, a webcam (or video camera) can be one of an event planner’s most effective tools for capturing attendees’ thoughts and shining the spotlight where it belongs—on your community.

How effective is social media in promoting a conference?

Social media can be a cost-effective strategy for promoting your conference — even if you allocate budget for paid advertising. That’s because social media advertising allows you to reach beyond your followers and promote your conference to people based on their job title or industry.

Why use hashtags in conferences?

Using a hashtag consistently can help you boost the online conversation around your conference — and ultimately, your registration sales. Follow these tips to get the most out of your conference hashtag.

Is social media good for conference marketing?

Jun 27, 2018. Social media isn’t just a good place to promote your conference — it’s an essential part of the conference marketer’s playbook. Consider this: nearly 25% of traffic to event registration pages comes from social networks, and people who register after hearing about your event on social media are 3X more likely to share it with others.

How to promote a Facebook event?

Promoting the event on your business Facebook page serves two purposes: 1 Followers who land on your business page for other reasons will learn about your event. 2 Followers who are invited to your Facebook event can invite their friends.

What is hashtag event?

Create an event hashtag. Hashtags are a great way for people to follow along with a certain event through a simple search on their social media networks. Hashtags can be used on Facebook, Instagram and Twitter, so your participants can follow you wherever they hang out in the cyberworld.

Why do we use visuals in a lecture?

Using visuals during a lecture or speech helps people hone in on the key information and gives them something concrete to take note of.

Why use stellar testimonials?

To capitalize on this, you can use stellar testimonials from your previous attendees to show potential customers the value of your event and gain their trust.

Is it bad to have multiple pictures of your event?

Having multiple images to promote your event is never a bad idea. Variety keeps things interesting, and with guest speakers, it’s easy to create images featuring each person to share with your networks.


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