How to promote professional conferences

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Using Social Media to Promote Your Conference

  • To begin with, make sure you’re using the right platforms. Twitter and LinkedIn are the two big ones for professionals,…
  • Establish a hashtag for your conference—something fairly short and easy to spell—and start using it on all Facebook and…
  • Create content that people will want to share on social media—not just…

Full
Answer

Should I promote my conference using social media?

Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.

How to promote your event or conference successfully?

Promoting an event or conference is an enormous task, crossing multiple disciplines and requiring a good amount of foresight and strategic thinking. But if you follow the steps above, you’ll be quite a few leaps closer to a hugely successful event. Offering up analysis and data on everything from the events of the day to the latest consumer trends.

What tools should I use to promote my Conference?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

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How do I get more attendees to a conference?

Do You Know The 5 Best Ways to Increase Event Attendance?Make the City Part of the Event. … Create Content that Tells a Story. … Plan a Unique Experience, Then Promote It. … Send Personal Invites. … Get the Media to Cover Your Event.


How do I promote my virtual conference?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…


How do I make my conference stand out?

Techniques that will make your conference stand out1) Have a welcome team. … 2) Goodie bags. … 3) Ensure that everything is well-signposted. … 4) Make your staff easy to spot. … 5) Make a special effort with first time attendees. … 6) Ensure that your wi-fi details are easy to find. … 7) Provide plenty of charging points.More items…


How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•


How do you promote a live event?

The 10 Best Ways to Promote an Event OnlineCreate Content to Promote Your Event.Add Your Event to Your Email Signature.Use Email Lists to Your Advantage.Create a Unique Event Page.Promote Events on Facebook.Promote Events on LinkedIn.Promote Events on Instagram.Share Your Event on Snapchat.More items…


How do you make a virtual event stand out?

9 Virtual Event Tips to Help Your Event Stand Out From the CrowdCurate the experience. … Tailor it to specific devices. … Incorporate technology. … Find your niche. … Hold a run-through. … Make a video. … Start a conversation. … Focus on accessibility.More items…•


How do I make my business event stand out?

7 Ways to Make Your Events Stand Out From the PackDon’t oversell to attendees. … Create “FOMO” urgency on social media. … Overcome obstacles with creative ideas. … Create an experience that inspires loyalty and repeat business. … Have synergy in cross-promotional opportunities. … Use emotion to create memorable experiences.More items…•


How do I attract people to my booth?

7 Ways to Attract Attendees to Your Booth at #ATA2019Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media. … Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge. … Offer Something Unique.


Where can I promote virtual events?

#5) Leverage Social Media Channels That Make Sense for Your Virtual Event Audience. Facebook, Twitter, LinkedIn, YouTube, Instagram, and even Snapchat, all have their strengths and purposes to help promote your event.


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …


How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.


What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.


How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.


What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.


Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.


Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …


1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.


2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.


3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


Summary

So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.


How to promote a conference?

Use Social Media. Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.


Why do we blog at conferences?

Blogging is a great way to keep people updated on your conference. You should blog about your conference and about the industry. If you’re planning a conference on education, it is a good idea to share news on education technology and blog on how you’re planning your conference.


Why do conferences use hashtags?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.


How does blogging help in a conference?

Blogging can also help increase the search engine visibility of your conference. When someone searches for a conference on a specific topic, you want them to see your event website. This will help increase attendance at your event.


Do sponsors help conference planners?

Most conference planners know that allowing companies to sponsor your event will give you a larger budget, but the promotional benefits of a sponsorship are often overlooked. When a company or organization sponsors you, their success is tied to your success, and they will do whatever they can to help promote your event. Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Do sponsors promote events?

Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Does a conference registration page hurt your ticket sales?

That means ensuring that your ticket registration page and schedule can be shared easily. Your conference registration page should not be overly complicated and should have a good amount of information. Long and complicated registration pages hurt your ticket sales.

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