How to promote your conference venue


15 Practical Ideas to Promote Your Venue for Events and Functions

  1. Rewrite your marketing assets
    Once you’ve defined what your venue represents and who you’re trying to attract, it’s…
  2. Update your venue photography
    Are you using photos of bare rooms or grainy iphone photography? It might be time to…
  3. Host your own events
    Events pull a crowd — that’s why you…

How to Market Your Venue to Corporate Event Planners
  1. Get listed in directories. …
  2. Contact your local Chamber of Commerce. …
  3. Build an online community to market your venue. …
  4. Establish yourself in your industry. …
  5. Advertise your location. …
  6. More resources to connect with corporate event planners.
Jun 22, 2020


How can you promote your event venue?

Create content that showcases your venue in its most favourable light, while enhancing the view that you know exactly what’s required to ensure that an event is a roaring success. If you’re a wedding venue, for example, consider a series of blogs that will help a bride and groom in their planning.

How do you promote a conference on social media?

Combine your venue name with the conference title in the hashtag, so your venue becomes part of the message. Increase Your Credibility. Establish yourself as an industry thought leader. Positioning yourself as an industry leader builds credibility and interest in your company.

How to promote your conference center?

At The National Conference Center, meeting space with natural lighting is becoming more important to planners as they learn to respect their attendees’ needs for a view of the outdoors. 4. Highlight the bonuses in your conference center marketing.

How can technology help your event venue’s marketing budget?

Using simple technology such as promotional tracking links and guest check-in apps can make a huge difference in discovering where your venue’s marketing budget should be focused for success. For example, if you run online ads to promote an event at your venue, analytics will only tell you how much traffic is being sent to your website.


How do you promote a venue?

Here are 6 Steps to Venue Marketing Success:Optimize your venue website.Prioritize search engine optimization.Put some budget toward pay-per-click ads.Don’t just sell to planners — help them plan better events.Increase visibility through venue sourcing platforms.Fine-tune your social media presence.

How do I advertise my event venue business?

Ways to draw attention to your event spaceGet listed on venue directories.Market your event space on social media.Contact your local chamber of commerce.Invite media outlets.Promote via your online community.Promote the area around your event venue.Use things outside a venue that stand out.Set up a virtual tour.More items…•

How do I get more people in my venue?

How to Get More People into Your VenueSell benefits, not features. … Respond to inquiries strategically. … Enhance the onsite visit. … Go beyond weddings.

How do you market a conference center?

Explore top conference center marketing ideas:Maximize your conference center’s photo gallery. … “Walk” planners through the differences. … Stop hiding what you think is a big deal. … Highlight the bonuses in your conference center marketing. … Share your classification as one of “the best meeting facilities in the world.”

What’s the best marketing strategy?

Powerful Marketing Strategies To Grow Your Business Faster#1. Set a Goal and a Budget.#2. Build Your Influence.#3. Leveraging Employees as Thought Leaders.#4. Champion One Social Channel.#5. Build Rapport through Email.#6. Blog Strategically.#7. Conduct Research That Impacts Your SEO.#8. Teach Others.More items…•

How do you promote a function?

A 10-Point Checklist for Promoting FunctionsOptimise your website. … Add the downloadable booklet but make email mandatory. … Get your head around SEO, or hire an expert. … Target new audiences with Facebook ads. … Trial directory advertising. … Stay top of mind with regulars through email marketing.More items…•

What is meant by promotion of an event?

Event promotion is the practice of using different marketing strategies and channels to get the word out about your event and ultimately drive event registration. This can range from digital (email or social media) to print mediums (such as flyers or direct mail).

How do I get event bookings?

TIP TO GET MORE EVENT BOOKINGS: On your calendar, make a note to add your business to at least one business directory every week. Use keywords to describe your venue clearly ie Conferences and Events, Function Spaces/Rooms and relevant event keywords like Wedding Venue or Corporate Events/Hire.

How do I promote my wedding venue on social media?

How to Use Social Media to Market your Wedding VenueGet set up. The first step to take if you haven’t already is to set up your social media accounts. … Keep it Visual. … Post Consistently. … Tag the Bride and Groom. … Engage. … Work with Photographers and Videographers. … Call to Action. … Encourage Reviews.More items…•

What makes a good convention center?

Convention Centers Must be Healthy and Stimulating Not only does the environment in a convention center need to be stimulating, it needs to be healthful as well. Lighting, air temperature, and air quality must be optimal.

What makes an event successful?

Look: A successful event looks attractive and organized. Start with a theme or concept and decorate accordingly. A clear layout and flow are also important. You might want to include signage that ties in with the theme of the event and also lets guests know exactly where things are.

Who is the target market for event planners?

Broadly speaking, there are two primary markets for event planning services: corporate and social. The term corporate includes not only companies but also charities and nonprofit organizations. All these entities use special events to reach their target markets and to increase their visibility in the community.

How do you target an event planner?

How to Target Event Planners in Digital MarketingResearch past events.Use local SEO to get your name out there.Show off what makes you unique.Create content that event planners want to consume.Build relationships with event planners.Attract event planners with the right digital marketing tactics.

What is meant by promotion of an event?

Event promotion is the practice of using different marketing strategies and channels to get the word out about your event and ultimately drive event registration. This can range from digital (email or social media) to print mediums (such as flyers or direct mail).

