How to promote your conference

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Use Social Media.

  • Create a Hashtag. One of the best ways to engage your audience and promote your conference-related content is to create your own hashtag. Make sure …
  • Live Stream the Event.
  • Hold a Contest.
  • Use Influencers.
  • Optimize for SEO.

Here are 4 great ways to promote your next conference.
  1. Use Social Media. Promoting your conference using social media is a no-brainer. …
  2. Start Early. Start planning and promoting your conference as early as you can. …
  3. Blog. Blogging is a great way to keep people updated on your conference. …
  4. Leverage Your Sponsors.
Jul 5, 2013

Full
Answer

How to promote your conference on social media?

As a conference promoter, your game must be strong across social channels. Any way that you can make your social media efforts more consistent and efficient will benefit your conference marketing.

How do I attract participants to my Conference?

If your conference requires registration fees, it’s a good idea to give potential participants a teaser of the great information that awaits them at your event. Use Facebook or Twitter to share a slide or two with some juicy bits of information to convince them that your event is exactly where they need to be.

How to promote your event or workshop?

21 Ways to Promote Your Event or Workshop 1. Create a poster/picture with a pre-announcement of your event and post it on relevant social media platforms. The… 2. Create a separate page on your website offering all the details of your event. 3. Create banners that you can use at other places on …

What does it take to market a conference?

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. “You’re going to be at [insert your event name here], right? Seems like everyone is!” That sort of cultural infiltration takes more than basic social and web presence.

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How do you promote a conference event?

Best Ways to Promote a ConferenceUse Social Media. … Create a Hashtag. … Live Stream the Event. … Hold a Contest. … Use Influencers. … Optimize for SEO. … Industry Listings and Publications. … Email Marketing Campaign.More items…


Where can I promote a conference?

The four major social media platforms you can use to promote your event are Twitter, LinkedIn, Facebook, and Instagram. The target audience for your event will have a significant impact on which platform you focus your time.


How do I promote my virtual conference?

Create amazing remote eventsUse keywords to boost your search potential. … Make the most of email marketing. … Offer people a peek at what’s to come. … Leverage social media across platforms. … Ask your sponsors and partners to spread the word. … Request self-promotion from your speakers. … Tell people to tell their friends.More items…


How can you encourage people to attend a conference?

5 tips to encourage guests to attend your next conferenceConsider the timing of your event. … Offer early bird pricing and reward last year’s attendees. … Invite a high profile speaker or entertainer to present. … Use reputable suppliers for your catering, audiovisual and venue needs. … Promote your event using social media.


When should you start promoting a conference?

Start Early Start planning and promoting your conference as early as you can. This gives attendees more exposure to your conference and more time to prepare for it. When you start early, you can sell early bird tickets at a discount to encourage more registrations.


How do you do a promotion?

The best ways to promote a new product or serviceOffer loyal customers an exclusive preview. … Use a special introductory offer. … Make use of Google My Business. … Run a social media contest. … Spread the word via email. … Write a blog post. … Host an event. … Offer a complimentary upgrade.More items…•


How do you promote a live event?

The 10 Best Ways to Promote an Event OnlineCreate Content to Promote Your Event.Add Your Event to Your Email Signature.Use Email Lists to Your Advantage.Create a Unique Event Page.Promote Events on Facebook.Promote Events on LinkedIn.Promote Events on Instagram.Share Your Event on Snapchat.More items…


How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online EventMake your event worth attending. … Use Opt-in email marketing sources. … Use sponsored tweets. … Equip your presenters with easy to share content. … Show off the awesome topics and presentations at your event. … Provide a call-to-action. … Have fun.More items…•


How can an event improve publicity?

8 Tips for Getting More Publicity for Your EventsMake it as easy as possible for press. … Know that more press doesn’t necessarily mean better or wider coverage. … Give them something to photograph. … Create exclusive content for key outlets. … Arrange a photographer escort. … Propose pre-event coverage.More items…•


How do you get people excited about a conference?

7 Best practices to get your people excited about meetingsAvoid unnecessary meetings. … Share ownership of the meeting. … Provide incentives for attending (and paying attention) during a meeting. … Consider creative meeting venues. … Vary presentation formats. … Use breakout sessions to troubleshoot and to collect feedback.More items…•


How do you motivate people to attend an event?

