How to promote your conference online

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7 Clever Ways to Market and Promote Your Virtual Event.

  • 1. Mix Up Programming and Formats. Who says a virtual gathering or conference has to consist of an online keynote and series of breakout …
  • 2. Crowdsource User-Generated Contributions:
  • 3. Transform Fans Into Evangelists.
  • 4. Do the Math.
  • 5. Introduce Guest Appearances and Surprises.

The 10 Best Ways to Promote an Event Online
  1. Create Content to Promote Your Event.
  2. Add Your Event to Your Email Signature.
  3. Use Email Lists to Your Advantage.
  4. Create a Unique Event Page.
  5. Promote Events on Facebook.
  6. Promote Events on LinkedIn.
  7. Promote Events on Instagram.
  8. Share Your Event on Snapchat.

Full
Answer

How to promote your conference on social media?

As a conference promoter, your game must be strong across social channels. Any way that you can make your social media efforts more consistent and efficient will benefit your conference marketing.

How to promote your virtual event online?

One other way to remain competitive while promoting your event is through social media and Google ads. It’s one of the online event marketing ideas that can help you compete (and win) from other virtual gatherings happening on the same day as yours. How do you create social media and Google ads that effectively promote your event online?

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

How can I use email marketing to boost my conference registration?

Mining your existing email list for opportunities is a great way to jumpstart your conference registration, helping you make a strong showing as soon as your registration opens.

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How do you promote a virtual conference?

12 Must-Know Strategies for Marketing Virtual and Remote EventsCreate an attention-grabbing event page. … Use keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word.More items…


How can I promote my conference?

Top 4 Ways to Promote Your ConferenceUse Social Media. Promoting your conference using social media is a no-brainer. … Start Early. Start planning and promoting your conference as early as you can. … Blog. Blogging is a great way to keep people updated on your conference. … Leverage Your Sponsors.


How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•


How do I get more attendees to a conference?

Do You Know The 5 Best Ways to Increase Event Attendance?Make the City Part of the Event. … Create Content that Tells a Story. … Plan a Unique Experience, Then Promote It. … Send Personal Invites. … Get the Media to Cover Your Event.


How do you market a conference event?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…


How do you attract participants to an event?

8 Ways To Attract Attendees to Your EventSocial Media Communities. Getting people involved and talking about your event during all stages of your event is a good thing. … YouTube. … Virtual Tickets/Webcasts. … Complimentary Access. … Mobile Ready. … Personalised Emails. … Charity. … Social Media Walls.


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How do you attract people to your webinar?

Here are the 5 top ways to attract an audience to your webinar.Choose a relevant topic. The topic is one of the most important reasons that a person will decide to attend your webinar or not. … Promote Your Webinar. … Offer High-Quality Content. … Keep Registration Simple. … Connect with Industry Leaders.


Why is promotion important for virtual conferences?

So, promotion is crucial because virtual conferences take a lot of work and you don’t want that hard work to go to waste. You don’t need a huge budget to promote your conference because there are plenty of organic ways to spread the word about your event. However, you should definitely reserve some budget for paid strategies to really amplify your event.


How early should I start promoting a virtual conference?

Most virtual conferences last all day so you want to start promoting it early so that your attendees can block the day of your event off on their calendars. A good rule of thumb is to have the landing page up 4 weeks before your event so that you can start marketing.


Why is internet important in conference marketing?

And in the digital age, the internet plays an important role in reaching prospects in an efficient and cost-effective manner.


Why are internet forums so popular?

Social media may be all the rage right now, but internet forums are still very popular because they are better suited for group discussions. Think about it, where else can you ask a single question and have it viewed by hundreds of passionate fans and experts? A simple Google search will reveal the most prominent forums centered on your topic, and you probably won’t spend a dime to promote your event. If you aren’t a current forum member, then the courteous approach is to contact the webmaster and ask for guidelines on how to list your conference.


What is the cheapest way to advertise online?

Blog advertising, whether through sponsored posts or banner buys, is one of the cheapest forms of online advertising. Take some time to find bloggers in your niche and reach out to them for promotional opportunities.


What is the first step before ad placement?

The first step, before even considering an ad placement, is to make sure your website is ready to sell. This means creating a landing page on your site that sells the benefits of your event while providing easy access to registration information.


1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.


2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.


3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


Summary

So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.


How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …


How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.


What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.


How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.


What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.


Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.


Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …


13 Stunning Ideas to Promote Your Course Online in 2021

So now that you have an online course and have finessed it into something that the world can benefit from, what’s the next step?


How to Sell Course Online Using Course Platforms

A crucial aspect of how to promote an online course is looking for a suitable platform to sell your online course. There are numerous avenues for this purpose, but it can be confusing to choose the right one, so we have narrowed down your choices.


Bottomline

Your online course is the real hero here, and when used in tangent with all the marketing strategies highlighted in this guide, it is bound to become a superstar. Promoting an online course after putting in all the hours of creation, can be daunting, but it is all automated from there on out once you know the ropes.


1. Optimize the Event Website or Landing Page

One of the first online event marketing ideas you should implement is building a website or landing page dedicated to the event.


2. Drive Attendance via Email

According to research, email is among the top three most effective channels you can use when promoting your event.


3. Harness the Power of Social Media Marketing

According to research, more than 4.2 billion people use social media, with the typical user spending 2 hours 25 minutes each day on these platforms.


4. Ask for Help from Bloggers and Journalists

To ensure more people learn about your virtual event, leverage one of the well-known online event marketing ideas: involving journalists and bloggers.


5. Create Promotional Content

Content marketing ensures your virtual gathering does not exist in a vacuum.


6. Leverage Ads

One other way to remain competitive while promoting your event is through social media and Google ads. It’s one of the online event marketing ideas that can help you compete (and win) from other virtual gatherings happening on the same day as yours.


7. Partner with Affiliates, Influencers, and Ambassadors for Promotion

Partnering with trusted influencers and ambassadors who can help promote your event is one of the greatest online event marketing ideas.

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In-House Resources


Strategic Partnerships

  • Similar to your own in-house resources, targeting the communication channels of other closely-related organizations can reap huge returns. Start with the people involved with your conference, from speakers to sponsors. Who among them is most likely to have a following that would be interested in your event? Many times you can secure free advertising by simply asking for a men…

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Blogger Outreach

  • Blog advertising, whether through sponsored posts or banner buys, is one of the cheapest forms of online advertising. Take some time to find bloggers in your niche and reach out to them for promotional opportunities. The best bloggers have a dedicated fan base that reaches thousands of people with similar interests, and they are always searching for new material to write about. …

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Industry Calendars

  • Here is another conference marketing opportunity that can be had for free or very little cost. Every trade magazine and association newsletter features a list of upcoming events related to their industry, and many others maintain a calendar of events on their website. This is a service provided for readers, which means you should be able to list your conference for free. And don’t …

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Internet Forums

  • Social media may be all the rage right now, but internet forums are still very popular because they are better suited for group discussions. Think about it, where else can you ask a single question and have it viewed by hundreds of passionate fans and experts? A simple Google search will reveal the most prominent forums centered on your topic, and you probably won’t spend a dime …

See more on thebalancesmb.com


Local Listings

  • The obvious choice for promoting your conference locally is the newspaper, but many of them charge a listing fee depending on where you’d like your event posted. One alternative is to see if they offer an online community calendar where you can the post-conference dates for free. Another often-overlooked option is the classifieds website Craiglist,…

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