How to promote your business at a conference

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Use Social Media.

  • Create a Hashtag. One of the best ways to engage your audience and promote your conference-related content is to create your own hashtag. Make sure …
  • Live Stream the Event.
  • Hold a Contest.
  • Use Influencers.
  • Optimize for SEO.

Let your key customers know that you’ll attend the conference or trade show.
  1. Send a mailing to your customer database.
  2. Use your website to announce the event, and invite people to stop by your booth.
  3. Mention the event in promotional material and press releases.

Full
Answer

How do you promote a conference?

Include an advertising blurb about your conference in every customer email leading up to the event date—newsletters, thank you emails, reminder emails, etc. Offer a registration discount to customers who make a large purchase within a specific time frame

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

Why is good promotion important for conferences?

Good promotion is a necessary part of planning a great conference. With so many conferences being held, you have to promote your conference well in order to attract attendees. People need to know about your conference in order to attend, and promotion ensures that people interested in your conference are exposed to it.

How can you use email marketing for Conference Marketing?

Email is key to business, and it’s certainly key to conference marketing. Rather than blast your entire list, break it down into buckets such as: You can then send targeted emails with messaging designed specifically for each type, and combine this effort with what you know about demographics.

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How do you promote a business conference?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…


How do I market myself in a conference?

Lessons Learned: How to Successfully Market Yourself at ConferencesMarketing is all about making connections. … Set Targets. … Be Confident in Starting Conversations. … Understand Your Audience. … Draw Attention. … Social Media. … Do Your Homework. … Pre-Schedule Your Meetings.More items…•


How do I get clients for my conference?

Contact potential clients beforehand If potential leads are attending the event, you can introduce yourself on LinkedIn or email and explain why it’s important for you to meet. Conferences usually host many people from different backgrounds, so planning your meetings is a time-saving solution.


How can you encourage people to attend a conference?

5 tips to encourage guests to attend your next conferenceConsider the timing of your event. … Offer early bird pricing and reward last year’s attendees. … Invite a high profile speaker or entertainer to present. … Use reputable suppliers for your catering, audiovisual and venue needs. … Promote your event using social media.


How do you prepare for a conference?

The steps you typically need to take for preparing for a conference are:Plan well in advance. … Form an organizational team. … Define what the conference is attempting to achieve. … Create a business plan based on the available budget. … Pick a date. … Choose an appropriate venue. … Book your speakers. … Create a conference schedule.More items…


How do you prepare for an industry conference?

How to Prepare for an Industry ConferenceReview the agenda. This one’s a no-brainer. … Orient yourself. Familiarize yourself with the conference space so you don’t get lost. … Find out who’s going. The people you’ll attend sessions with are as important as the sessions themselves. … Set an out-of-office reply.


How do I make my event planning company stand out?

Add a few of these best practices to your repertoire and make every new event a masterpiece.Have an open mind. … Find an organization method that’s right for you. … Stand out on social media. … Build connections that last. … Read event planning blogs. … Keep your team up to date. … Focus on Millennials. … Create interactive events.More items…•


How can a business promote event planning?

Here are 10 ways to promote your event planning business.Networking. … Online/offline advertising. … Online & local listings. … Use business cards. … Social media. … Live streaming your events, post-event video clips. … SEO, content marketing. … Trade shows.


How do I get event leads?

We’re sharing five tactics you can use to attract more leads for your events business.Have an up-to-date website. … Use social media. … Use Google AdWords. … Target prospective bookings with email marketing. … Pick up the phone.


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How do you attract delegates to a conference?

How to Attract Top Conference DelegatesMake it INFORMATIVE. Include key topics, main speakers and interesting locations. … Make it VISIBLE. … Get the TIMING right. … Make it go VIRAL on Social Media. … Connect with your INSTITUTION and other activities.


What is your ultimate plan at the conference?

What is your ultimate plan at the conference? What are you looking to promote, and how are you going to do it? Entering a hall full of people blindly, in hopes that you will land new clients, is nothing but a one way street towards failure. Before meeting any of your potential new clients, practice your story and how you are going to hook others on the idea that your business could somehow help theirs. Don’t expect anyone else to do all the talking for you, and come prepared; those who do are the ones who walk away with new clients, simple.


How to establish a business partnership with someone?

Marketing is all about connections, and the best way to establish a business partnership with someone is to actually do it in person, and what better way to meet a lot of physical connections than by attending conferences and industry talks.


Use Social Media

Social media is far and away one of the most effective marketing and promotion platforms on earth so it presents a perfect opportunity for you to put your conference details in front of the people who will want or need to see it.


Create a Hashtag

One of the best ways to engage your audience and promote your conference-related content is to create your own hashtag.


Live Stream the Event

All the major social media channels allow for live streaming. This is a great way to promote your conference and generate hype around your event. Here’s a list of top 14 virtual conference platforms that will allow you to live stream your conference and offer more features like virtual booths, lobbies and chat capabilities.


Hold a Contest

Use your social media accounts to hold a contest, get creative here! Run a photo-captioning contest or encourage people to like the post, like your profile, share the post, and tag a friend. Make sure you tell them to use your event hashtag. Give away VIP access or free tickets to your conference.


Use Influencers

Influencers are valuable tools in your event marketing tool kit. Typically, you would reach out to someone who has a lot of followers with your target audience and use them to plug and promote a product or service.