9 Ways to Promote Your Event & Get People to ComeList your event on event discovery sites. … Network at similar events. … Create content marketing that provides valuable information. … Use professional/good images. … Use social media to tell stories. … Start a YouTube channel. … Do a ticket giveaway via social media.More items…


How do you attract delegates to a conference?

How to Attract Top Conference DelegatesMake it INFORMATIVE. Include key topics, main speakers and interesting locations. … Make it VISIBLE. … Get the TIMING right. … Make it go VIRAL on Social Media. … Connect with your INSTITUTION and other activities.


How do you market an academic conference?

Promote eventStandards. List your event. Logo & Text Description.Premium. List your event. Logo & Text Description. Banners (Extra Visibility) Email & Social Media Shots. Deadline reminders By Email.Featured. List your event. Logo & Text Description. Banners (Extra Visibility) Email & Social Media Shots.


How do you promote a social media conference?

7 Tips to Boost Event Attendance with Social Media MarketingCreate Facebook Events… And Then Share Them Everywhere. … Post Frequent (but Limited) Posts. … Promote it with a Hashtag. … Start Early. … Schedule Relevant Posts Ahead of Time. … Run Ad Campaigns for Heightened Visibility. … Use Contests to Increase Word of Mouth.


How would you arrange a press conference activity?

Planning your press conferenceThink in advance about practical issues such as location and resources (desk, podium, speakers, microphones, etc.)Know what you want to announce.Know who you want to involve in order to add weight and credibility to your message. … Prepare a list of questions & answers for your speakers.More items…


How do you promote a business event?

10 Creative Ideas to Promote Your Corporate Event1 – Powerful Invitations. … 2 – Attractive Websites. … 3 – Business-Specific Agendas. … 4 – Amazing Hand-Outs. … 5 – Added Venue Extras. … 6 – Very Special Guests. … 7 – Cultivate a Thriving Online Community. … 8 – Build a Buzz!More items…•


How to promote a conference?

Here’s an ultimate guide to promoting your conference, so that not only your attendees, but your speakers are eager to come back next year! 1. Nail down your audience . Just as you need to establish buyer personas to help hone your outreach to customers, you need to establish audience personas to help reach out to potential attendees. …


How to increase reach of conference?

Leverage sponsors and speakers to increase your conference’s online reach. If you’re working with sponsors, make sure you’re tagging them and thanking them publicly (on social media) when you post. The same is true of any speakers or influencers who will be participating in your conference.


What is a conference hashtag?

A conference hashtag. Hashtags are a must-have for conference promotion these days, especially since attendee social engagement remains high. According to data from Google, 66 percent of attendees engage in online activities during events, while 34 percent say they would specifically post about an event while attending.


How much of Eventbrite traffic comes from social media?

According to Eventbrite, more than 25 percent of all traffic to event registration forms comes from social media. So that means that you’ve got to create a solid social strategy to get your event in front of as many users as possible, from as early as possible before the conference, all the way through until it’s over.


What social media platforms are used for events?

Instagram and Twitter are among the most popular social platforms for events, so be sure to set up handles on each. Use more generic handles if possible that aren’t tied to a specific year or location—that way, you can use those same profiles next year to build buzz.


Does promotion end once registration closes?

Promotion shouldn’t end once registration closes. Even if your event is completely sold out, you want to continue to build buzz before, during, and afterward. This will help with promotion for next year, as buzzworthy events generate word-of-mouth promotion, and that kind of marketing is priceless.


Do conferences require financial investment?

Conferences, even smaller one-day ones, are major undertakings, and the stakes are high. Not only does hosting a conference require a good deal of financial investment, but your speakers expect an interested, attentive audience. What’s more, conference attendees are almost certain to post on their own social feeds about your event, …


1. Start early

A bit of a no-brainer really but make sure you don’t leave your conference promotion until the very last minute. You need to ensure that people have time to come across the event, so the earlier you start implementing your promotion strategy, the better.


2. Utilize social media

Social media should be your best friend when it comes to promoting your event. With the world becoming more and more technology-obsessed and interconnected than ever before, the way in which people find out about events has forever been changed.