Is planning a conference hard work?

Planning a conference is hard work, whether it be a physical or virtual conference, and if you don’t properly promote your conference, all that hard work will be a waste.

Can I live stream a conference?

All the major social media channels allow for live streaming. This is a great way to promote your conference and generate hype around your event . Here’s a list of top 14 virtual conference platforms that will allow you to live stream your conference and offer more features like virtual booths, lobbies and chat capabilities.

1. Put Together a Simple Venue Marketing Strategy

As a venue owner, time and budget constraints can keep you from focusing on the big picture. You can get so busy marketing the event that it’s easy to forget that the venue itself is a big draw, too. The appeal of a venue could push somebody on the fence into attending.

2. Best Practices For How to Promote a Venue

Whether you own a small music venue or a huge conference center, these best practices apply to you:

3. Use Tactics Specific to Your Type of Venue

Different venue types call for different marketing channels and messages. Here are three examples of how the type of venue will determine the tactics you will use:

4. How to Promote a Venue With a Marketing Agency

As a venue owner, you’re wearing a ton of different hats (especially if you’ve just opened up the venue). You’re likely to take on aspects of marketing you might not know much about. But time is money, and you can’t afford to try things just to see what works.

How to Promote a Venue: Let Pacific54 Take Care Of It

Pacific54 is a one-stop-shop for all your venue’s marketing needs. We know how to promote a venue and will get you the visitors you deserve. Save the time and money you’d need to hire an in-house team or learn everything yourself.

How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …

How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.

What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.

How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.

What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.

Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.

Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …

What is venue hire?

Venue hire is a broad and generally competitive sector. Lots of businesses offering lots of different types of venue, for almost any reason, occasion, or event that you can imagine. Whether you run a pub with a small room out the back for family gatherings, or major conference centres that can host largescale conventions with delegates from …

Why do online marketers bang on about understanding their niche?

Online marketing gurus are always banging on about understanding your niche, especially when it comes to search engine optimisation (SEO). For the simple reason that it can make a marked difference to your online success.

Is link building still important?

SEO has become considerably more refined since then. Link building is still an important part of your organic online marketing, but those links need to be relevant to your site. There are hundreds of online directories, for instance, which offer exceptional link building opportunities.

Is planning and booking venues and events hard work?

Planning and booking venues and events can be hard work and stressful, with lots to consider. Any hass le that you can remove from the process will likely garner real value from your clients. You may have the ideal venue for a client’s needs, but if they have to plot a minefield of information, or jump through numerous hoops to make the reservation, then chances are they’ll take their business down the road.

3. Stop hiding what you think is a big deal

In a Meetings Focus webinar by well-known planner and trainer, Joan Eisenstodt, she points out that venues should sway from the standards and dare to be different. Eisenstodt is an advocate that conference centers should have pictures with people in them, rather than just empty meeting rooms.

4. Highlight the bonuses in your conference center marketing

Other criteria of a certified conference center such as the complete meeting package and continuous break-stations are some of the many added benefits that will help promote your venue.

Cvent Guest

Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4,000 employees, ~21,000 customers, and 200,000 users worldwide.

What is the first step in a venue marketing plan?

The first step in your venue’s marketing plan is introducing the concept of creating a plan and identifying your organizational goals. Introducing the plan is as simple as stating the specific things you’d like for the marketing plan to address and how it will do that.

How does social media help a venue?

They enable you to interact with your customers and prospects in a personalized way and give your venue a voice.

Why is it important to have a strategic plan for outreach, promotion, and conversion to the event planner demographic?

Having a strategic plan for outreach, promotion, and conversion to the event planner demographic is a sure-fire way to keep your hotel business thriving as the industry rebounds, because group and corporate business can make or break your growth targets.

What is a Cvent supplier?

The Cvent Supplier Network is a valuable marketing tool available to hotels looking to market their venues to event planners. It provides a well-known platform that event planners utilize specifically for venue sourcing, and your venue is already represented on it. In 2019 alone, the Cvent Supplier Network was utilized to source 2.9 million RFPs valued at over $18 billion. The bottom line is that planners use Cvent to source for their corporate and business events.

How to get more visibility for your venue?

Facebook, Instagram, Twitter, LinkedIn, and YouTube are all great ways to get more visibility and provide your audience with more information about your venue. Create a unique hashtag for each event, and tie it back to your venue — it’s free advertising anytime anyone uses or shares that hashtag.

Why do planners go to local and national websites to find the best venue for their events?

Planners go to local and national websites to find the best venue for their events because these often have huge audiences . Tripleseat offers two different directories as part of the Tripleseat Booking Network.

Why is my venue classified?

The second thing is that your venue is classified because it is not useful for your business if you post it in the opposite category. Their is many other option related to this post. By the way good content. see more.

How to connect with corporate event planners?

One great way to connect with corporate event planners is to do so locally through the Chamber of Commerce. Networking is a huge part of the success of your venue, and you can take advantage of Chamber of Commerce connections by partnering up with them to host a party or event at your space. You can also contact convention …

How to build credibility as a planner?

Establish yourself in your industry. Be aware of how you are positioning yourself in your industry. Positioning yourself in the right way helps to build credibility and interest. The stronger your reputation is, the more excited corporate planners will be about working with you.


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