How to promote conference speakers


Use a combination of owned, paid, and earned marketing channels to promote your event’s speaker In short: paid marketing is advertising space you purchase, owned marketing is promotion on your platforms; and earned marketing is when third parties share the information freely. Using all three is ideal.

Announce your featured speakers in a press release shared with industry media outlets. Ask your event sponsors to list the featured speakers in their marketing material. Post inspirational and informative quotes from the speaker on your social media platforms for easy sharing.


How do you advertise a speaker at a conference?

Social media advertising with the speaker’s headshot that links to the conference website. Digital banner ads targeting industry trade websites. Announce your featured speakers in a press release shared with industry media outlets. Ask your event sponsors to list the featured speakers in their marketing material.

How do you promote a speaker’s promotional experience?

No matter the speaker’s promotional experience, make it easy for them to share information. After finalizing the conference schedule, give them details and marketing collateral for the entire event. Often these events are planned a year or two in advance, so consider sharing these things over time to keep it on their radar. Some things to share:

How do you promote a keynote speaker at a conference?

Offer a taste of what’s to come Raise awareness of the keynote speaker’s expertise and insights among registered attendees, and audiences who might be interested in the subject matter. Some possibilities include: Emails containing popular articles and blog posts authored by the speaker.

What do you need to know before hosting a conference?

Collect Speaker Information Early As the conference planning process continues, you will eventually need speaker information and materials such as head shots, biographies, website links, and social media profiles.


How do you promote a conference speech?

Include the event and subject matter hashtags on all of your presentation slides and social media posts. If you are speaking on a panel, include the Twitter handles of the other panelists. Track the hashtag for the conference on Twitter and interact with people discussing the event.

How do you advertise a speaker event?

Here’s a list of 18 ways to promote your next speaking engagement and possibly make it a more meaningful and relevant experience for those attending.Submit to event listing websites like Upcoming and lanyrd.Contribute a guest post to the conference blog.Run a house ad in your newsletter.Publish on your Newsroom.More items…

How do I attract speakers to my event?

How to Attract Great Speakers for Your EventsBuild your event around an idea, not a person. … Put the word out as early as possible. … Be prepared to offer something for their time. … Smooth out the logistics. … Build a community and create your own speakers. … Going forward.

How do I announce my speakers?

Tips for Introducing a Guest SpeakerRemind the audience why the topic is important to them.Establish the speaker’s qualifications to speak on the topic.Get the presentation off on a high note by establishing an up-beat tone.Make the speaker feel especially welcome.

How do you invite speakers to stage?

0:285:20How to Introduce Another Speaker in 3 Steps (CC) – YouTubeYouTubeStart of suggested clipEnd of suggested clipIn the setup your first of all going to talk about the current situation at hand so you’re going toMoreIn the setup your first of all going to talk about the current situation at hand so you’re going to say something like this you’re going to say good afternoon.

How do you introduce a zoom speaker?

2:016:20How to Introduce a Speaker on Zoom – YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd also check of course the pronunciation of the name it’s important to get that right oftenMoreAnd also check of course the pronunciation of the name it’s important to get that right often speakers will start with their name and say hello i’m fred bloggs.

How do you advertise a talk?

Promote your talksWrite creative headlines. Every talk should have a headline that expresses its deeply complicated ideas in a simple way. … Write detailed descriptions. … Write good bios. … Get personal. … Target your audience. … Time your promotions. … Flip your videos.

How do public speakers market?

For the short term, look for smaller conferences and meetups in your area. Get the word out there, update your website, post on social media that you’re looking for speaking opportunities. Twitter can be a great channel for finding these, and so is Google. Again, search for the top public speakers.

How do you introduce a speaker example?

5:217:19Examples Of Introducing A Guest Speaker to Captivate Your (Virtual …YouTubeStart of suggested clipEnd of suggested clipLess is more as host efficiently build that speaker up and then let the speaker hit the groundMoreLess is more as host efficiently build that speaker up and then let the speaker hit the ground running you want to try and land your intro time around 30 to 45 seconds. So you can create anticipation.

How do I introduce a speaker to a webinar?

The Perfect Two-Minute Webinar Opening“Hello everyone and welcome to today’s session.” … “I’d like to introduce today’s presenter.” … “A recorded version of this webinar will be available.” … “We’d love to hear from you!” … “For those of you just joining us, welcome.”

How do you introduce a new speaker in a group presentation?

How to Introduce the Next Speaker in a Presentation1 Summarize what you just talked about.2 Set the audience up for the next topic with a question.3 Say the upcoming speaker’s name.4 State the next presenter’s title or profession.5 Tell the audience what the next person is there to talk about.More items…

How do I write an event ad?