Optimize for SEO

This may seem obvious but we’re going to say it anyway: if people can’t find your conference details, they aren’t going to attend.


Email Marketing Campaign

When it comes to promoting your event, good ol’ email marketing is still incredibly powerful.


1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.


2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.


3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


Summary

So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.


What does it mean to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn.


How many searches are there on the word conference?

There are nearly 10,000 searches a month on the word “conference” alone. But you can’t expect to show up at the top of search just because your event is the best. Search engine optimization (SEO) is a science, and a constantly changing one at that.


What is word of mouth marketing?

Word of mouth is a powerful, age-old marketing strategy. Today, you can influence this strategy more than ever before by leveraging social media and influencer management tech.


Is email a key to business?

Email is key to business, and it’s certainly key to conference marketing. Rather than blast your entire list, break it down into buckets such as:


Is it worth hiring a professional to capture your event?

It’s worth the investment to hire professionals to capture your event so you can use those assets year-round to keep the energy lively around your event.


Is it uncommon for people to ponder a commitment for a while before they press the button?

With all the ways people hear about your conference, it’s hard to predict which touch point will lead them to convert to a registered attendee. It’s not uncommon for people to ponder a commitment for a while before they press the button .


How to promote a conference?

Use Social Media. Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.


Why do we blog at conferences?

Blogging is a great way to keep people updated on your conference. You should blog about your conference and about the industry. If you’re planning a conference on education, it is a good idea to share news on education technology and blog on how you’re planning your conference.


Why do conferences use hashtags?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.


How does blogging help in a conference?

Blogging can also help increase the search engine visibility of your conference. When someone searches for a conference on a specific topic, you want them to see your event website. This will help increase attendance at your event.


What is the best video software to host an online conference?

COVID-19: The Best Video Software To Host An Online Conference


Do sponsors help conference planners?

Most conference planners know that allowing companies to sponsor your event will give you a larger budget, but the promotional benefits of a sponsorship are often overlooked. When a company or organization sponsors you, their success is tied to your success, and they will do whatever they can to help promote your event. Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Do sponsors promote events?

Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Tips for Promoting Your Business at a Trade Show

This should be the first thing you should figure out before thinking of a way to promote your business at the event. You need to know what you intend to get out of the trade show you are attending.


Final Note

A trade show is a perfect place to promote your business and enhance its growth. However, not everyone knows how to make the most out of this. If you are thinking about how to promote your business at a trade show, the above tricks and tips should get you started on a good foot. Try them out and let us know which of them works best for you.


How to promote a booth at an event?

Consider running promotions leading up to the event, which can work on any site you choose. Offer a discount or small giveaway for sharing your tweets, photos, videos, and other content. At the same time, give people a reason to stop by your booth or store during the event. After all, the point of building awareness is to boost sales.


How to get more followers on an event?

Take local marketing to the next level with social media. Twitter, Facebook, YouTube, and Instagram are great places to build interest. Visit the event page on Twitter to find popular hashtags. Hashtags are short words or phrases that identify trending topics. By using event hashtags, you can draw attention from anyone following the event. Imagine the impact when an event has thousands of followers.


How to get repeat business?

Following up with customers is the key to getting repeat business and referrals. Customers are bombarded with marketing at big events, so they easily forget vendors. Find an efficient, respectful way to gather contact information.


What to talk to veteran participants about at an event?

Are you planning to buy a booth or just taking advantage of event traffic? If it’s the former, talk to veteran participants about how to stand out at the venue. They often have great tips about the right signage or the best location for your booth.


How to get your business name in front of people?

Become an event sponsor. Sponsoring an event is one way to get your business name in front of a lot of people. The best part is sponsorship doesn’t have to take a chunk out of your budget. You usually have two options: fixed sponsorship tiers or donations. Weigh the cost of being a paid sponsor.


What is the best way to market a small business?

Your community is the best source of local marketing ideas for small business. If your biggest obstacle is boosting traffic to your business, events such as fairs, festivals, and conferences have a lot to offer. Get a list of events your customers attend, and embrace the chance to promote your brand face to face.


What to do as a bike seller?

Sponsoring a local bike race or stunt show would be perfect for a bike seller. A T-shirt seller could make big bucks at a music festival or comic convention. And a children’s furniture designer could be a hit at a mommy blogger conference.

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Multi-Day Events


Know The Audience

  • It’s possible to make any event a good one, for your business at least, but first we must conduct some research and look into things like who are the key players attending the conference, and what is the best way to reach out to these key players beforehand. It’s nice to give others heads up about your plans, like the plan to approach them at the c…

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What’s The Catch?

  • What is your ultimate plan at the conference? What are you looking to promote, and how are you going to do it? Entering a hall full of people blindly, in hopes that you will land new clients, is nothing but a one way street towards failure. Before meeting any of your potential new clients, practice your story and how you are going to hook others on the idea that your business could s…

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Double Check Your Resources

  • What’s more embarrassing than handing out business cards to your new potential clients, only to realize that the email on the business card is printed wrong? Small things like this can completely break and devastate your conference experience, and this applies to everything: your actual product, the website you operate, your contact details. Make sure that everything is intact and in …

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Plan in Advance

  • As previously stated, reach out to the people you plan on speaking to at the conference beforehand, invite them to have a cup of coffee with you at a well-known location in the city. Start the conference journey before you actual reach it, as this will add to the excitement, and will certainly help you to get to know the other person much better, which in turn could be in big favo…

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