3. Blog, blog, blog

Another sure-fire way of promoting your conference is by blogging about it before, during and after the event has happened. Not only will this help keep your attendees updated, but it will also validate your expertise in the industry you work in, which could encourage more people to come along.


Summary

So, there you have it – three fantastic ways of ensuring your event gets seen and, hopefully, attended by the masses. The key things to remember are to plan early and utilize the heck out of social media – Facebook in particular.


How to promote a conference?

Use Social Media. Promoting your conference using social media is a no-brainer. Social media allows you to communicate with people who would be interested in your conference with ease. Even if your conference is small and locally based, social media is a valuable tool.


Why do we blog at conferences?

Blogging is a great way to keep people updated on your conference. You should blog about your conference and about the industry. If you’re planning a conference on education, it is a good idea to share news on education technology and blog on how you’re planning your conference.


Why do conferences use hashtags?

Many conferences choose to use hashtags to promote their event. This is another great tool that you should be using. Hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over.


How does blogging help in a conference?

Blogging can also help increase the search engine visibility of your conference. When someone searches for a conference on a specific topic, you want them to see your event website. This will help increase attendance at your event.


Do sponsors help conference planners?

Most conference planners know that allowing companies to sponsor your event will give you a larger budget, but the promotional benefits of a sponsorship are often overlooked. When a company or organization sponsors you, their success is tied to your success, and they will do whatever they can to help promote your event. Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Do sponsors promote events?

Most sponsors will actively promote your event on their social media pages. If one of your sponsors is not doing this, chances are they will gladly do so if you ask them to. The larger your event is, the more promotion your sponsors get.


Does a conference registration page hurt your ticket sales?

That means ensuring that your ticket registration page and schedule can be shared easily. Your conference registration page should not be overly complicated and should have a good amount of information. Long and complicated registration pages hurt your ticket sales.


How effective is social media in promoting a conference?

Social media can be a cost-effective strategy for promoting your conference — even if you allocate budget for paid advertising. That’s because social media advertising allows you to reach beyond your followers and promote your conference to people based on their job title or industry.


Why use hashtags in conferences?

Using a hashtag consistently can help you boost the online conversation around your conference — and ultimately, your registration sales. Follow these tips to get the most out of your conference hashtag.


Is social media good for conference marketing?

Jun 27, 2018. Social media isn’t just a good place to promote your conference — it’s an essential part of the conference marketer’s playbook. Consider this: nearly 25% of traffic to event registration pages comes from social networks, and people who register after hearing about your event on social media are 3X more likely to share it with others.


How to promote a Facebook event?

Promoting the event on your business Facebook page serves two purposes: 1 Followers who land on your business page for other reasons will learn about your event. 2 Followers who are invited to your Facebook event can invite their friends.


What is hashtag event?

Create an event hashtag. Hashtags are a great way for people to follow along with a certain event through a simple search on their social media networks. Hashtags can be used on Facebook, Instagram and Twitter, so your participants can follow you wherever they hang out in the cyberworld.


What is a guest speaker?

Guest speakers are a crucial addition to many types of events, from conferences, to classes, to sporting events, and more. If you have guest speakers coming to your event, though, it’s possible that your audience doesn’t know who this person is or what they’re about.


Why do we use visuals in a lecture?

Using visuals during a lecture or speech helps people hone in on the key information and gives them something concrete to take note of.


Why use stellar testimonials?

To capitalize on this, you can use stellar testimonials from your previous attendees to show potential customers the value of your event and gain their trust.


Is it bad to have multiple pictures of your event?

Having multiple images to promote your event is never a bad idea. Variety keeps things interesting, and with guest speakers, it’s easy to create images featuring each person to share with your networks.


How to promote a workshop?

21 Ways to promote your event or workshop. 1. Create a poster/picture with a pre-announcement of your event and post it on relevant social media platforms. The people who respond to this pre-announcement might be the ones who are really interested, or who are willing to share the event later on. 2.


Why is organizing an event important?

Organizing an event or workshop can be an exciting way to strengthen your relationship with current clients, establish new relationships and further develop yourself in your area of business. However, it is also a time consuming activity.


Do journalists promote events?

Journalists are not there to promote your event; however, they could be interested in an interview with you if your event is linked to a trend in your industry or to a trend in society in general. 11. Send an invite per email to all relevant people in your network. 12.

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