How to successfully advertise an eventIdentify your target audience. You will already have a good idea of the type of person you’re trying to attract from the initial event brief. … Get the website right. … Use listing websites. … Don’t forget email. … Use social media. … Content marketing.

How do you announce an event?

A corporate event announcement should include:A relevant subject line that grabs attention and sets the tone.A greeting that sets the tone for the event.At least one reason why the recipient was chosen for an invitation.Event details including the name, location, date, and relevance.More items…

How do you advertise a talk?

Promote your talksWrite creative headlines. Every talk should have a headline that expresses its deeply complicated ideas in a simple way. … Write detailed descriptions. … Write good bios. … Get personal. … Target your audience. … Time your promotions. … Flip your videos.

How do you market an event on social media?

6 ways to promote an event on social media before it happensPost a countdown on Instagram Stories. … Create an event page on Facebook. … Post teasers with necessary details. … Create a hashtag. … Give a sneak peek. … Host a giveaway. … Design a custom AR filter for Instagram or Snapchat. … Interview attendees on Instagram Stories.More items…•

What is an influencer?

Influencers are valuable tools in your event marketing tool kit. Typically, you would reach out to someone who has a lot of followers with your target audience and use them to plug and promote a product or service.

Is planning a conference hard work?

Planning a conference is hard work, whether it be a physical or virtual conference, and if you don’t properly promote your conference, all that hard work will be a waste.

Can I live stream a conference?

All the major social media channels allow for live streaming. This is a great way to promote your conference and generate hype around your event . Here’s a list of top 14 virtual conference platforms that will allow you to live stream your conference and offer more features like virtual booths, lobbies and chat capabilities.

How to promote your keynote speaker?

E-mail is another easy and inexpensive way to promote your event and your keynote speaker. Use it to remind your members to register. Send them links to information and online registration forms. Generate a pre-program buzz by sending an e-mail questionnaire to your members .

What to do if your keynote speaker is published?

If your keynote speaker is published, use the professional speaker’s book to build excitement for the presentation. You can give attendees the book when they register.

Can a professional speaker negotiate fees?

Often, a professional speaker will negotiate fees when you book them for a number of presentations. Chapter newsletter editors often need additional material for their newsletters, so look into submitting an article on or from your presenter. Send them flyers to distribute at local meetings.

Can you ask a keynote speaker to provide audio?

Be sure to provide your members with a link from your site to the keynote speaker’s Web site .

Use Company Newsletters

With the growing importance of digital marketing, company newsletters have developed a renewed importance within the event planning industry.

Orchestrate Social Media Campaigns

The vast majority of your target audience will have a social media account. Therefore, you should be using social media to your advantage in promoting your event. In crafting social media messaging, make sure you focus on the benefits of attending the event for all potential guests.

Mobilize Event Advocates

As part of the event planning process, you should also be working with brand advocates to spread information on the event. This involves carefully communicating with existing customers and making it simple for these advocates to spread the message about the event.

Understand How Much to Promote

Last but not least, do not overshare. Social media can be abused, emails can be over delivered (and even marked as spam), and you don’t want to pester your event advocates.

1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.

2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.

3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

Why is conference speaking important?

It allows people to position themselves as industry experts while sharing their knowledge and experiences to larger groups of people. However, speaking publicly and at conferences or industry events takes more than just being good at your job. It involves skills like preparing your speech or knowing how to respond to criticism.

Why is it important to speak at conferences?

You may consider taking off your sales shoes and instead, focusing on delivering a speech that educates people about the subject you specialize in. Delivering a speech that is rich in personal experiences and storytelling can allow you to keep the audience engaged and increase your personal brand awareness.

How to prepare for a public speaking speech?

Saying your speech out loud is one of the most effective ways to prepare for speaking publicly. You may ask a friend or family member to practice with you by listening to your speech carefully. They can take notes and ask you questions to create a conference-like setting. This way you can get used to presenting it to other people and feel more confident when you’re facing a larger audience.

What to look for in a conference?

Before you choose your first conference, it is important to take a closer look at your personal brand, experience and skills. Ask yourself what is one thing that you specialize in or what can you share with an audience that may enrich their lives or career. Discovering your brand’s values can help you shape your brand promise and make it easier for you to plan and write a speech.

Why is it important to attend industry conferences?

Attending industry events as a speaker gives you a chance to present your knowledge or findings to a larger group of people who are interested in the field you’re working in. It is also a great way to meet and connect with like-minded professionals. Building your network by attending conferences is one of the ways in which you can position yourself as an expert and advance your career. Conference speaking is also a great tool to educate people and publicly bring awareness to issues you care about.


Leave a Comment